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All posts by Anthony cameron

What is Bitcoin?

What is Bitcoin?

If you bought a single bitcoin a year ago you would’ve paid just under $1000 for it. However, if you wanna sell that same bitcoin today it is worth over $17,000. Which really begs the question, what exactly is a bitcoin? The idea is that this is a virtual currency that isn’t backed by anything physical.

It’s important to know that this isn’t a stock. It is a currency. Now mind you, it’s a little bit different than something like a U.S. dollar, or a euro, or the yen, which are all backed by specific countries.

But the same idea still applies here. And the maintenance reason why bitcoin is skyrocketing in value is because everyone wants to get their hands on them. So how does this all actually work? Well, unlike something like cash, which is printed by a government and I can hold it in my hand, bitcoin relies on something called “the blockchain”. A simple way to understand this is to imagine a ledger.

Every time anyone buys or sells anything related to bitcoin is recorded in this ledger called “the blockchain” and then it is copied hundreds of thousands of times every single hour across multiple computers to make sure that everyone is on the exact same page.

What makes this interesting is the idea that because it is copied across all these different computers and because it all is public, before I say, wanna go buy a bitcoin from Ken or before he tries to sell me a pizza for a whole bitcoin because he’s greedy and wants to sell me a $17,000 pizza. I can actually see exactly how many bitcoin are in his specific wallet and vice versa. It is all totally public. So say I wanna buy that incredibly expensive and yet hopefully delicious pizza from Ken for a single bitcoin.

Well, it works out from his end because he can look in my wallet and say, “Hey look, I have one bitcoin there.” I transfer it over to him, he receives it into his wallet, it’s all recorded in the blockchain and everything is totally fine. However, what happens when I decide to cheat the system and pretend that I have 50 bitcoin in my wallet when I really don’t have any at all? Well, the blockchain actually does a really good job of protecting against this. Because that ledger and that list of transactions is copied across so many computers, it’s updated multiple times per hour.

The idea that I can just say, hey I have 50 bitcoin and try to tell Ken that, he can check, and unless I can access all of the thousands of computers every few minutes and change those numbers, which is not remotely practical, Ken is still going to be able to know that instead of my 50 bitcoins I have 0.001 bitcoin. Because that blockchain has to be double and triple and quadruple checked by computers all around the world you can actually set your own computer up to help mine bitcoin. Essentially, every single time that you help process a transaction and make sure that it’s legit you mine what is a very, very tiny amount of bitcoin. If you were lucky enough to mine bitcoin in the early days and held on to what you mined, you’d become a very, very rich person today.

However, in 2017, if you wanna set up a bitcoin mining system it really doesn’t make a lot of sense. Bitcoin mining used to work best on PC graphics cards, which were originally meant for gaming, can actually do this kind of stuff fairly well.

However, nowadays ASICs have completely destroyed that market. And ASIC is essentially a small computer that its sole purpose in life is to mine bitcoin. And when it does it does it a lot faster than your actual computer which makes it totally obsolete.

If you’re interested, I did an entire video on crypto mining a few months back. Now even though it’s not profitable to mine bitcoin anymore there are other types of crypto currencies that you can actually some money on if you have a pretty decent PC and then trade those into bitcoin.

So if you guys want more information on that you can check it out right here. By far, the easiest way of getting your hands on bitcoin is to simply buy them. But this is where I have to be very, very clear, this is not a normal investment.

Not only does it just go up and down, but it goes wildly up and wildly down. So if you do decide to put money into bitcoin, please keep in mind this is a super risky investment. And that, honestly, it could all disappear at any minute. Hopefully it won’t but just be careful. Prices really are wildly variable on bitcoin right now.

So last week a single bitcoin was worth about $10,000 but this week it’s worth about 17,000 and next week it could be worth 25,000 or it could be worth $2,000. There’s really know way of knowing. If all that hasn’t scared you off, then it actually isn’t that difficult to get your hands on some bitcoin. So the first thing you’re going to need is a wallet to actually store them in.

There are a lot of different ways of getting yourself a wallet.

So on the very secure side you can get a hardware wallet that is going to be fully off line. But for most people the easiest way is to create an account in an exchange such as Coinbase. The advantage with Coinbase is, is not only do they give you a wallet to store it in but you can also purchase bitcoin from them as well as some other crypto currencies such as Litecoin and Ethereum, which is the other two major ones right now. Alright, so after this long and arduous journey we finally have our bitcoin. However, what can we actually do with it?

So some stores will actually allow you to buy things with bitcoin. However, the vast majority of people are using it as more of an investment. So you can buy some here, hope that the price goes up and then turn around and sell it later.

However, it’s not all just digital. So there are some bitcoin ATMs that you can go to in the real world, put your wallet information in and withdraw or deposit into them.

I don’t know if I would really use these myself, but it’s a cool idea. Crypto currencies like bitcoin are a really interesting piece of tech to me, and the idea that they could be actual currency is super fascinating. However, how could it all go wrong? The big one is absolutely price. Well yes, bitcoin has skyrocketed in value this year.

There is no guarantee that is going to continue in the future.

And if you’re not okay with a really, really risky thing like that, then bitcoin is probably not for you. Even though the blockchain is secure, there’s nothing stopping someone from being able to steal your own personal bitcoin using your wallet. So just like if someone grabs your real world wallet and pulls the cash out of it, if someone has access to your bitcoin wallet they can absolutely pull your bitcoin out of it. And this actually happened to me a few weeks ago.

So I used to use this service called “nicehash” to be able to mine some crypto currencies and then turn those into bitcoin, and as I was in the middle of mining they were hacked and all of the bitcoin were stolen.

Mine included. So, like anything, if you have your entire life savings under your bed, probably a bad idea. And if you keep all of your bitcoin in one place, an equally bad idea.

Instagram Call To Action Buttons For Leads | Grow Your Business

Instagram Call To Action Buttons For Leads [2018] Business Profiles #SocialSelling

Did you know that Instagram just added buttons to help you generate more leads? Social media lead generation, to get you more leads and more business! This super-useful information is based on a post by Jenn Herman on the Social Media Examiner blog.

I’m going to share my favorite quote from the blog, and then I’m going to describe three key points: what buttons are available, how you add them, and how best to use them. I’m going to end with an action step that you can take today, so stay tuned!

Here’s the quote: “Adding action buttons to your Instagram profile makes it easier for your business to drive conversions and for your customers to interact with you directly.

It’s a win-win feature that’s sure to help your business grow and generate more revenue. Now on to those key points. The first one is – what buttons are available? They are call, text, directions, email, book, buy tickets, start order, and reserve.

Some of these are pre-selected in third-party apps. If you choose Open Table you can get the “reserve” action button automatically. Now let’s talk about how to add them. This is the second key point. On mobile, go to your business profile (not your personal profile) and click Edit .

That’s edit profile, not the gear option. Scroll down and select Contact Options. The option is not visible on desktop so don’t look for it there.

See step by step instructions and detailed information on third-party apps in the blog post. The third key point is how to maximize results.

Jenn offers valuable tips on how to really take advantage of these Instagram button options. Here are her a few of her suggestions: put a call to action in the post caption to call or email or reserve; use Instagram stories to remind people to visit the profile and tap that action button; put a call to action to email or call or whatever in the bio; offer coupons when they book on Instagram; and also create urgency when coupons are about to expire or ticket sales end. Now for that action step. I strongly recommend that you go and add your phone number or your email as a contact button on your Instagram business profile. Make it easier for those prospects to buy.

What is a Lead Magnet? | Lead Magnet Tips

All right, so you’ve obviously bought an email marketing, you want to know how to do this and you want to know where lead magnets fit in, and maybe some of you are already doing this, but I want to hopefully re-educate you on the value. So here’s the thing – how are you gonna grow your list? Are you gonna ask people on your website to subscribe? Not really successful for most companies. Are you gonna ask your social media followers to subscribe to your list?

Probably not gonna happen. You’re gonna do pay-per-click or Facebook ads to get people to sign up to your list – probably gonna be very expensive, so this is not the way to do this. And I know that, even myself, on my website – hey sign up, subscribe to our newsletter – it can be effective in some ways, I’m gonna talk a little bit about that, if you consider a newsletter a type of lead magnet.

So, here’s the thing – people are not going to give up their email addresses for anything and everyone these days, right, similar to like on Instagram five years ago maybe people openly followed people – they’re not doing it anymore, so Instagram growth is difficult. And email marketing, in terms of growing your list, it’s very difficult as well even if you get a lot of traffic.

You need to provide an incentive for people to subscribe, you need to give them something so that they subscribe.

This incentive is a lead magnet – it is an incentive. A lot of people also call these opt-ins, right. You need to give something of value. So let’s look further at what our lead magnet is by redefining them.

So this is from GetResponse’s own website – a lead magnet is a free incentive that you give away to your website visitors to capture their attention and convince them to provide you with their contact details – typically email address, name or email, just first name. If you ask for different things, you’re probably not gonna get many conversions, right. The fewer things you ask for, the higher your conversions are gonna be. So what are the essential components? You’re probably thinking maybe you already have lead magnets that aren’t converting or you want to create more lead magnets.

What are these essential components of highly converting lead magnets? Number one – they have to provide value, right.

Why are people coming to your website? When they find you in search, what keywords are they finding you for? Why are they going to your website or from social media, right?

You have to provide them value. You have to solve their problem, maybe give them an easy win. In addition to that, two things that are often forgotten are – you don’t just want to give out a random lead magnet – it has to generate demand for your products and services. If it doesn’t, then you get people to your list but they’re there for the wrong reason, right, and you can use lead magnets very intelligently to qualify purchase intent.

So, if you’re an email marketing software company and you have a lead magnet that says tips on how to automate your email marketing that our competitors don’t let you know about because you have some unique functionality, that’s a really, really good lead magnet that if people opt-in to that, you know that they have an interest in email marketing automation and they very might consider buying your software. So these are things to consider when creating your lead magnet.

Now, we talked at the very beginning about lead magnets and subscribe to my newsletter – so there are newsletters that might be considered a lead magnet. This comes from Jay Baer’s site Convince & Convert, one of the thought leaders in marketing, so he’s put a lot of thought into his newsletter – he’s been doing this for years, right, so his newsletter provides a lot of value. It provides information, but it’s curated – it keeps you on the top of the trends.

There are , other of the world’s smartest marketers. Everything is depicted here as a way that it’s almost like FOMO, right – fear of missing out.

If we don’t subscribe to this then we’re not going to get access to this content that’s really going to keep us ahead of our competition. So if you create a newsletter like that – I vow to do that with my own Neal Schaffer dot-com website. I have weekly newsletters, I have monthly newsletters and I spend time to really curate content that helps people but also generates demand for what I provide.

If you can do that, then yes, a newsletter can be considered a lead magnet – get your weekly diet tips, get your weekly fashion tips, get your weekly lead generation tips, whatever it is – so long as you can put it in this way I think the newsletter can be a lead magnet. But it’s obviously going to require you to invest time on a weekly basis to create that because you don’t want to be posting old news in your newsletter, probably.

But there are many, many other types of lead magnets that I want to go through. So on the left, we have more traditional types of lead magnets. What we’ve seen over the past few years is that very simple lead magnets can do very well, so these can be, when I say very simple lead magnets, it can be a one-page checklist or cheat sheet or worksheet.

There are podcasters like Amy Porterfield that basically create one of these for every podcast episode. Every podcast episode has a lead magnet, and obviously when you do that you’re qualifying your audience to see who is opting into which lead magnet to understand their needs right, so it’s actually a very, very brilliant approach.

You could have a different lead magnet – we sometimes call these content upgrades, but every blog post could have a different one-sheeter, ‘Hey, now that you’ve read the blog post, if you want to get this in a PDF format in an easy-to-read checklist, please download here, provide name, email address.’ And you’ve just created a lead magnet, so it doesn’t have to take a lot of time.

And there’s other types of lead magnets. The further down on the list we get a little bit more complex, but we have templates – this obviously depends on your product or service. If you’re selling Adobe Photoshop presets and you have a sample preset you can give away or if you’re a copywriter maybe you give away some free swipe files, whatever it is.

Quizzes – you need to use a third-party software for this, but quizzes – we’ve seen a lot of companies that have done very well by asking you to take the quiz and hey, if you want to see how you compare with everybody, make sure you sign up to see your results. That’s a very clever way of getting people to opt in to your newsletter.

We have email courses – very popular as well. These can be done in GetResponse with a very easy drip sequence – add people to a list for the course and after hours, for seven days send them an email. So these are very, very popular as well.

We have the ebook, which is probably the standard lead magnet – it can be short or long, so long as it’s providing value and solving a problem and really helping in the transformation of your visitor, right. We can do audio or video recordings or trainings.

We can do a webinar – yes, this is a lead magnet. You provided your name and email address to attend this webinar. Webinars are still really powerful and in today’s era of Covid- , everybody’s at home, just like we see all these Facebook lives and Instagram lives – you know, people are ready to consume information, so there’s never been a better way to do webinars.

And by the way, for those of you that don’t know, the webinar that you have accessed now is actually part of GetResponse’s software, so when you subscribe at a certain plan, you can actually do webinars for free – I’ll show you that a little bit later.

Now on the right hand side here are – you know the left hand side could be for BB or BC – the right hand side tends to be more for BC, but it could also be BB. So contests and giveaways – these are huge. We hear about people that do giveaways and grow their Instagram followers by hundreds or thousands of followers. Well hopefully they’re also asking for an email address in order to do or be entered into the giveaway.

So this is a really, really easy thing to do, but you don’t want to give away an iPad, you want to give away something that’s relevant to your audience. So I wrote a new book, right, and I had a number of authors endorse that book, so I’m preparing to do a giveaway of marketing books because anybody who enters this marketing book giveaway might be interested in buying my book – it could be as simple as that.

So invest a little money in this, in using appropriate products to qualify your audience and you’re gonna get a much higher quality lead, much higher quality opt-in when you do that. We also have coupons and special offers. How many times do you go to an e-commerce site or a retailer website – ‘Hey, save % in your next order – opt in to our list’ or ‘Hey, give us your email address – save %’.

That is a lead magnet. They are providing something of value – in this case its monetary value – % off, % off, buy one get one free, and your email address to get the code. So there’s no excuse for not having ideas for lead magnets. But there’s many, many different ways in which you can provide value, so I want you to really think out of the box here, which is why I’m trying to give you a lot of examples.

But as you can see there are many, many ways to get an email address, get contact details, once you provide something of value. They’re all going to convert differently, right, so probably at a certain point of time, you’re going to have multiple lead magnets of multiple formats,

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Know The 4 Elements Of A Successful Video Marketing Strategy


Sometimes it can be hard to understand exactly where to start when you wanna make really great stuff. You wanna remain consistent, and ultimately, you wanna get results. But just because it’s hard now, doesn’t mean it always has to be.

Why it’s so important to have a video editorial calendar, how to write really awesome calls-to-action. And finally, how to use a pre-production checklist. So let’s get straight into it. The fact is, we all have very short attention spans, especially when we’re hanging out on YouTube.

And so, we need to be very conscious of that first 10 to 15 seconds of our video and really grab the viewers attention right out of the gate.

TubeBuddy and did a study in which they found that simply by including the word You in your intro, you can increase views by over 97%. And this just shows us that viewers want content that they feel like was tailored and truly meant for them.

So how do we create this vibe?

Well, I’ve got a really easy method you can start to use today. It’s called the APP method. It’s an acronym and it stands for Agree, Promise and Preview. During the agree stage, you’re gonna make a statement that the viewer might be able to agree with. Next, during the promise stage, you’re gonna promise them a solution to their problem.

Finally, during the preview stage, you’re gonna give them a sense for how you plan to deliver that content. So, do you think that the APP method would work? Well, let’s go back to the beginning of this video and see if it worked on you. Okay so, it can be tough to get started with video. In this video, I wanna show you four of the most important elements of a video marketing strategy and you’re gonna know how to start to make really great content today.

Number two is setting up a video editorial calendar and actually sticking to it.

The thing is, schedules are important. They just make the process easier and it helps keep everybody accountable within the production process. I like to say that what’s important gets scheduled and what’s scheduled, usually gets completed. This is also gonna make it easier for you to remain consistent in your production.

And as you create more videos, you’ll inherently make better content. I found that the companies that are most successful with video marketing, and the ones who create the best content and most consistent content are the ones who have a calendar and have someone who enforces the deadlines. To make things easier, I’ve got a template you can download in the description below.

It’s gonna help you prioritize all of your content and track it through production. Our third point is having clear and aligned calls-to-action.

So once you’ve come up with a valuable content offering, let’s say, an ebook or an assessment or consultation, you know how the destination where you want to get the viewer. So you’re gonna have to build a bridge now between your destination and the content that the viewer is watching right now. Knowing this ahead of time is gonna help you add this to your script and also add context when it’s needed. If you’re uploading a video to YouTube, you’re gonna say, click in the link in the description below or click a card or something like that.

Whereas if you’re uploading on LinkedIn, you might say, click the link in the comments or click the link in the post.

Knowing these things ahead of time, helps you create really relevant calls-to-action depending on where your video is going. The bottom line is, if you don’t know what you want the viewer to do after they’re done watching, then they’re definitely not gonna know. So make sure you come up with the calls-to-action ahead of time, work them into your script at the time that makes sense and your videos will just become better at converting leads. Our fourth and final point is using a pre-production checklist to start every video project. If you’re gonna make an effective video, you’re gonna have to know who you’re talking to, what problems they’re experiencing right now and how you plan to position your content to help them solve that problem.

You’re also gonna have to know how they’re even gonna find your video. So use a checklist that includes traits of your viewer, what your major goal is, what verbal or onscreen calls-to-action you need to include in your video, and then some basic keyword research.

This is gonna make the entire video production process easier on your and your team. And ultimately the viewer is gonna start to see that these videos were made specifically for them to address a specific problem. So they’re gonna start to see more value in the content you produce.

If you’d like to download our pre-production checklist template, you can click the link in the description below and go and download that.

But in closing, in order for you to make highly effective videos, you’re gonna need to determine what highly effective actually means for every piece of content. Establish a goal ahead of time, is this video meant to get more subscribers to our YouTube channel? Is it meant to get more likes on Facebook? Meant to drive leads to a certain landing page?

Meant to get more visits to our store front? If you know ahead of time exactly what the video is supposed to achieve, you’ll be inherently more effective because you’ll be able to address that goal directly in the video.

The Importance of Lead Nurturing | How to Generate Leads


How do we connect with our prospects and turn them into customers in the most helpful way? ” Lead nurturing is the answer.

Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward a specific action. Lead nurturing is the timely,efficient, and targeted approach to connecting with your contacts. And by taking this kind of approach, you can deliver helpful content with the right context.

So the big question you need to answer is what makes lead nurturing so important to your success with inbound marketing? It’s important to know where your lead nurturing efforts fit into the inbound methodology. How are you going to use lead nurturing to achieve your goals? When we look at the four stages of the inbound methodology — attract, convert, close, and delight — lead nurturing lives primarily in the close stage. Successful lead nurturing helps you focus on providing value to your leads by offering them the information they need at the right time.

Each lead you have in your database should be nurtured according to their interests and lifecycle stages. Pages they’ve visited and content they’ve consumed all indicate shifting interests.

Good nurturing adapts the messaging to stay relevant and helps you win new customers, faster. Good nurturing helps you keep up the conversation with your contacts. And this helps you continue to connect after they become customers and could be looking for more information from you and your company.

You provide this value to your customers, and they give you value in return, helping you grow your business. This is where you see success with lead nurturing. It’s the best of both worlds – growth for your leads and growth for you.

So what exactly is lead nurturing? It’s the timely, efficient, and targeted approach to connecting with your contacts.

Let’s look into each of these three aspects to understand how to connect with your contacts. The first aspect is timeliness. One problem that inbound professionals face is finding the right time to connect with leads when they’re most interested. And one problem your leads face is being contacted at the wrong time. This is where lead nurturing comes in.

Lead nurturing is delivered through marketing automation. When we say marketing automation, we’re referring to the software that exists with the goal of automating your marketing actions. Many marketing professionals have to automate repetitive tasks, such as emails, social media, and other website actions, or they want to build systems of automated workflows that help them streamline and manage their campaigns. Marketing automation technology makes these tasks easier and helps you delivers your content to your leads at the right time. With marketing automation, you can develop nurturing campaigns that deliver the right content based off the actions your leads take with your company.

Using your marketing automation software, you can trigger events to happen after your contacts have taken certain actions, such as downloading a piece of content, opening a specific page, or requesting information from you. For example, if a contact downloads a piece of content on “The Best Ways to Create Subject Lines for Email Newsletters,” you’ll then be able to send a follow-up piece of content that builds off that subject. This could be a blog post on how to write effective email copy. You’re continuing the conversation with additional content that has context in what they’re interesting in learning about. With marketing automation software in your inbound toolbox, you can take full advantage of the benefits of timeliness and help your leads get their answers faster.

Marketing automation software doesn’t just help you be timely but helps you to automate in general. That brings us to the second aspect of lead nurturing: efficiency.

HubSpot found that the odds of an inbound lead becoming qualified are 21 times greater when they’re contacted within 5 minutes vs 30 minutes. This type of speed is possible through automating tasks and reducing the time a salesperson has to spend on qualifying or warming up a lead. It’s all about efficiency.

The content and interactions a lead will experience through your lead nurturing campaign will do the heavy lifting to leave you and your teams to focus on creating helpful content, connecting with leads through sales faster, and reviewing data to continue optimizing your efforts — in other words, being human, helpful, and holistic. Your marketing automation doesn’t do marketing and lead generation for you, but it can scale your efforts and increase the value you provide to your contacts in a more efficient way. Timeliness and efficiency together bring us to the third aspect of lead nurturing: Targeting your leads in the right way. By using lead nurturing, you can tie a series of emails to a specific activity or conversion event. In other words, you can craft your emails based on the action your lead or customer takes.

This shows them you’re aware of their interests and providing them with what they might need next.

When connecting with your contacts, you want to be as human as possible. Being human is what builds trust, and trust is what helps you become successful as a business. Your lead nurturing campaigns provide contextual messages to your contacts, which is key to building that trust — it’s about being targeted and more engaging to your lead or customer. These are the three most important aspects of lead nurturing and why it’s crucial to your success with inbound marketing — it’s a timely, efficient, and targeted approach to connecting with your contacts.

As a gift, you can download this product for free! I hope this product would help grow your contacts.  You can nurture your leads by engaging with them on an ongoing basis and gradually guiding them through the buyer’s journey with both helpful content and context.

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4 Best Affiliate Marketing Tools for Affiliate Marketing Success 2022


Affiliate Marketing is easy. You choose a profitable affiliate product to promote, you sign up for the affiliate program and grab your affiliate tracking URL, then you start affiliate promotion so that you can start earning the affiliate commission. But there are certainly some affiliate marketing tools that make affiliate marketing easy. In this video, you’ll learn about the best affiliate marketing tools.

In this article, you’ll learn about some of the must-have tools for affiliate marketing. In fact, if you are serious about affiliate marketing, then you must watch this video until the end because having some of the best affiliate marketing tools can definitely help you achieve great success at Affiliate Marketing.

Tools that you need for Affiliate Marketing

1. Domain name. Most affiliate marketing beginners would start without a website or domain name. They usually copy and paste affiliate links everywhere for affiliate promotion. The problem with that is affiliate links look ugly and unless you have your own domain name or a website, people don’t take you seriously.

Most people would consider you as a spammer and no one will buy from you. So you’ll find it really tough to get affiliate sales. If you are serious about your business, then you must have your own website or at least your own domain name. That way you can share your domain URL rather than direct affiliate tracking URLs. Alright!

2. Having some kind of URL Shortener or affiliate link cloaking plugin. In case you don’t know, what affiliate link cloaking plugin basically does is: It shortens any ugly looking long affiliate tracking URLs into short URL which is easy to remember and looks clean as well. For example, I have this long-form ugly looking affiliate link and I can simply turn this into a pretty looking URL like this which looks clean as well as easy to memorize.

I use the Pretty Links WordPress plugin to make pretty links directly from WordPress dashboard. However, if you don’t have a WordPress site, you may use a URL shortener like Switchy which I use for advanced features like Facebook pixel retargeting, based on clicks. Use whatever you like but don’t ever post long-form ugly looking affiliate links.

3. Having an email marketing software or some kind of autoresponder. You might already be knowing that email marketing is the best way to sell affiliate products and earn a huge affiliate commission. If you want to succeed at affiliate marketing, you need to have an email marketing software so that you may start building your email list. undergroundaffiliatesystem

Because any kind of traffic or audience is not your own until or unless you take them to your email list. Once you turn your traffic or online audience into your email subscribers, the magic starts happening. Then, you can follow up with them, make an offer in their inbox, and sell affiliate product whenever you wish.

If you do any form of online business, you need to start building your email list from the first day. And for that, you’ll need an email marketing tool. If you are a complete beginner and want to learn more about building your email list from scratch, then you should check out the email marketing webinar link in the video description below.

4. Having a lead capture page or sales funnel. One of the biggest mistake affiliate marketing beginners make is: they send traffic directly to affiliate product links which is good as they want more affiliate sales. But you know what? A large percentage of people who visit your affiliate link will not buy on the first visit.

That’s why you need a lead capture page or a sales funnel so that you can capture their contact details and sell them later.

Also, having a sales funnel can help you increase your affiliate conversions. I use UNDERGROUND AFFILIATE SYSTEM which is a drag and drop software for creating high converting sales funnels.

Digital Marketing is going to Be Saturated in 2022 | Generate Income Now


Everyone is doing digital marketing, especially after the pandemic. While worldwide digital ad spending achieved a modest 2.4% increase in 2021, it’s expected to shoot up 70% in 2022, according to eMarketer. US social media ad spend reached $43 billion in 2020. Now, I know that’s past now, but still, that was a 20% increase from 2019, according to eMarketer. The answer is, it’s going to be the most saturated environment ever in the history of digital marketing.

Look, I promise you one thing I’m going to present to you with the way you can differentiate yourself so that way you can succeed in 2022 and beyond. So here’s how. First off, if you think about content, there’s roughly 1 billion blogs. There’s over 1.8 billion websites.

That means there’s roughly one blog for every seven people. You’ve heard me say that before. Do we really need more content? No. Did you know for the term auto insurance in the United States, there’s less than 200,000 monthly searches, but yet over seven billion results!

That’s seven with a B. That’s not an M, B for billion. There’s not even seven billion people in the United States. There’s more pages in the United States in English for the term auto insurance indexed by Google than the whole population of the United States. Heck, it’s close to the population of the whole world.

That’s one page for every single person that needs auto insurance just if you take the US-based pages. What happens if you take all the global pages? Again, more content than the amount of people. So the issue you have is there’s too much content and you won’t do well if you create the same regurgitated content.

So how do you differentiate yourself with content? Use steps. Use data. Mix in your own story. Talk about your experiences. See, people want a fresh perspective.

If you don’t give them a fresh perspective, you’re not going to do well. You’re just going to be the same old stuff that everyone else is saying. And if you can’t create a fresh perspective, don’t write that content piece unless you have tons and tons of authority, which most people don’t. The second way to differentiate yourself, I want you to spend more time updating your content than writing new content.

I write one blog post a week. That’s it! One. That’s roughly four a month. Did you know my team spends more time writing content than me? They’re not writing new content and publishing blog posts.

That’s what I do. I enjoy that. You know what my team’s doing? They’re taking all my old articles from a year ago, two years ago, five years ago, and they’re updating it. They update over 100 articles a month.

So for every four articles I’m writing, they’re updating over 100 old articles. In essence, they’re spending 25 times more than me updating content than I am writing new content. As I mentioned, there’s more content than we need on this web, so if you update your content, you’re going to rank better because Google wants to keep ranking fresh content over stale content.

The third way to differentiate yourself, influencers. If you look at influencer marketing, it’s a rave, it’s a craze, it’s booming, it’s here to stay.

Michael Jordan, Nike shoes, great example of this. Nike. Jordan. Boom, you got a multi-billion dollar business. Kylie Jenner, Kylie Cosmetics, makeup industry.

Boom, you got a billion-plus dollar business. And I can keep going on and on how influencers have been used over time to help generate more sales for companies. Beats, Apple bought that company, Beats By Dre. Everyone knows Dr. Dre in the music industry.

They’re like, you know what, we trust his sound. We trust his beats. We trust the bass. I don’t know too much about music, so I don’t know if it’s beats or bass, but you get the point. And if you think about it, adding an influencer to a brand helps blows things up.

Tom Brady. FTX. You see Tom Brady in FTX commercials. You see LeBron James in Tonal commercials. You know, Tonal, the fitness machine where you have machine-based dumbbells or electric weights?

That’s the power of influencers. If you can combine influencers with your marketing, you’ll notice that your conversion rate goes up. If you don’t have a big budget for this, no worries.

Pick up your phone, sign up for Cameo, pay one of those influencers to say something about your business. And what I want you to do is then take that and use it for a testimonial. Use it to push your product, assuming they approve it, but most times they do and it’s dirt cheap.

Great way to boost your conversion rates. The fourth thing that I want you to focus on is adding in the upsells and downsells. Conversion optimization is one of the least sexiest topics out there. I don’t create too many videos about it because no one wants to watch them.

Our podcast, Marketing School, that I do with my cohost, every time we have a podcast on conversion rate optimization, one of the lowest-watched videos. But if you add in the upsells and downsells with the rising cost of marketing, not just ads, but it takes longer to get SEO results, more expensive to do content marketing, if you do upsells and downsells, you can generate more revenue from each conversion, optimizing your lifetime value, which makes things more profitable. And last, but not least, take an omnichannel approach. Used to be able to build a business from one channel, whether it’s SEO, Google ads, Facebook ads, so a lot of eCommerce sites these days, they just want to rely on Facebook ads. And then boom, Apple makes the iOS privacy change.

What happens? The eCommerce companies, whoa, whoa, our ads aren’t doing as well. Yeah, you shouldn’t have been relying on one channel. It doesn’t mean you shouldn’t use Facebook ads or Google ads or SEO, but you need to use them all. You may not be able to use them all from day one, but eventually you can take the omnichannel approach and go after most of the channels.

Some may not perform as well as others, it’s okay. Some may not drive as much volume as others, it’s okay. But if you take the omnichannel approach, you’ll do well in the long run and you won’t have to worry as much for algorithm updates.

So no matter where you are in your career, it’s not too late to start in digital marketing. And just like any other career, it takes time to learn and grow. I highly recommend Joining the Net Income Academy to change your business instantly.

Digital Marketing Destroys Traditional Marketing


There are three reasons why digital marketing destroys traditional marketing, now remember back in the old days when I was doing traditional marketing. Now for some of the young guys watching this, you have no clue what I’m talking about. I’m talking about good old newspaper. Yes, we were running display ads.

And also I’m talking about like broadcast fax. No email, fax machine, but that’s how we used to do advertising and marketing before digital, before internet comes along. I think a lot of us take it for granted compared to what we have today compared to back then. Let me share with you the three reasons or what I call the three T’s why digital marketing is far superior than traditional marketing. First one is targeting, now imagine traditional marketing let’s say you’re driving on the highway you see these huge massive billboard right advertising certain things you see those in Vegas.

They still have those which is fine but it’s more like brand awareness but that’s traditional advertising a billboard you can’t really target who is going to see that billboard. You just write there, if someone sees it good, if someone doesn’t see it you don’t really know but with digital marketing with online you can precisely target exactly who do you want seeing your offer, seeing your website, seeing your business or seeing your bundle. You can choose example with Google AdWords, you can target the keywords that they’re searching, you know the buyer intent and you can put your message right in front of there.

So that when they search the keyword they will find you or with Facebook you can also their precisely target exactly who you want, what are the interest, what’s that, that profile that you are targeting so you could target very precisely, exactly who do you want for your customers or for your offer that you cannot do with traditional marketing.

When we were doing direct mail, we can target a little bit, mean we can rent a list of potential buyers, you can we can send out those direct mail pieces, but it’s not very targeted.

And we don’t really know what happens, right. In the good old days, direct mail, we have a term called A-pile B-pile, meaning that people saw the the mail right next to the trash can, the garbage can, right where they know, okay, this is an ad, this is a flyer, this is something that doesn’t interest me, it goes in the trash can we call that the B-pile. The A-pile are all the personal letters, right, it’d be letters from someone that you know, or maybe statements and credit card statements and bills those will make it to the A-pile, as a marketer back then, when we were doing direct mail. The first goal is not to get people to buy, the first goal is to get people to make sure they don’t throw away our stuff, right? Make sure we make it to the A-pile.

So now with digital marketing, you don’t need to do that anymore. You can put your offer your product, your service in front of precise exactly who you want, when you want it, where you want it. You can choose country, you can choose demographics, you can choose psychographics, extremely, extremely powerful. Number two, the second T is tracking, not just that. So with direct mail, we can kind of track.

Okay, we send out 1000 letters, we send out 5000 letters, we send out 10,000 letters, we kind of roughly know that okay, out of the 10,000 letters we got so many order forms back.

Back then, that’s what we how we used to do it. They actually said people send back an order form or send back the money or call a phone number to to buy something but still not very precise with internet marketing. Oh my goodness! With digital marketing, you can track exactly what happens.

Where that buyer comes from, where that customer comes from.

You can even track their journey. Maybe they first saw this particular video and then they’ve opt into this particular offer and then they didn’t buy and when we run a retargeting ads and then they bought in this period of time or they bought because they saw email number four in your email sequence. You cannot do that with traditional marketing you could only do that with digital marketing that’s powerful and number three and that is the third T and that is tweaking. Now think about back then, if I’m doing a big massive billboard and if say, you know what, I don’t like the billboard I’m changing my message or now I have a different offer.

What do I have to do? I’ve got to take out the whole damn Billboard. I got to replace everything at the reprint everything, with digital, if there’s an ad that I’m running, I don’t like I can change it just like that. I can split test different ads at the same time have an A/B testing or been marketing call the A/B testing we can tweak different things or my webpage I’m testing on a different guarantee a different price point.

Run traffic to it and I will know.

Now traditional advertising, anything that we do, there’s a huge delay in terms of time, that gap that makes it very, very expensive and very costly. So the benefits of marketing online and all those things you can target, you can track and you can also tweak very quickly to get better result, that’s the upside. But there’s a downside, the downside is everybody could do the same thing. So the marketplace is getting way more sophisticated, your competitors, they are getting more sophisticated, there are more ways for them to compete with you, anybody.

I don’t care how big you are.

You could be running a pretty big company, it doesn’t matter. A 17 year old kid living in a basement could compete with you. So knowing that yes, with the technology digital marketing has so many advantages. At the same time, knowing that it changes all the time that you have to do more to keep up the pace to have that leading edge and always say if you not the lead doc. The view is always the same.

If this is the first time you are watching my video, make sure you hit the thumbs up and comment below. And also hit the bell, turn on the notification and subscribe to my channel. Every single day, I upload a new video for you to give you the motivation, to give you the inspiration, to give you the distinction and wisdom that will help you to take whatever is that you do. I don’t care if you’re starting out.

I don’t care if you’re still working a job. I don’t care if you have a business that’s doing sort of model level, I’m certain you’ll learn something from it. With that said I got to get back to my game.

Why You Should Stop Studying Digital Marketing | What To Do Instead


Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. You should stop studying digital marketing, if, and only if you’ve been studying it for six plus months to a year or even more, you haven’t done any actual campaigns for your clients or yourself.

You gave up after your failed campaign and if you haven’t even implemented any of the things you’ve learned. Because you could be learning a lot about digital marketing. So even if you tried one campaign or two campaigns on, let’s say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven’t tested out any of the other stuff, you need to go and start doing. So step one, start by focusing on one marketing discipline.

That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization.

It doesn’t matter what it is. Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize.

The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is. Everyone says the riches in the niches, you don’t build big companies in the niches. It’s easier to take 1% of a hundred billion dollar market, than it is for you to take a hundred percent of a $1 billion market.

You can also do that for yourself, if you have a product or service that needs marketing, right.

You don’t have to do it for someone else. It could be for yourself. The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants?

What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they’re leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one.

Below, actually in the comments, tell me, what is your number one traffic source? Is it SEO? Is it paid advertising, Right? Respond, let me know. I’m always here to help.

And this data allows me to tailor the videos, so I can produce better content for you. What are the channels or the pay channels that they’re using? Try to see how they’re positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they’re targeting.

Now, if you’re not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook’s Ad Library. Facebook’s big. Everyone’s on Facebook. You’ll be able to see what they’re running, and if they have a ton of engagement on those ads. Probably is working better than the ones that don’t have tons of engagement.

It’ll give you a direction of where you should go. It doesn’t mean if you copy them, you’ll be successful. It just gives you a rule of thumb on what direction you should go on.

The next step, create a minimal, viable campaign that works on some of the foundations that you’ve discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you’re working on.

Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further. Next step, find other products, services, and clients in the same niche that don’t compete with the first campaign that you’ve created, and apply what you’ve learned. Look, learning is great. My mom was a teacher.

I always believed in learning. My mom always told me, “The moment you stop learning is the day that you’re going to have your start of your downfall.” So knowledge is priceless.

And my mom always taught me that it’s more valuable than money. But here’s the thing, if you learn so much and you keep learning, and you never implement, you won’t understand the intricacies.

There’s always so much that you’ll learn by just doing that’s not taught through reading.



5 HUGE Digital Marketing Trends In 2022 | According To Expert


What trends dominated the internet over the past year and are only gonna get hotter in 2022?

Can you guess what it is?

Now let’s count down the five biggest digital marketing trends to watch out for in 2022, starting with number five and ending with the biggest one of them all.

Number five, less SEO and more value. So in my opinion, this isn’t so much of a marketing trend as it is a marketing fact. Sorry, not sorry. Over the last couple of years, there was a lot of focus placed on the importance of SEO and webpage optimization.

Make sure you’re optimizing your website or you won’t get any attention and you won’t get any sales. Now don’t come at me SEO peeps, (chuckles) because I will be the first one to tell you that, yes, if you can optimize your website, sales pages and blog posts, for search engine traffic without sacrificing the value of your content and messaging, then that is amazing, you should absolutely be doing that. But here’s the real kicker and what smart marketers already know. SEO is not, and will never be more important than the value you deliver.

So if the content and messaging you’re delivering is valuable in and of itself, that is the number one always, always, always most important thing. And SEO and optimization are secondary. And this is even more true now than ever before, because here’s the thing, right? Those pesky algorithms we know and love to hate are getting smarter and they change all the damn time, which means it’s getting really hard to trick or hack the algorithm and search engines in your favor. So instead of racking your brain on what keyword density will land you on page one of Google, or playing a game of cat and mouse with the algorithm, focus instead on what really matters, your customers and the value they walk away with after visiting your website, right?

Google is prioritizing quality authority content above all else, so this is truly the most important SEO tip of them all and it is a marketing trend that will never go out of style.

Number four, influencer marketing and user-generated content. So influencer and content marketing have been growing steadily for years. So again, this isn’t new per se, but it’s a trend that’s continuing to grow on an astronomical scale.

According to the IPA, no, not the beer, but the Institute of Practitioners in Advertising, after the pandemic hit, the advertising industry saw about a 20% decline, whereas influencer and content marketing enjoyed a 46% increase. I mean, consider this for a second, right? Influencer marketing was only worth approximately $1.7 billion in 2017 only, (chuckles) but in 2021, influencer marketing racked in approximately $10.24 billion.

That rate of growth is insane and it is the proof you need that this stuff works, but why does it work so much better than traditional paid advertising? Well, for the simple fact that people trust people, way more than they trust advertisements run by big companies. It’s the good old fashioned word of mouth concept tailored for the 21st century of online connection.

So seeing an influencer or just any other human in general, using a real product in the real life and saying good things about it, is one of the best ways to showcase social proof for any brand or business today. So this year, listen up, take full advantage of influencer marketing and user-generated content anywhere and everywhere you can.

And don’t sweat it, your influencers don’t need to have a following of a 100K in order to be effective. Remember, that virtually any video testimonial you can get from a real life customer, works just as well. So consider asking some of your best customers or some of your clients’ best customers or previous students, for video reviews or testimonials. This is something I do a lot at the Posse and my students are happy to share their thoughts on video, or sometimes even create reels for my Instagram, like these ones here.

Another option is to invite your past customers to promote your product or service as an affiliate.

That way they feel incentivized to talk about and openly promote your products and services because they’ll get a little commission on the backend. The catch here though, is to remember that your affiliates and influencers need to be legit sources, you know, people who have actually taken your course or tried your product and loved it. People who are genuinely excited about promoting your product, will deliver the best results every single time.

Now on to trend number three on my list, LinkedIn is growing. Say what? I know, right? Maybe you already knew this, but LinkedIn has never really been one of the big guys when it comes to social media platforms, mostly because it’s geared towards a very specific market, professionals looking to connect with other professionals. But recently, LinkedIn has been seeing massive growth in it’s active users and platform engagement. Don’t believe me?

Just take a look at these stats. LinkedIn saw a 55% increase in conversations among connections in 2020. Content creation on LinkedIn increased 60% in 2020. And LinkedIn live streams increased by 437% in 2020. Even my very own LinkedIn newsletter, The Right Phrase Pays, saw amazing growth this past year, and I now have almost 75,000 subscribers.

That’s more than I have on my Instagram and Twitter combined. So with the rise of online freelancers combined with the new features LinkedIn has launched, this platform should absolutely be part of your marketing strategy in 2022.

Number two, online events and live video. Oh yeah, baby, making the list again this year, of course you knew I was gonna say this, is video.

This was actually my number one trend last year, and it makes the list again this year at number two and for damn good reason. Online events like webinars, masterclasses, and lives, are one of the most popular ways for people to connect with the brands and businesses they follow, no matter where in the world they are. Video and online events have been on the rise for years, and listen up, 2022 will be no exception. I know, I know this is probably a trend that will be hard for some of you to get behind, I mean, do we really have to put our faces on video to get ahead in this digital marketing age? Well, the data says, yes, you definitely should be showing your face in front of your audience if you wanna stay alive and thrive this year.

Video continues to be the most engaging form of online content. So in 2020, 96% of consumers increased their online video consumption.

Nine out of 10 viewers, that’s 90% of viewers, said they wanted to see more videos from brands and businesses. And it’s estimated that in 2022, the average person will spend 100 minutes per day watching video (chuckles). So copy might be queen and content might be king, but no matter which form of online marketing you’re conducting, video reigns supreme.

So now we’re moving on to the number one trend on my list. Can you guess what it is?

Number one is email, email, email. Remember that massive global server crash that happened back in October of 2021, that took down Facebook, Instagram, and WhatsApp, like for an entire day.

Yeah, for an entire day, businesses, brands, and marketers everywhere were completely disconnected from their online audiences and social followings.

Well, that server crash was a major eye-opener that many digital marketers needed. And that is this, you do not own your social audiences, which means that when a server crashes or worst case scenario, the platform just shuts down altogether, you lose all of those leads, all of those followers, all of those customers, all of those eyeballs, right? Yikes. But 2021 woke us up to the reality that email marketing is currently and always will be the single best way to market your brand or business, increase your revenue, and cash in on more conversions.

It is better than paid advertising. It is better than social media.

And it is better from organic traffic that you would get from SEO. But don’t just take my word for it.

Here are some stats to prove it. It is estimated that there are 4 billion active email users right now, and that number is projected to go up. Email marketing consistently delivers the highest ROI of all marketing channels, earning on average $42 for every dollar spent.

And if you don’t wanna do the math on that, that’s an ROI of 4200%. And according to MarketingSherpa, email is still the most preferred marketing channel that consumers want businesses to communicate with them through.

Yes, even for Millennials and Gen Zers, they prefer email to social media for brand to customer communication. And not only is email your consumer’s favorite way to communicate with you, but it should be your favorite too, because your list is yours, it belongs to you, it is an asset that you have in your business. So the number one marketing trend that you need to be paying attention to in 2022 and beyond is email marketing. You should be emailing your list on a regular and consistent basis. Now, if you wanna learn exactly how to write emails that sell, make sure to check out my email marketing program, Own The Inbox.

In it you’ll learn about the marketing psychology that gets people to open, click, and read your emails, along with my coveted Posse playbook of 12 emails that create authority, build anticipation, and turn sign-ups into sales. So that you can write an engaging, memorable, and high converting email marketing campaign in just five days. So you can find out more about that program in the description box below. And that is all I have for you today, the five marketing trends you need to watch out for in 2022.