Is The Digital Marketing Field Saturated This 2022?

Everyone is doing digital marketing, especially after the pandemic. While worldwide digital ad spending achieved a modest 2.4% increase in 2020, it’s expected to shoot up 70% in 2021, according to eMarketer. US social media ad spend reached $43 billion in 2020. Now, I know that’s past now, but still, that was a 20% increase from 2019, according to eMarketer. The answer is, it’s going to be the most saturated environment ever in the history of digital marketing.

So here’s how. First off, if you think about content, there’s roughly 1 billion blogs. There’s over 1.8 billion websites. That means there’s roughly one blog for every seven people. You’ve heard me say that before. Do we really need more content? No. Did you know for the term auto insurance in the United States, there’s less than 200,000 monthly searches, but yet over seven billion results!

That’s seven with a B. That’s not an M, B for billion. There’s not even seven billion people in the United States. There’s more pages in the United States in English for the term auto insurance indexed by Google than the whole population of the United States.

That’s one page for every single person that needs auto insurance just if you take the US-based pages. What happens if you take all the global pages? Again, more content than the amount of people. So the issue you have is there’s too much content and you won’t do well if you create the same regurgitated content.

So how do you differentiate yourself with content? Use steps. Use data. Mix in your own story. Talk about your experiences. See, people want a fresh perspective.

If you don’t give them a fresh perspective, you’re not going to do well. You’re just going to be the same old stuff that everyone else is saying. And if you can’t create a fresh perspective, don’t write that content piece unless you have tons and tons of authority, which most people don’t. The second way to differentiate yourself, I want you to spend more time updating your content than writing new content.

Did you know my team spends more time writing content than me? They’re not writing new content and publishing blog posts.

That’s what I do. I enjoy that. You know what my team’s doing? They’re taking all my old articles from a year ago, two years ago, five years ago, and they’re updating it. They update over 100 articles a month.

So for every four articles I’m writing, they’re updating over 100 old articles. In essence, they’re spending 25 times more than me updating content than I am writing new content. As I mentioned, there’s more content than we need on this web, so if you update your content, you’re going to rank better because Google wants to keep ranking fresh content over stale content.

The third way to differentiate yourself, influencers. If you look at influencer marketing, it’s a rave, it’s a craze, it’s booming, it’s here to stay. Michael Jordan, Nike shoes, great example of this. Nike. Jordan. Boom, you got a multi-billion dollar business. Kylie Jenner, Kylie Cosmetics, makeup industry.

Boom, you got a billion-plus dollar business. And I can keep going on and on how influencers have been used over time to help generate more sales for companies. Beats, Apple bought that company, Beats By Dre. Everyone knows Dr. Dre in the music industry.

They’re like, you know what, we trust his sound. We trust his beats. We trust the bass. I don’t know too much about music, so I don’t know if it’s beats or bass, but you get the point. And if you think about it, adding an influencer to a brand helps blows things up.

Tom Brady. FTX. You see Tom Brady in FTX commercials. You see LeBron James in Tonal commercials. You know, Tonal, the fitness machine where you have machine-based dumbbells or electric weights? That’s the power of influencers.

If you can combine influencers with your marketing, you’ll notice that your conversion rate goes up. If you don’t have a big budget for this, no worries. Pick up your phone, sign up for Cameo, pay one of those influencers to say something about your business. And what I want you to do is then take that and use it for a testimonial.

Use it to push your product, assuming they approve it, but most times they do and it’s dirt cheap. Great way to boost your conversion rates. The fourth thing that I want you to focus on is adding in the upsells and downsells. Conversion optimization is one of the least sexiest topics out there. I don’t create too many videos about it because no one wants to watch them.

Our podcast, Marketing School, that I do with my cohost, every time we have a podcast on conversion rate optimization, one of the lowest-watched videos. But if you add in the upsells and downsells with the rising cost of marketing, not just ads, but it takes longer to get SEO results, more expensive to do content marketing, if you do upsells and downsells, you can generate more revenue from each conversion, optimizing your lifetime value, which makes things more profitable. And last, but not least, take an omnichannel approach. Used to be able to build a business from one channel, whether it’s SEO, Google ads, Facebook ads, so a lot of eCommerce sites these days, they just want to rely on Facebook ads. And then boom, Apple makes the iOS privacy change.

What happens? The eCommerce companies, whoa, whoa, our ads aren’t doing as well. Yeah, you shouldn’t have been relying on one channel. It doesn’t mean you shouldn’t use Facebook ads or Google ads or SEO, but you need to use them all.

You may not be able to use them all from day one, but eventually you can take the omnichannel approach and go after most of the channels. Some may not perform as well as others, it’s okay. Some may not drive as much volume as others, it’s okay. But if you take the omnichannel approach, you’ll do well in the long run and you won’t have to worry as much for algorithm updates.

If you need help with your digital marketing in 2022 and beyond, check this out ==> Underground Affiliate System 

5 Email Marketing Tips & Examples For Beginners

When I hear the phrase, email marketing, I immediately think spam hitting my inbox. But what if I told you you could do it right and have your emails be as well received as a lovely note from your aunt Judy?

So first things first, what’s the definition of email marketing? Well, HubSpot defines email marketing as the process of targeting your audience and customers through email, in order to boost conversions and revenue by providing readers with valuable information to help achieve their goals. My favorite part of that definition is in the end, providing readers with valuable information to help achieve their goals.

That’s what makes effective email marketing different from spam. You don’t wanna bombard your recipients with info they don’t need. Good email marketing delivers value with every click of the send button. So how do you know what’s valuable? Well, it starts by knowing your subscribers, which leads to tip number one. Build a segmented list. You know that not all customers are the same, so why would you treat them alike via email?

By segmenting your subscribers into more targeted, specific groups, you can deliver messaging that speaks more directly to their concerns or where they are in your sales funnel. Now I’m sure you’re wondering how important is segmentation, Jamal? Well, one study found that marketers who use segmented campaigns note as much as a 760% increase in revenue. If my revenue were to increase by 760%, you know how much money I’d have? (dramatic music) Have zero, ’cause zero times anything is still zero.

Got to work on that. So how do you build a segmented list? A lot has to do with how you gather emails. HubSpot built its email lists largely by offering free content like templates, tools, and eBooks. This let us know what a subscriber is interested in based on what resources they’ve downloaded.

If someone downloads our Instagram for business ebook, we might decide to send them an email offering free Instagram templates, because it’s relevant to what they’re trying to solve.

We wouldn’t send them an email about our interview kit for job seekers. You can segment your email list by virtually any field in your CRM, and with the right tools, you can create automatic email sequences that respond to almost any scenario. Which brings us to tip number two. Use personalization.

Personalization takes segmentation to the next level. Creating emails that are tailored exclusively for the individual recipient. Studies have shown that even something as simple as automatically inserting the subscriber’s name in the salutation of the email can increase open rates by 18%. Something along the lines of, “Hey, how are you doing, Jerry? I miss you.

Or personalized product recommendation in the subject line can increase open rate by 41%. Shopify claims that an abandoned cart email, another common type of email personalization, can recover up to 14% of lost sales. But my favorite personalized emails come from Spotify, which uses it’s vast data about subscriber listening habits to alert fans when their favorite artists have new music or upcoming concerts. How else am I gonna know Mark Rebiellet has tickets on tour?

Our third tip for email marketing success is to focus on subject lines. Already mentioned how using personalization in a subject line can increase the open rate. And that’s just one technique. Others include using curiosity, urgency, even vanity. There are literally a trillion more subject lines I can share with you, so if you wanna see that, be sure to check out our free ebook, “100 Email Subject Lines We Actually Clicked.”

Tip number four to succeed at email marketing is use simple layout and copy. There are thousands and thousands, maybe even millions and millions, billions and billions of email templates out there, along with drag and drop tools to build your own.

But it can be really tempting to try to cram too much stuff into an email. The best emails have one clear message that it’s offering to the subscriber. The shorter and sweeter, the more effective and the more sweet. I have a sweet tooth.

Check out this email from Dropbox with the subject line, “Baby, come back.” It’s cute, it’s witty, it’s direct. Sound like somebody you know? It’s like the “Dora the Explorer” segment where it’s like, they’re gonna respond now, aren’t they? You probably didn’t say anything and I’m disappointed.

And the final tip I have for you today is clean your list. That means removing emails that haven’t been opened in a certain amount of time. Usually between 90 days and six months depending on your industry. Most marketers will send a re-engagement email to subscribers before they get removed, and those emails can actually work up to 25% of the time at getting subscribers to open your emails again. The rest of them.

You know what I’m saying? (Jamal stutters) And some, you know, they’re not coming back. You know what I’m saying? Some people aren’t coming back. Sometimes folks simply lose interest in what you’re offering or no longer have the same need as when they signed up.

Sometimes subscribers will get annoyed with your brand for filling their inbox even if they subscribed. I know, it’s not fair. But why risk emailing someone if it’s gonna annoy them anyway? Another reason for your cleaning your list can be economical. The cost of sending a marketing email can vary, but it’s somewhere in the neighborhood of 1 cent per email.

And there’s somewhere between 100 and like 25 billion business emails sent every day. The average open rate across all industries is 21.33%. That means, and wrap your head around this, that $2.6 million are spent every day on unopened emails.

That’s almost $100 billion a year. If that’s not enough reason to clean your lists, consider as well that low open rates or the percentage of people who open your emails can lead to more emails being sent to spam folders, leading to even lower open rates. So keep your list clean and follow our other tips to see your email marketing success skyrocket. If you’re ready to get started, you can take the complete email marketing course online at HubSpot academy.

NO WORK REQUIRED | Make Money With Resell Rights Ebooks on Amazon, Ebay, & Clickbank

Today, I’m gonna show you guys a really unique way on how to sell information products with resell rights that allow you to earn 100% percent commissions on your entire funnel. So basically, what resell rights means is that you can get rights to promote the product as your own digital product. And, in some cases, with affiliate marketing products and courses, you can get resell rights which can give you 100% percent commissions, too, on the entire funnel, which includes up sales. So today, I’m gonna give you guys some tips which you can use to sell information products as your own, to have resell rights. So you can get to keep 100% percent commissions of the entire funnel, too.

Plus, if you’re struggling on how to get traffic to your office, and finding your own resell rights, products, and services, stick around to the end of this video. Because, at the end of this video, I’m gonna be sharing with you some new tricks on getting traffic, and about how you can get an information product which you can use as your own.

However, I must point out that there’s no guarantees that this method will work for you. Depends on your work ethics and other factors. Also, if you’re new to my channel, welcome.

I learned these skills from my six figure paid E-coach, and now I want to share with you the secrets with you, too. So to avoid missing out on future how-to tips on affiliate marketing, please subscribe if you haven’t already, and click on the bell notification button so you can get notified when a new video is released when I release them.

So, in case you didn’t know what an information product is, it’s basically a digital product that contains a training course. These courses solve a certain issue that someone has or wants to know more about. For example, how to make money.

The problem with these products is, it can take a lot of time and money to invest in making your own course just to sell. So that’s where resell rights come in. With resell rights, you can use the product as your own.

You’ll also get 100% percent commissions on the entire funnel. So to find products like this, you can go to a site called Munch Eye.

Munch Eye is an affiliate product launch kinda town, where you’re gonna find out when a new product are being released. With some of these products, you’ll be able to get an option to purchase resell rights. This is an awesome strategy to implement into your business. Because what this can potentially do for you is give you 100% percent commissions on any of the products and up sales that someone else purchases through your link. The problem is that most affiliates don’t know about that, and how to promote office with this strategy using resell rights.

Firstly, you need to set up what’s called a nanny page, where you catch up a person’s email.

You’ve probably seen this before. This is what’s called opt-in page. So this is the opt-in page where you’re gonna get the email from the person. And getting the email from the person’s really important, because it’s gonna allow you to generate leads.

And you’d be able to sell them more products in the future. When you capture a person email, you then need to create what’s called a pre-sell page. So what normally people do is they send traffic to the affiliate page, which is wrong. You shouldn’t be doing this. You should be doing what’s called a pre-sell page.

So you should, after the opt-in, they should be going down here to the pre-sell page. And then once they see the pre-sell page, they’ll be going back to the affiliate page like this. That’s how you should be doing it. And a lot of newbies, they don’t know how to do this, and they’re doing it wrong. These two pages are really important, because you are learning to capture that person’s email, because not many people will buy you through the link from the first time.

That’s why it’s really important to have this opt-in page here. It might take them a first time or a second time to buy from you. Pre-selling the offer is what a lot of affiliates struggle to do before selling. And once you master this skill, you could be earning money using this method. But as I said in the beginning, there’s no guarantees.

But it could be possible depending on work ethics and other factors. Another problem that a lot of affiliates face is actually getting traffic to the offer.

You wanna get traffic to this offer. And a lot of affiliates don’t know hot to send in traffic to the offer, which can be a big problem. But once you master the art of traffic, then it’s pretty easy to generate income from affiliate marketing.

You just need to understand how to generate traffic, create awesome pre-sell pages, and you gave to learn about how to create these awesome opt-in pages, too. Once you master these skills, they really help your own product, not resell product, you get to generate more commissions using the resell rights method. So I’d like to invite you to check out this amazing product by my friend Anthony Mancuso.

Anthony’s been using the same strategies that I just shared with you here on how to use reseller rights to make money online. And you’re also going to learn how to send traffic to the offer on products with resell rights, and how to create pre-sell pages.

How To Sell Products Products With Resell Rights | Make Money With Reseller Rights

Here is a unique way on how to sell information products with resell rights that allow you to earn 100% percent commissions on your entire funnel. So basically, what resell rights means is that you can get rights to promote the product as your own digital product. And, in some cases, with affiliate marketing products and courses, you can get resell rights which can give you 100% percent commissions, too, on the entire funnel, which includes up sales. So today, I’m gonna give you guys some tips which you can use to sell information products as your own, to have resell rights. So you can get to keep 100% percent commissions of the entire funnel, too.

Plus, if you’re struggling on how to get traffic to your office, and finding your own resell rights, products, and services, stick around to the end of this video. Because, at the end of this video, I’m gonna be sharing with you some new tricks on getting traffic, and about how you can get an information product which you can use as your own. However, I must point out that there’s no guarantees that this method will work for you. Depends on your work ethics and other factors.

I learned these skills from my six figure paid E-coach, and now I want to share with you the secrets with you, too. So to avoid missing out on future how-to tips on affiliate marketing, please subscribe if you haven’t already, and click on the bell notification button so you can get notified when a new video is released when I release them. (upbeat, inspirational music) So, in case you didn’t know what an information product is, it’s basically a digital product that contains a training course.

These courses solve a certain issue that someone has or wants to know more about. For example, how to make money. The problem with these products is, it can take a lot of time and money to invest in making your own course just to sell. So that’s where resell rights come in. With resell rights, you can use the product as your own. You’ll also get 100% percent commissions on the entire funnel. So to find products like this, you can go to a site called Munch Eye.

Munch Eye is an affiliate product launch kind of town, where you’re gonna find out when a new product are being released. With some of these products, you’ll be able to get an option to purchase resell rights. This is an awesome strategy to implement into your business. Because what this can potentially do for you is give you 100% percent commissions on any of the products and up sales that someone else purchases through your link. The problem is that most affiliates don’t know about that, and how to promote office with this strategy using resell rights.

Firstly, you need to set up what’s called a nanny page, where you catch up a person’s email. You’ve probably seen this before. This is what’s called opt-in page. So this is the opt-in page where you’re gonna get the email from the person. And getting the email from the person’s really important, because it’s gonna allow you to generate leads.

And you’d be able to sell them more products in the future. When you capture a person email, you then need to create what’s called a pre-sell page. So what normally people do is they send traffic to the affiliate page, which is wrong. You shouldn’t be doing this. You should be doing what’s called a pre-sell page.

So you should, after the opt-in, they should be going down here to the pre-sell page. And then once they see the pre-sell page, they’ll be going back to the affiliate page like this.

That’s how you should be doing it. And a lot of newbies, they don’t know how to do this, and they’re doing it wrong. These two pages are really important, because you are learning to capture that person’s email, because not many people will buy you through the link from the first time.

That’s why it’s really important to have this opt-in page here. It might take them a first time or a second time to buy from you. Pre-selling the offer is what a lot of affiliates struggle to do before selling. And once you master this skill, you could be earning money using this method. But as I said in the beginning, there’s no guarantees.

But it could be possible depending on work ethics and other factors. Another problem that a lot of affiliates face is actually getting traffic to the offer. You wanna get traffic to this offer. And a lot of affiliates don’t know hot to send in traffic to the offer, which can be a big problem. But once you master the art of traffic, then it’s pretty easy to generate income from affiliate marketing.

You just need to understand how to generate traffic, create awesome pre-sell pages, and you gave to learn about how to create these awesome opt-in pages, too. Once you master these skills, they really help your own product, not resell product, you get to generate more commissions using the resell rights method. So I’d like to invite you to check out this amazing product by my friend Anthony Mancuso. Anthony’s been using the same strategies that I just shared with you here on how to use reseller rights to make money online. And you’re also going to learn how to send traffic to the offer on products with resell rights, and how to create pre-sell pages.

Useful Digital Marketing Tools When You Have No Team

I want you to try out these 11 useful digital marketing tools, especially if you have no team to help you out. Marketing has so many moving parts and it’s expensive to hire people, especially because of that great resignation that ended up happening and people can now work from anywhere. From writing ad copy to finding keyword ideas, warrior your content marketing efforts, there are quite a few disciplines that you need to work on when you’re running a marketing campaign. And when you’re a solo entrepreneur, or you’re a solo marketer, you need to navigate through these areas without embarrassing yourself or poorly crafting your marketing assets when you’re in front of your clients.

But here’s the thing, if you had to master all of these, you wouldn’t be able to run a marketing campaign before spending weeks all figure it out. But luckily there’s tools, so it can just speed up the whole process. And today, I’m going to go over them because they’re going to help you move faster, more efficiently, and on a budget. Back when I started doing marketing, there weren’t a lot of tools help me out. I had to do a lot of tests manually, literally, I was even copying and pasting a lot of stuff.

Some days I spent like five hours copying and pasting literally rows of items and just putting them into a spreadsheet. And while I could do that when I had just about handful clients, when I started growing things, it just became really tricky. And I don’t want to pay people to just keep doing all this off manually ’cause it’s a poor use of money.

If I didn’t hire people to eventually help me out and try to use tools once they existed, I wouldn’t have grown my operation to where it was today. Today, though, things are different and you have tools at your fingertips and you don’t have to go through the pain that I had to go through.

And best of all, some of them are free, so you don’t even have to spend any money. In other words you have no excuse, so let’s dive in.

Madgicx uses artificial intelligence to analyze your paid ad campaign and automatically fine tune it for maximum performance. Instead of spending all that time where you would be analyzing numbers coming up with the optimization plan, you can use Madgicx.

AnswerThePublic, this is another tool that helps you get different ways that people search and figure out how their mind works. So that way, you know what information that you need to create from a content standpoint. From answering questions that people have or comparisons or prepositions, you’ll find all of that and sometimes even thousands of variations in AnswerThePublic.

Next, you got Unsplash. When you’re doing marketing, you’re going to need lots of images whether it’s for your paid ads, social media or even your own blog posts, looking up images takes a lot of time, Unsplash is great and best all, it’s free. It doesn’t cost a hundred dollars a month or even a thousand a year anything crazy like that, it costs you zero.

Next we have, Hunter. When you’re doing marketing, you need to get in touch with different people. You want to really be browsing the web trying to find everyone’s email and searching for it, no, you just go in Hunter and it’ll tell you the email of that person who runs the website. And that’s cool, ’cause when you’re doing link building or outreach to the website owner, you’ll be able to get ahold of him much quicker using Hunter. It’s like magic for finding email addresses. And it has a free Chrome extension that allows you to search up to 25 emails a month.

Then you got Google Data Studio, which is also free. Imagine if you had a visit tens of different pages from your Google analytics, Facebook page insights, and other analytics solutions just keep an eye on everything. That’s just too much work.

These days, you don’t have to, it all fits into Google Data Studio. It’s a shortcut, let’s you put all your data in one place for free. You come up with a really nice good looking dashboards that will give you answers to any of your questions. It all is a great tool for reports for clients and you can even give them live access so they can just log in and see everything.

Now let’s look at AI tools that run serf analysis. When you’re creating content for SEO, you’ll have to find a lot of different topics on Google, do tons of searches to figure out not just what topics to write about, but what are your competitors doing so that way you can write way better content.

In the last few years, a few great platforms have come up and they do most of that work for you. And here’s some of the best platforms to check out, Frase.io, Marketmuse, Clearscope, a Seoscout, Grammarly. Grammarly is great, especially if you’re like me and you have terrible grammar and spelling.

And you know, when you think about Grammarly, it’s not really as is a marketing tool but you need good grammar. No one wants to read content that’s hard to read because of spelling and grammar, and it’ll fix all that for you.

The last tool I have for you, Ubersuggest Chrome Extension. Look, Ubersuggest great tool you can use it for free, but when you’re on Google and you’re doing your searches, and you’re looking up your competitors or you’re even on their website, wouldn’t you (indistinct) click a button and see all the SEO stuff. Well you can’t, with Ubersuggest you can click the U button when you’re on someone’s websites. It gives you all the data, or when you’re doing a Google search it shows you all the data there too..

Three Ways To Make Money From Bitcoin

How do I make money out of bitcoin? There are three ways of making money out of Bitcoin. You either buy and hold Bitcoin or you trade Bitcoin or you can mine Bitcoin.

1. Buying and holding bitcoin. How do you do that? It’s very easy guys If you’ve got a phone and you’ve got internet connection, just go to your phone go to your App Store download an application. It’s called Luno Bitcoin wallet. Once you’ve downloaded it, register on it. It’s free of charge, once you’ve registered on it then you’ll see there’s an option that says deposit money. Click on that option to deposit the money follow the instructions. It’s very very straightforward. Once you deposit that money onto Luno you will get a notification from Luno to say they’ve received your deposit. Then from there you can click on buy on Luno and convert that money to Bitcoin and you’re done,

Now, how is your money going to grow? Let’s say for example, you’ve put in $10 (USD) in that Luno Bitcoin wallet and now what happen is, once you’ve put money in there, your money will grow based on what happens to the value of Bitcoin For example today the value of bitcoin is sitting at hundred dollars per coin, therefore if the value goes up by 10%. Let’s say next week, then your money will grow by 10% whatever money that you’ve put in. There is a big part on this one, there is a chance of you losing money on this one when the value of Bitcoin drops there is a possibility  that you will lose money.

When developed bitcoin goes up, you will make money. All right, so it’s very critical that you understand that when choosing this option There is a possibility of you making the money and there’s also a possibility of you losing some of the money, depending on what happens to the value of Bitcoin. So as the value of bitcoin goes up you can make money and as it goes down you lose money if the value drops by 5% you will lose 5% of whatever Amount you’re left with on your Luno. I’ve actually heard that there’s people that charge to do this for you. Don’t pay anyone to do this for you. It’s very straight forward. You can do this yourself.

2. The second way of making money it’s called Trading Bitcoin now. How do you trade Bitcoin? Trading Bitcoin is really about buying and selling and you buy low and you sell high Alright, so you can get a company that can do that for you. If you’re not confident to do it yourself. Oh You can actually look at the graphs and actually look what at what time is it great to buy .

3. Then the last one which is really my favorite one. It’s mine in Bitcoin. What happens is you collect fractions of a Bitcoin.

Your goal as an investor in Bitcoin is to get to half a Bitcoin one Bitcoin two bitcoins three bitcoins for Bitcoins many many many bitcoins 200 bitcoins that is your goal. Your goal is to accumulate as many bitcoins as possible. So what you want to do is you want to be able to collect as many bit coins as possible So the process of Bitcoin mining helps you to collect as many Bitcoins as you possibly can, depending on how much money you’ve invested. So what happens is, you can invest through a company and that company shares profits with you Based on how much they’ve made for the day and they give you fractions of a Bitcoin as a payment on a daily basis.

So it helps you try to emulate fractions and the nice thing about this one is really you are not affected that much. Actually, when you are mining Bitcoin you want to develop, you can remain low so that you can collect as many as many bitcoins as possible. So that should develop it can go up again Then your money will be worth far more than what it is today so practical. Example, Let’s say your mining investment has generated one Bitcoin for you in a or in two years in whatever periods that you’ve waited for. Now, if that’s the case, if you rush to withdraw that money today then that money will be worth $6,242.50 today. But if you wait, let’s say you wait a couple of months and the value of bitcoin goes to go all the way up to $18,727.52  like it did last in November .

What is Bitcoin?

If you bought a single bitcoin a year ago you would’ve paid just under $1000 for it. However, if you wanna sell that same bitcoin today it is worth over $17,000. Which really begs the question, what exactly is a bitcoin? The idea is that this is a virtual currency that isn’t backed by anything physical.

It’s important to know that this isn’t a stock. It is a currency. Now mind you, it’s a little bit different than something like a U.S. dollar, or a euro, or the yen, which are all backed by specific countries.

But the same idea still applies here. And the maintenance reason why bitcoin is skyrocketing in value is because everyone wants to get their hands on them. So how does this all actually work? Well, unlike something like cash, which is printed by a government and I can hold it in my hand, bitcoin relies on something called “the blockchain”. A simple way to understand this is to imagine a ledger.

Every time anyone buys or sells anything related to bitcoin is recorded in this ledger called “the blockchain” and then it is copied hundreds of thousands of times every single hour across multiple computers to make sure that everyone is on the exact same page.

What makes this interesting is the idea that because it is copied across all these different computers and because it all is public, before I say, wanna go buy a bitcoin from Ken or before he tries to sell me a pizza for a whole bitcoin because he’s greedy and wants to sell me a $17,000 pizza. I can actually see exactly how many bitcoin are in his specific wallet and vice versa. It is all totally public. So say I wanna buy that incredibly expensive and yet hopefully delicious pizza from Ken for a single bitcoin.

Well, it works out from his end because he can look in my wallet and say, “Hey look, I have one bitcoin there.” I transfer it over to him, he receives it into his wallet, it’s all recorded in the blockchain and everything is totally fine. However, what happens when I decide to cheat the system and pretend that I have 50 bitcoin in my wallet when I really don’t have any at all? Well, the blockchain actually does a really good job of protecting against this. Because that ledger and that list of transactions is copied across so many computers, it’s updated multiple times per hour.

The idea that I can just say, hey I have 50 bitcoin and try to tell Ken that, he can check, and unless I can access all of the thousands of computers every few minutes and change those numbers, which is not remotely practical, Ken is still going to be able to know that instead of my 50 bitcoins I have 0.001 bitcoin. Because that blockchain has to be double and triple and quadruple checked by computers all around the world you can actually set your own computer up to help mine bitcoin. Essentially, every single time that you help process a transaction and make sure that it’s legit you mine what is a very, very tiny amount of bitcoin. If you were lucky enough to mine bitcoin in the early days and held on to what you mined, you’d become a very, very rich person today.

However, in 2017, if you wanna set up a bitcoin mining system it really doesn’t make a lot of sense. Bitcoin mining used to work best on PC graphics cards, which were originally meant for gaming, can actually do this kind of stuff fairly well.

However, nowadays ASICs have completely destroyed that market. And ASIC is essentially a small computer that its sole purpose in life is to mine bitcoin. And when it does it does it a lot faster than your actual computer which makes it totally obsolete.

If you’re interested, I did an entire video on crypto mining a few months back. Now even though it’s not profitable to mine bitcoin anymore there are other types of crypto currencies that you can actually some money on if you have a pretty decent PC and then trade those into bitcoin.

So if you guys want more information on that you can check it out right here. By far, the easiest way of getting your hands on bitcoin is to simply buy them. But this is where I have to be very, very clear, this is not a normal investment.

Not only does it just go up and down, but it goes wildly up and wildly down. So if you do decide to put money into bitcoin, please keep in mind this is a super risky investment. And that, honestly, it could all disappear at any minute. Hopefully it won’t but just be careful. Prices really are wildly variable on bitcoin right now.

So last week a single bitcoin was worth about $10,000 but this week it’s worth about 17,000 and next week it could be worth 25,000 or it could be worth $2,000. There’s really know way of knowing. If all that hasn’t scared you off, then it actually isn’t that difficult to get your hands on some bitcoin. So the first thing you’re going to need is a wallet to actually store them in.

There are a lot of different ways of getting yourself a wallet.

So on the very secure side you can get a hardware wallet that is going to be fully off line. But for most people the easiest way is to create an account in an exchange such as Coinbase. The advantage with Coinbase is, is not only do they give you a wallet to store it in but you can also purchase bitcoin from them as well as some other crypto currencies such as Litecoin and Ethereum, which is the other two major ones right now. Alright, so after this long and arduous journey we finally have our bitcoin. However, what can we actually do with it?

So some stores will actually allow you to buy things with bitcoin. However, the vast majority of people are using it as more of an investment. So you can buy some here, hope that the price goes up and then turn around and sell it later.

However, it’s not all just digital. So there are some bitcoin ATMs that you can go to in the real world, put your wallet information in and withdraw or deposit into them.

I don’t know if I would really use these myself, but it’s a cool idea. Crypto currencies like bitcoin are a really interesting piece of tech to me, and the idea that they could be actual currency is super fascinating. However, how could it all go wrong? The big one is absolutely price. Well yes, bitcoin has skyrocketed in value this year.

There is no guarantee that is going to continue in the future.

And if you’re not okay with a really, really risky thing like that, then bitcoin is probably not for you. Even though the blockchain is secure, there’s nothing stopping someone from being able to steal your own personal bitcoin using your wallet. So just like if someone grabs your real world wallet and pulls the cash out of it, if someone has access to your bitcoin wallet they can absolutely pull your bitcoin out of it. And this actually happened to me a few weeks ago.

So I used to use this service called “nicehash” to be able to mine some crypto currencies and then turn those into bitcoin, and as I was in the middle of mining they were hacked and all of the bitcoin were stolen.

Mine included. So, like anything, if you have your entire life savings under your bed, probably a bad idea. And if you keep all of your bitcoin in one place, an equally bad idea.

Instagram Call To Action Buttons For Leads | Grow Your Business

Did you know that Instagram just added buttons to help you generate more leads? Social media lead generation, to get you more leads and more business! This super-useful information is based on a post by Jenn Herman on the Social Media Examiner blog.

I’m going to share my favorite quote from the blog, and then I’m going to describe three key points: what buttons are available, how you add them, and how best to use them. I’m going to end with an action step that you can take today, so stay tuned!

Here’s the quote: “Adding action buttons to your Instagram profile makes it easier for your business to drive conversions and for your customers to interact with you directly.

It’s a win-win feature that’s sure to help your business grow and generate more revenue. Now on to those key points. The first one is – what buttons are available? They are call, text, directions, email, book, buy tickets, start order, and reserve.

Some of these are pre-selected in third-party apps. If you choose Open Table you can get the “reserve” action button automatically. Now let’s talk about how to add them. This is the second key point. On mobile, go to your business profile (not your personal profile) and click Edit .

That’s edit profile, not the gear option. Scroll down and select Contact Options. The option is not visible on desktop so don’t look for it there.

See step by step instructions and detailed information on third-party apps in the blog post. The third key point is how to maximize results.

Jenn offers valuable tips on how to really take advantage of these Instagram button options. Here are her a few of her suggestions: put a call to action in the post caption to call or email or reserve; use Instagram stories to remind people to visit the profile and tap that action button; put a call to action to email or call or whatever in the bio; offer coupons when they book on Instagram; and also create urgency when coupons are about to expire or ticket sales end. Now for that action step. I strongly recommend that you go and add your phone number or your email as a contact button on your Instagram business profile. Make it easier for those prospects to buy.

What is a Lead Magnet? | Lead Magnet Tips

All right, so you’ve obviously bought an email marketing, you want to know how to do this and you want to know where lead magnets fit in, and maybe some of you are already doing this, but I want to hopefully re-educate you on the value. So here’s the thing – how are you gonna grow your list? Are you gonna ask people on your website to subscribe? Not really successful for most companies. Are you gonna ask your social media followers to subscribe to your list?

Probably not gonna happen. You’re gonna do pay-per-click or Facebook ads to get people to sign up to your list – probably gonna be very expensive, so this is not the way to do this. And I know that, even myself, on my website – hey sign up, subscribe to our newsletter – it can be effective in some ways, I’m gonna talk a little bit about that, if you consider a newsletter a type of lead magnet.

So, here’s the thing – people are not going to give up their email addresses for anything and everyone these days, right, similar to like on Instagram five years ago maybe people openly followed people – they’re not doing it anymore, so Instagram growth is difficult. And email marketing, in terms of growing your list, it’s very difficult as well even if you get a lot of traffic.

You need to provide an incentive for people to subscribe, you need to give them something so that they subscribe.

This incentive is a lead magnet – it is an incentive. A lot of people also call these opt-ins, right. You need to give something of value. So let’s look further at what our lead magnet is by redefining them.

So this is from GetResponse’s own website – a lead magnet is a free incentive that you give away to your website visitors to capture their attention and convince them to provide you with their contact details – typically email address, name or email, just first name. If you ask for different things, you’re probably not gonna get many conversions, right. The fewer things you ask for, the higher your conversions are gonna be. So what are the essential components? You’re probably thinking maybe you already have lead magnets that aren’t converting or you want to create more lead magnets.

What are these essential components of highly converting lead magnets? Number one – they have to provide value, right.

Why are people coming to your website? When they find you in search, what keywords are they finding you for? Why are they going to your website or from social media, right?

You have to provide them value. You have to solve their problem, maybe give them an easy win. In addition to that, two things that are often forgotten are – you don’t just want to give out a random lead magnet – it has to generate demand for your products and services. If it doesn’t, then you get people to your list but they’re there for the wrong reason, right, and you can use lead magnets very intelligently to qualify purchase intent.

So, if you’re an email marketing software company and you have a lead magnet that says tips on how to automate your email marketing that our competitors don’t let you know about because you have some unique functionality, that’s a really, really good lead magnet that if people opt-in to that, you know that they have an interest in email marketing automation and they very might consider buying your software. So these are things to consider when creating your lead magnet.

Now, we talked at the very beginning about lead magnets and subscribe to my newsletter – so there are newsletters that might be considered a lead magnet. This comes from Jay Baer’s site Convince & Convert, one of the thought leaders in marketing, so he’s put a lot of thought into his newsletter – he’s been doing this for years, right, so his newsletter provides a lot of value. It provides information, but it’s curated – it keeps you on the top of the trends.

There are , other of the world’s smartest marketers. Everything is depicted here as a way that it’s almost like FOMO, right – fear of missing out.

If we don’t subscribe to this then we’re not going to get access to this content that’s really going to keep us ahead of our competition. So if you create a newsletter like that – I vow to do that with my own Neal Schaffer dot-com website. I have weekly newsletters, I have monthly newsletters and I spend time to really curate content that helps people but also generates demand for what I provide.

If you can do that, then yes, a newsletter can be considered a lead magnet – get your weekly diet tips, get your weekly fashion tips, get your weekly lead generation tips, whatever it is – so long as you can put it in this way I think the newsletter can be a lead magnet. But it’s obviously going to require you to invest time on a weekly basis to create that because you don’t want to be posting old news in your newsletter, probably.

But there are many, many other types of lead magnets that I want to go through. So on the left, we have more traditional types of lead magnets. What we’ve seen over the past few years is that very simple lead magnets can do very well, so these can be, when I say very simple lead magnets, it can be a one-page checklist or cheat sheet or worksheet.

There are podcasters like Amy Porterfield that basically create one of these for every podcast episode. Every podcast episode has a lead magnet, and obviously when you do that you’re qualifying your audience to see who is opting into which lead magnet to understand their needs right, so it’s actually a very, very brilliant approach.

You could have a different lead magnet – we sometimes call these content upgrades, but every blog post could have a different one-sheeter, ‘Hey, now that you’ve read the blog post, if you want to get this in a PDF format in an easy-to-read checklist, please download here, provide name, email address.’ And you’ve just created a lead magnet, so it doesn’t have to take a lot of time.

And there’s other types of lead magnets. The further down on the list we get a little bit more complex, but we have templates – this obviously depends on your product or service. If you’re selling Adobe Photoshop presets and you have a sample preset you can give away or if you’re a copywriter maybe you give away some free swipe files, whatever it is.

Quizzes – you need to use a third-party software for this, but quizzes – we’ve seen a lot of companies that have done very well by asking you to take the quiz and hey, if you want to see how you compare with everybody, make sure you sign up to see your results. That’s a very clever way of getting people to opt in to your newsletter.

We have email courses – very popular as well. These can be done in GetResponse with a very easy drip sequence – add people to a list for the course and after hours, for seven days send them an email. So these are very, very popular as well.

We have the ebook, which is probably the standard lead magnet – it can be short or long, so long as it’s providing value and solving a problem and really helping in the transformation of your visitor, right. We can do audio or video recordings or trainings.

We can do a webinar – yes, this is a lead magnet. You provided your name and email address to attend this webinar. Webinars are still really powerful and in today’s era of Covid- , everybody’s at home, just like we see all these Facebook lives and Instagram lives – you know, people are ready to consume information, so there’s never been a better way to do webinars.

And by the way, for those of you that don’t know, the webinar that you have accessed now is actually part of GetResponse’s software, so when you subscribe at a certain plan, you can actually do webinars for free – I’ll show you that a little bit later.

Now on the right hand side here are – you know the left hand side could be for BB or BC – the right hand side tends to be more for BC, but it could also be BB. So contests and giveaways – these are huge. We hear about people that do giveaways and grow their Instagram followers by hundreds or thousands of followers. Well hopefully they’re also asking for an email address in order to do or be entered into the giveaway.

So this is a really, really easy thing to do, but you don’t want to give away an iPad, you want to give away something that’s relevant to your audience. So I wrote a new book, right, and I had a number of authors endorse that book, so I’m preparing to do a giveaway of marketing books because anybody who enters this marketing book giveaway might be interested in buying my book – it could be as simple as that.

So invest a little money in this, in using appropriate products to qualify your audience and you’re gonna get a much higher quality lead, much higher quality opt-in when you do that. We also have coupons and special offers. How many times do you go to an e-commerce site or a retailer website – ‘Hey, save % in your next order – opt in to our list’ or ‘Hey, give us your email address – save %’.

That is a lead magnet. They are providing something of value – in this case its monetary value – % off, % off, buy one get one free, and your email address to get the code. So there’s no excuse for not having ideas for lead magnets. But there’s many, many different ways in which you can provide value, so I want you to really think out of the box here, which is why I’m trying to give you a lot of examples.

But as you can see there are many, many ways to get an email address, get contact details, once you provide something of value. They’re all going to convert differently, right, so probably at a certain point of time, you’re going to have multiple lead magnets of multiple formats,

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Know The 4 Elements Of A Successful Video Marketing Strategy

Sometimes it can be hard to understand exactly where to start when you wanna make really great stuff. You wanna remain consistent, and ultimately, you wanna get results. But just because it’s hard now, doesn’t mean it always has to be.

Why it’s so important to have a video editorial calendar, how to write really awesome calls-to-action. And finally, how to use a pre-production checklist. So let’s get straight into it. The fact is, we all have very short attention spans, especially when we’re hanging out on YouTube.

And so, we need to be very conscious of that first 10 to 15 seconds of our video and really grab the viewers attention right out of the gate.

TubeBuddy and Hey.com did a study in which they found that simply by including the word You in your intro, you can increase views by over 97%. And this just shows us that viewers want content that they feel like was tailored and truly meant for them.

So how do we create this vibe?

Well, I’ve got a really easy method you can start to use today. It’s called the APP method. It’s an acronym and it stands for Agree, Promise and Preview. During the agree stage, you’re gonna make a statement that the viewer might be able to agree with. Next, during the promise stage, you’re gonna promise them a solution to their problem.

Finally, during the preview stage, you’re gonna give them a sense for how you plan to deliver that content. So, do you think that the APP method would work? Well, let’s go back to the beginning of this video and see if it worked on you. Okay so, it can be tough to get started with video. In this video, I wanna show you four of the most important elements of a video marketing strategy and you’re gonna know how to start to make really great content today.

Number two is setting up a video editorial calendar and actually sticking to it.

The thing is, schedules are important. They just make the process easier and it helps keep everybody accountable within the production process. I like to say that what’s important gets scheduled and what’s scheduled, usually gets completed. This is also gonna make it easier for you to remain consistent in your production.

And as you create more videos, you’ll inherently make better content. I found that the companies that are most successful with video marketing, and the ones who create the best content and most consistent content are the ones who have a calendar and have someone who enforces the deadlines. To make things easier, I’ve got a template you can download in the description below.

It’s gonna help you prioritize all of your content and track it through production. Our third point is having clear and aligned calls-to-action.

So once you’ve come up with a valuable content offering, let’s say, an ebook or an assessment or consultation, you know how the destination where you want to get the viewer. So you’re gonna have to build a bridge now between your destination and the content that the viewer is watching right now. Knowing this ahead of time is gonna help you add this to your script and also add context when it’s needed. If you’re uploading a video to YouTube, you’re gonna say, click in the link in the description below or click a card or something like that.

Whereas if you’re uploading on LinkedIn, you might say, click the link in the comments or click the link in the post.

Knowing these things ahead of time, helps you create really relevant calls-to-action depending on where your video is going. The bottom line is, if you don’t know what you want the viewer to do after they’re done watching, then they’re definitely not gonna know. So make sure you come up with the calls-to-action ahead of time, work them into your script at the time that makes sense and your videos will just become better at converting leads. Our fourth and final point is using a pre-production checklist to start every video project. If you’re gonna make an effective video, you’re gonna have to know who you’re talking to, what problems they’re experiencing right now and how you plan to position your content to help them solve that problem.

You’re also gonna have to know how they’re even gonna find your video. So use a checklist that includes traits of your viewer, what your major goal is, what verbal or onscreen calls-to-action you need to include in your video, and then some basic keyword research.

This is gonna make the entire video production process easier on your and your team. And ultimately the viewer is gonna start to see that these videos were made specifically for them to address a specific problem. So they’re gonna start to see more value in the content you produce.

If you’d like to download our pre-production checklist template, you can click the link in the description below and go and download that.

But in closing, in order for you to make highly effective videos, you’re gonna need to determine what highly effective actually means for every piece of content. Establish a goal ahead of time, is this video meant to get more subscribers to our YouTube channel? Is it meant to get more likes on Facebook? Meant to drive leads to a certain landing page?

Meant to get more visits to our store front? If you know ahead of time exactly what the video is supposed to achieve, you’ll be inherently more effective because you’ll be able to address that goal directly in the video.