That’s right, every interaction is an opportunity. Nothing is sacred from the clutches of commoditization. But no matter what form your digital marketing takes, there are some guidelines to follow to get the most from your efforts. Here are HubSpot’s four digital marketing tips and a quick example for each.
Everybody is online. 93% of Americans to be exact. No idea who that final 7% is, could be literally anyone, probably Ja Rule. But you can’t effectively market to everyone at once. So it’s important to identify who your marketing is supposed to appeal to.
And this can be accomplished through buyer personas. A buyer persona is a semi-fictional representation of your ideal customer that is based on market research and data about your existing customers. If your product is B2B, your buyer persona will probably focus on info like: the buyer’s company, their role in the organization, the size of the organization, their challenges, and so on. B2C businesses tend to focus more on buyers demographics, like: age, education and personal interests. A good example of this is the personal finance app Mint.
All adults need financial tools but mint focuses specifically on the young professional demographic. You can see immediately when you go to the MintLife Blog from the photos of young adults that they use, to headlines like, “Can I Afford to Have a Hot Girl Summer?” I’ve been asking myself that question for months now, no leads. But no matter how hot my summer is, it’s unmistakable who Mint defines as its audience.
People are online all the time, an average of nearly seven hours a day by some estimates. But that doesn’t mean they’re all in the same place. That would be ridiculous and also impossible. By defining your audience in step one, you can now determine their habits and figure out what the best place is to reach them. This can be accomplished in part by ad-targeting tools that all the major digital platforms offer, but ads only go so far in the digital marketing economy.
So smart marketers go deeper, integrating their messaging into demo specific content.
And I’m sure you’re gonna ask me now, “well, Jamal, let’s hear about an example.” All right. For example, TurboTax. Sure you heard of them.
They wanted to engage with a Latino audience and they did this by activating an integrated marketing campaign that created online tools, content and activation specifically for that demographic. The company then formed strategic media and community partnerships with groups like the Hispanic Heritage Fund and We All Grow Latina Network to leverage those organizations ability to communicate with that demographic. Remember digital marketing is social marketing. So socializing with your audience through participation in their communities is (Jamal imitating chef’s kiss) there’s nothing better than that..
Getting your messages to your audience is one thing, but getting them to act is another. For digital marketing, the steps for converting a stranger into a customer is usually defined in discrete steps shaped like a funnel.
So this can include things like attracting visitors through messaging at the top of the funnel, turning those visitors into qualified leads by offering deals or content that they sign up for in the middle of the funnel. Then closing the deal through smart engagement. You’re sitting here again, going, “oh, Jamal I wanna hear about an example of this.” Well, Audible.
Sure you heard of those guys.
Well, they ended up building a very effective online sales funnel, which builds awareness for the audio books and podcasts on its platform by working with creators to promote via social media. Potential subscribers are then offered 30 days of Audible for free, so they can listen to the content that first interests them and they become customers once billing starts when the free trial is over. Even if your business doesn’t use a subscription model, you still wanna offer incentives to get potential customers to engage with your brand.
Marketing pioneer, John Wanamaker, famously said, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.
” John you and I have the same problem, but my money stopped being spent on advertising, you know what I’m saying. (Jamal laughing) I’m broke! The great thing about digital marketing is now you can tell which half of your marketing is working and which half is wasted.
This is done by first using analytics to determine if the audience is finding your messaging by tracking impressions and views. Next, you wanna track how well your audience responds to your messaging by looking at things like click-through, signup, scrolling, and ultimately sales.
HubSpot offers a full suite of marketing analytics and a dashboard software to help you be a smarter data-driven marketer. Companies also need to monitor what people are saying about them online in order to influence perception and heaven forbid, quickly address bad PR. And at this point you’re thinking, “this guy’s out of examples.” Once again, you are incorrect. Gatorade.
They run a full 24/7 mission control center in Chicago. That mission is to amplify positive sentiment and address any negative comments as quickly as possible before they have time to spread. You might not be ready to staff a full-time social media monitoring team, but you do need to take time to engage with your online audience in real time.
That’s because digital marketing, when done right, is a two way conversation. To upgrade your own digital marketing performance, you already know what to do.
Digital Marketing is about to change in 2022. E-commerce segments will continually see a boost in sales and traffic from digital marketing. Data from eMarketer, U.S. direct to consumer e-commerce sales including both digitally native and established brands generate $111.54 billion, making up 14% of total retail e-commerce sales.
Lots of people who weren’t used to purchasing online started doing so after the pandemic. So if you’re not online, you got to do so, you got to push it. And when we’re looking at commerce, we’re also noticing big booms in people hiring law firm, finding their local dentistry, they’re doing all their research online for even the offline businesses and we’re seeing that as a big trend.
The next good trend that we’re seeing in 2022, we’ve seen a boom in voice search. When we look at our clients at our ad agency NP Digital, we’ve seen a 6% already increase in voice search during pandemic months and that trend has continued.
And when people are doing voice searches, we’re also noticing the bigger thing is voice search for commerce and that’s where we get the 6%. So make sure that your clients are pushing and trying to leverage voice search commerce or you yourself, if you’re a store owner selling things on voice search, make sure you’re leveraging it. You can also get your podcast, your materials, your content on voice search, that’s another good trend that you should start leveraging and it’s extra traffic that you didn’t have. Another big trend that we’re seeing is, live videos are booming.
People are getting tired of the content that they’re seeing on Netflix, Disney Plus, a lot of these places aren’t keeping up with the demand, so they’re looking for live content.
We’re seeing live content doing around 13% better after the pandemic started versus before. So make sure that you’re leveraging live content and do it across all brands and you can leverage platforms like Restream to go after all the brands like YouTube, Facebook, Twitter, LinkedIn, Instagram, so that way when you broadcast through all of them, you’ll do better and get a bigger audience.
Let’s go over to the bad. You can expect competition to increase in more niches. Companies were forced to go online after the lockdown and that just means, it’s going to take more time to get results, it’s going to be harder to get results and you just got to put in more effort and play the long game.
The ugly, the end of cookies in browsers like Chrome. Personalization for small businesses that don’t buy lots of data is going to be harder. Here’s what you should do, right? You shouldn’t worry about, hey, on the iPhone Facebook’s screwed, they can’t target as good so I can’t spend as much money.
Don’t worry about the things that you can’t control, let the platforms like Facebook and Apple and Google figure out those problems, that’s not anything that you or I can solve.
But what you should be doing is one, going omni-channel, leverage all the channels out there. It used to be where you can build a business off of one channel, Facebook grew through the invite flow through email, hey, John invited you to join Facebook, click here to join.
That doesn’t work anymore, that one channel isn’t an effective…
It just isn’t as effective as it used to be, so you have no choice but to leverage all the channels. The second thing you need to do because marketing is more competitive and expensive, is leverage conversion rate optimization. This allows you to spend more money on paid ads and scale up faster. And the third thing that you need to do is increase the average order value per customer, doesn’t matter if you’re services or you’re selling commerce, so you can do upsells and downsells if you’re selling physical goods, like Skincare by Elena, when she sells anti-wrinkle cream, she may upsell you on a vitamin C serum that also helps reduce your wrinkles faster.
And if you’re service-based, just when you close the business, add other products and services as quick as possible, so that way people are more integrated in your business which allows you to increase your lifetime buy of your user and spend more time and energy on digital marketing.
That’s what you should do to prepare yourself for 2022 and beyond.
This method will work for anyone, even if you have a website or don’t have a website. Most people that do affiliate marketing face 2 main problems. You use various free methods to promote affiliate links and you don’t get clicks.
Even if you get clicks, you don’t get sales. Basically, no one buys from you. Do you have any of these problems? In this video, I am going to show you how you can fix that without spending any money on promoting affiliate products. There are 3 websites you need to use, to make this work.
You are going to use free traffic that will be interested in buying your affiliate product, so that you can actually make your first 1000 dollars with affiliate marketing. The method I show, will work with any affiliate product, but you need to follow the exact steps so you know how to do affiliate marketing without followers. Did you know that 89% of customers start their buying process in a search engine? If you don’t want to pay for ads there is another free way and I will explain that next.
The first step is to find the best buyer intent keywords for your affiliate product. Buyer intent keywords are search queries that show someone is actively looking to make a purchase. Once you know the buyer intent keywords that your ideal customers are using, you can start to target them with relevant content.
Let’s say, for example, you want to promote this clickbank affiliate product. You will earn 37 dollars on average with this product. Now, let’s do some simple math.
To make your first 1000 dollars using this affiliate marketing product, you will need about 27 sales. On average, let’s assume that the conversion rate to this website is about 1%. That means that if 100 people that are interested in this page, came to this website, out of that at least 1 person will buy. So if you can get 2700 people that are interested in this topic, you will be able to make your first 1000 dollars with affiliate marketing.
How are you going to find these people?
If you don’t want to go the paid ads for search engine results, the next best thing is to work with free content that naturally shows up on the first page.
There is a trick to do this and as mentioned this will work even if you don’t have a website. Follow these exact steps close. Next, you need to figure out what someone will enter into the search box when they are close to buying this product. Come up with a list of key phrases.
Let me use this phrase as an example to show you exactly how that works. With this website, you can get all the top questions people ask about the phrase that you choose. They offer a trial, so you can try it out. I will leave a link in the description below. Click on new document, add the phrase, it will give a set of questions related to this.
Next, you need to use these questions that people are searching for. I will show you how to auto generate high quality content for free, so that you can get your article on the first page and start making money with affiliate marketing. This is an online copywriting tool that uses artificial intelligence to write blog posts and many more content types.
It’s great for anyone who doesn’t want to spend time writing or needs help writing content. The best part is you can start for free.
As a new user you will get 10000 credits free and 5 days free trial. I have a link below in the description, you can use that and grab your free credits. Once you login, you will see this dashboard. You can generate various types of content. For this purpose select Long form assistant.
Next, select start from scratch. Paste the questions you got from the previous step. Mark all these as headings.
Add space between the questions and I will show how this online tool will auto generate high quality content. On the left hand side add your keyword, so that the content that is auto generate will be optimized to rank on the first page.
For the content description, paste the same questions. You can give any titles that you want. Article length, select as L. You will see that this is automatically generating content. Likewise, it will generate the entire article for you.
Once the article is ready, if you have your own website you can publish it there. If you don’t, here is a high ranking free website. It’s called medium. You can promote affiliate products, as mentioned in the policy, but you need to include it. If you search through you can find various affiliate products being promoted on medium.
If you want to make your first 1000 dollars with affiliate marketing, you need to publish multiple articles. As you saw from this video, it takes a few minutes to generate a good article. While this is a great free method to make money, the problem with this approach is that it will take a long time to appear on the first page. If you don’t want to wait, then I suggest using a paid option for affiliate marketing.
What’s your number one challenge when it comes to affiliate marketing right now?
Tip number one, invest in you. If you ever have to choose between investing in equipment, or investing in you, always choose you. And why? Because, with a digital marketing training, you’re going to know what you’re doing and you’re gonna be able to pivot, adapt, overcome, change funnels, change business models and you’re going to be in the front line of change as the world is turning.
If not, you’re going to be left behind. So digital marketing training is tip number one. And I’m going to give you free workshops that are linked down below in the description of this video to get you started.
Tip number two is finding your niche. Ask yourself these questions: What am I passionate about? What is my expertise? And what demand in the market can I serve? A bonus tip for you is to use the free tool on TRENDS.GOOGLE.COM to do market research.
Tip number three is finding your target audience. Ask yourself, who am I going to serve? What’s their problem that I can solve? And a bonus tip is develop your why while you’re still small. Because it’s easier to turn around, change, and adapt, if you have a small audience compared to a large one.
What do you think is your audience? For example, young people moving to their first apartment. What challenges are they facing? How can you serve them and solve their problem? Or maybe parents with toddlers that have absolutely no time to cook, or maybe your target audience is motorcyclists of a certain motorcycle brand that love cruising around in Europe.
Whatever you do, find a specific target audience in that niche and start serving them. What’s your biggest ‘Aha!’ moment so far in this video? Put a comment down below.
Tip number 4, where does this audience hang out online? Because that’s where you want to be too. Is it TikTok, Instagram, Facebook, YouTube? Find the platform that they’re hanging out on, and start building your content there. Building your content, building trust. And if you’re growing organically, this is going to take a while.
If you have a paid marketing strategy and a budget, you can learn how to place ads on this platform and start marketing your content in your affiliate links with a budget.
But do remember that, influence comes before income. That’s a bonus tip as well. No matter if you’re growing organically or on a paid strategy, influence comes before income and learning the art of influence is part of digital marketing training. The first tip that I mentioned.
Tip number 5. Now that you have found your niche and your target audience and the platform that you’re going to go for the one strategy platform that you are going to start with, it’s time to grab a couple of affiliate links to get started already today. And these affiliate programs need, of course, to be in line with the niche, the audience that you found. I, for example, help you grow your influence and income online on YouTube by creating great videos. So, of course, I’m an affiliate for Tube Buddy, I am an affiliate for Vid IQ and for Canva, and also, of course, for the mentors, because I know the value of online marketing training.
Now, I hope you know what to do next in order to start affiliate marketing within the next year and start earning online. All the best. Good luck and See you on my next article.
The holiday season also referred to as Q4 is a time where brands typically increase their marketing spend. For influencers and content creators this is an amazing and often lucrative time to work with brands. So today we’re going to be talking about my five top tips for pitching brands during Q4 so that you can work with your dream brand partners and most importantly get paid to do it.
Here are the five top tips for pitching brands during the holiday season.
Tip number one before we even start pitching, I think it’s important to think about your goals and what you actually want out of this last quarter of the year so is there a certain brand that you really want to work with. Do you want to do x number of campaigns or hit x revenue target by setting a goal at the beginning and being super intentional about what you want out of this quarter it’ll make the rest of this process so much easier and streamlined when you actually go to pitch.
Tip number two after you’ve outlined your goals is to make a list of the brands that you want to work with and I recommend breaking this down into three sections. The first section that I recommend targeting is any of your previous brand partners.
If you’ve already worked with someone it’s going to be much easier to sign them on as a repeat client versus going out and getting a brand new brand or client to work with you.
So think about all of the brands that you’ve worked with in this past year and even last holiday season and write them down on the list. The next section of this list is going to be all of the brands that you currently have some kind of relationship with so maybe you’ve exchanged a few emails or DM’s maybe you’re on their PR list or maybe you attended an event of theirs those are going to be warm leads. So you already have somewhat of an established relationship with the brand ideally you’ve also probably tried their products already and maybe have even created some organic content featuring those products so put those down on their own section. And in the last section if you have a brand that you have never talked to or worked with but that you really really want to collaborate with for Q4 put that in its own section two and I recommend trying to keep this section small as I believe that you’ll have more success reaching out to brands that you already have some sort of relationship or have already worked with then you will during Q4 to pitch to brand new people. It’s not to say it can’t be done but Q4 is such a big deal for brands that they probably want to narrow down their list of creators and only work with their top choices so a better time to get in front of a new brand might be early next year but keep them on the list anyway and if you write an amazing pitch you never know what can happen.
I am so curious to hear from you actually who would be your dream brand partner this holiday season comment them down below and then don’t forget to come back in January and let us know if you ended up working with that brand. Maybe we’ll manifest something together.
Tip number three in your pitch email try as much as you possibly can to outline a super specific idea brands get so busy during the holidays so the more direct and clear you can be about how you’re envisioning your partnership to look the easier it will be for a brand to quickly decide if it’s something they want to explore and move forward with or if it’s something that they’re not able to pursue.
For example as a beauty content creator I know that there are tons of brands that like to put out kind of little stocking stuffer beauty sets and so I could suggest doing a post where I’m reaching into a stocking and pulling out the trio of lip glosses or whatever the product is that they’re coming out with and just kind of paint the picture for them of yes we do think these are stocking stuffers and it would be great to have imagery or even a video like that.
So that being said when you’re doing your research I would also take this opportunity to go back and look at last year scroll back on the brand’s instagram feed and look at what types of products they were promoting or services if you’re working on service based brands during the holiday season and ask them if they’re doing that again or pitch them an idea that is directly related to what they’ve already done. You can also ask the brand to keep you posted on what new things they have coming up but I feel like by talking about things that they’ve already done and what’s worked for them in past years you’re just showing that you’re in the know that you’re thoughtful and that you’ve done your research.
And speaking of scrolling back in Instagram feeds that brings me to….
Tip number four which is when you reach out to the brand to share examples of previous seasonal content specifically holiday content if you have it that you have created this is an opportunity for you to show the brand your own personal style and how you would approach a collaboration like this.
So you can send them any previous gift guides blog posts Instagram posts anything along those lines and you can actually go back and easily organize them if you want. I actually have a guide on my Instagram account that’s just called Holiday and so I can go send that link to a brand and say hey here’s 20 photo examples of what I’ve done previously for the holidays and especially anything where I’m featuring a product or maybe wearing a bag or anything especially along lines for me of fashion and beauty that would make sense for a brand. I can kind of call that out and say I would love to do something similar or say here’s what I’ve done already i would also take this as an opportunity to share your average. You know reach engagement all of that kind of stuff during the holiday season because the biggest question for a brand during this period of time will be is this a thing that we are going to get a return on. If we invest in so if they hire me to create an Instagram reel for them will they see a return on their investment to pay me. Brands are going to be looking at that more than they normally are during holiday season because there’s a lot at stake for them and they have a lot of money to play with. As I’ve mentioned before, the easier you can make it for a brand to say yes to you the better so be sure to include any relevant metrics from your previous holiday content or campaigns.
And for my fifth and final tip of the video i wanted to encourage you to in the sign off of your pitch email to these brands just ask them how you can support them during the holiday season.
If you aren’t able to work out a paid partnership for some reason it’s possible that you could get invited to an event you could end up getting some cool products sent to you. Or maybe you can work together on a gifted partnership if you want my full thoughts on gifted partnerships.
The way that I encouraged you to kind of curate the list of brands that you want to reach out to by prioritizing first your previous brand partners. You would want these brands to know that they have your support during the holiday season regardless of whether or not you end up getting paid. And so I think just saying that goes a long way again if there’s something you can’t realistically make work if they say a great way you can support us is by doing eight free posts on your Instagram.
You can obviously say no but i just think it’s a nice way to frame it and show that you are here to be in service to the brand to help share their products and their message with your audience. I even said in a recent email to a brand that i wanted to reach out ahead of Q4 to see what is coming up.
For the brand in the last few months of the year i said I’d love to be kept up to date on any new product launches or special holiday gift sets and you are going to stand out so much in comparison to people who are just firing off random emails.
The holidays are a beautiful time for SEOs and marketers. Especially for those in ecommerce and affiliate marketing. It’s that time of year when people spend tons of money to buy gifts for friends, family, and loved ones. And going a bit over budget is pretty common. In fact, in 2019, American consumers planned to spend around $942 on just Christmas gifts alone. Now, you could easily go and spend your ad dollars during the holidays to boost sales. But CPC and CPMs are usually much higher during this time which will dig into your profits. Or you can implement some dead-simple SEO strategies to drive organic traffic to your site holiday after holiday after holiday. So in this tutorial, I’m going to cover some simple SEO tips you can implement for the holidays that’ll help you rank your pages higher at arguably the busiest seasons of the year.
It’s important to note a couple things about doing SEO for the holidays and this will help us set realistic expectations for the SEO tips I’m about to share with you.
#1. SEO takes time. So you need to actually plan and implement your strategy in advance.
For example, a lot of ecommerce sites will begin promoting the next holiday soon after one passes.
#2. Holiday-related queries are seasonal – obviously. But what may not be obvious to some is that many of these queries are freshness-dependent. And that means, these pages need to be updated.
And we’ll go deeper into this for some of the SEO tips. Alright, so let’s get started with the first holiday SEO tip and that’s to add internal links on high-authority pages to your holiday pages. So for a lot of sites, the home page is going to be your most linked-to page. And with backlinks comes authority. So by linking out to these holiday pages and posts, you’re effectively passing PageRank to URLs that could use it during that time of the year.
But you shouldn’t stop at your homepage. You should also look for other relevant pages on your site. To do this, go to Google and search for site:yourdomain.com and then the name of the holiday. And this will show you pages on your site that mention the holiday name.
Now, you don’t necessarily need to use the holiday name. If there’s a specific product or type of product you’re promoting over the holidays, then you can run different searches for those. So I’ll just change the holiday name to the name of a product I want to promote and run the search. Then it’s just a matter of visiting the pages and adding relevant links if possible. Now, again, just because you do it, it doesn’t mean that things are going to change instantly.
Consider doing it around 1-2 months in advance if possible or after the previous holiday season. And this will give Google and other search engine crawlers time to crawl those pages and discover the new links. Alright, the next tip is to find seasonal topics and create pages for them.
Now, while there are some businesses that actually see a decrease in revenue during the holidays, most consumer based businesses have seasonal pages they should be creating. Let’s take a not so obvious profession as an example, like dentists.
You might think that this profession doesn’t have much to do with any holidays because it’s an essential service and if you can afford it or you’re insured, you’ll probably go. But did you know that there’s a huge spike in Halloween dental-related queries every single year? And there’s actually even more searches for Christmas dental queries. In fact, both of these queries have hundreds of monthly searches in the United States where search intent is mostly based around dental tips and ideas.
And a key thing to note is that search volumes in SEO tools are based on 12 month averages. Meaning, there’s going to be way more searches that happen in that 1-2 month period, than for the rest of the year, making those months potentially very high traffic. So to find keyword ideas for these pages, you’ll need to start with a list of seed keywords. So I’d start by listing out the different products and/or services you sell. For example, if you had an ecommerce store that sold consumer electronics, you might add in things like air fryer, headphones, laptop etc. Next, you’ll need to run these keywords through a keyword research tool.
And I’m using Ahrefs’ Keyword Explorer. So I’ll just paste in this list of keywords and run the search. Next, I’ll head over to the Matching terms report. Now, to narrow in on relevant queries, I’ll hit the Include box and paste in a list of holidays. I’ll also hit the Any word tab and apply the filter.
And now you’ll see a list of relevant keywords to your products and services along with their metrics. Now, relevant keywords to holidays don’t have to include the actual name of the holiday. It can be related to the person that people are buying for. Mother’s day and Father’s day are the most obvious examples. For example, if we use “golf” as our seed and go back to the Matching terms report, we can hit the Include box and type in phrases like “for mom” and “for dad. ” Again, I’ll choose the Any word tab and hit Apply.
And as you can see, we found out that “golf gifts for dad” seems to be a pretty popular query. Now, if I click on that keyword, you can actually see the trend of searches. And as you can see there are some noticeable spikes every year. One around June, which is around Father’s day, and one in December which is Christmas time.
Now, if you’re able to find some good holiday topics for your website, you’ll need to create pages for them. So you’ll have to do things like see if you can match searcher intent and analyze your chances of ranking for that keyword. And we have a full SEO course that teaches you how to do this so I’ll link that up in the description. And this brings us nicely to the next tip, which is to update your seasonal content to make it evergreen. An oxymoron, but hear me out.
It’s obvious why holidays are seasonal. And as I showed you before, there are usually huge spikes in search volume during the holiday season. But holidays like Valentines day, Mothers’ and Father’s day, Black Friday, and Christmas are always going to be big shopping seasons for the foreseeable future. And from an SEO perspective, search intent is unlikely to change much. So rather than creating new pages every year and deleting the previous year’s, create an evergreen page, keep it alive in the off season, and update it around a month or two before the holiday to give it time to rank.
In this way, you’ll retain the link equity, continue to build authority to that one page and hopefully appear at the top of Google for your query every year. And this is what both TechRadar, a content site, and Best Buy, an ecommerce site, have been doing on Black Friday every single year. And as a result, they get a ton of organic traffic throughout the holiday season. Now, if you’ve already created seasonal pages for previous years, it’s probably worth redirecting them to your evergreen page. For example, Indy Star created a video games Black Friday deals page in 2017.
And they created another one in 20201. Now, if I take these URLs and toss them into Ahrefs’ Batch Analysis tool, you can see the number of referring domains to the pages and see whether they’re worth redirecting to your evergreen page. Alright, the next tip is to improve click through rate or CTR. Now, whether CTR is a ranking signal or not, more clicks equals more visitors. And for commercial queries, especially during the holidays, that probably means a lot more sales.
Now, in order to improve your CTR in the SERPs, you have to test it because each SERP is going to be different. So one way to do this would be to test title and description combinations with search ads. But seeing as holidays only run for a short period of time, it might be tough to find a winning combination. So instead, you can use a tool like Ahrefs’ Site Explorer to see how your competitor’s paid ads have performed in search.
To do this, just take the ad URL from a competitor and search for it in Site Explorer.
Then head on over to the ads report. And you’ll see things like the actual ad copy, which you can use for inspiration, keyword metrics, and the percentage of paid traffic generated by a given ad. There are obviously tons of ways to experiment with title tags so if you want to learn more about that, then I recommend watching our video on how to write a title tag to improve CTR. These are just a few low-hanging tips to get more organic traffic during the holidays.
Coming up with Christmas content can be a huge challenge. Especially when you’re competing against other competitors in the same boat. Here are few important tips on what you should and shouldn’t do over the Christmas period.
Customers engage far better when you give them a bit of entertainment. The Solopress Christmas survey showed that entertaining or humorous campaigns appeal to the highest percentage of the audience at 68%. In second place were those that celebrated the seasonal atmosphere, which were 58%. Surprisingly price-led campaigns only appealed to 11% of the audience. So a focus on captivating content could help you outdo a cheaper competitor. Christmas is a fun and relaxed time, so it’s an opportunity to be playful and encourage interaction through various channels, especially social media.
Start a conversation with a light-hearted question about Christmas like; when is it the perfect time to put up a Christmas tree? Because everyone is gonna have a different opinion. It’s important to keep all of your platforms consistent. From print to social media to email, keeping this consistency allows your customers to recognize your brand more easily. Customers that come to your shop via a flyer or go to your website via a social media post need to see familiar branding that guides them through the purchase journey.
And whilst this is true at all times, it’s especially important over Christmas when so many businesses have very, very similar color schemes. Our heads are filled with hundreds of messages a day from lots of different businesses. This makes the job of encouraging brand retention doubly difficult. Posting regularly on social media can encourage customers to recognize your brand and therefore achieve brand lift. Over Christmas this is also important as cultivating recall by repetition can be a very achievable goal.
As a general rule of thumb, around Christmas time you can probably get away with more social posts than you think but fewer emails. Folks will scroll past anything that doesn’t appeal. Okay, you failed to engage them on this occasion, but unless you do something that really riles them up you’re unlikely to have lost a follower.
Email is another matter. People have strong feelings about keeping an orderly inbox. Post too many sales pitches and you’ll likely lose a lot of your subscriber list. Or even worse, fall foul of the dreaded spam folder. Three per week is probably about right. And remember there’s no substitute for a physical Christmas card. Customers like to see a personal touch.
If you give thanks to your customers, they’re more likely to appreciate it and remember your brand. Sending Christmas wishes can be an easy way to achieve this. And recent studies show that even without a gift or discount a message of thanks from a business is meaningful to over 70% of your audience. 44% of the people we surveyed did not agree that an email was a valid substitute for a card from a business. So send Christmas cards expressing your gratitude, sign them personally and send them early.
Keep them tasteful and not overtly branded. Something you’d be proud to put on your own mantle piece. And remember don’t add a sales pitch. Whether it’s from the past, from culture, from other businesses or time-honored festive motifs, there’s no shame in stealing thematic ideas from other people.
There’s a balance to be struck between innovation and tradition. I just looked in both of those lights directly. Now I can’t see a thing. Don’t be afraid of embracing seasonal color schemes and imagery. Some of the best Christmas campaigns have put a twist on conventional themes. There’s nothing new under the sun so marketers often take in what they see and adjust it to their needs.
Imitation is the best form of flattery, but make sure you use your own unique spin on it to make it your own. And if you’re incorporating ideas from outside sources follow some ground rules. Don’t borrow from a direct competitor and don’t lift ideas directly. Conventional wisdom says to let Halloween go by and don’t go all out Christmas crazy and especially in terms of decor and music until the Guy Fawkes night bonfire has well and truly cooled Third week in November is about right to start wrapping it up.
In our exclusive Christmas survey 68% of respondents expected to see Christmas decorations at a business premises. 70% looked forward to seeing them in shops and businesses and 77% enjoyed seasonal menus and decorations in restaurants and coffee shops. So when the time’s right change your content over to a more seasonal tone of voice in order to meet expectations and inspire some seasonal spending. Content can change over Christmas and it’s important to address the humble, functional content as well as the top-line messaging. Have your opening hours changed? Have you changed them on the website? On Google My Business? On the printed displays at your sites? Has your returns policy been amended for gifters? And have you communicated that? Is it reflected in the copy that appears in the Ts and Cs? Webpages? Behind the counter displays? And even on your till roll? Getting the basics right will make sure it remains a season of goodwill where customers are concerned. Our research shows that almost 7% of people don’t actually celebrate Christmas at all. With a further 5% declaring themselves indifferent. So it’s best not to forget this 12%.
That doesn’t mean you shouldn’t use a more celebratory tone of voice in your content at this time, but steer clear of overtly religious language and keep everyone included. There are business reasons too why an audience may be unconcerned about Christmas. If you’re a B2B supplier, a section of the businesses you serve may not be affected by Christmas seasonality at all.
But they might be fixing budgets for 2020. You’ll have more success by targeting those needs at a time when spending plans are being made than with a festive message. While we bear in mind people that don’t observe Christmas, we also need to spare a thought for those that genuinely do. Folks that hold Christmas sacred won’t thank you for making light of their beliefs. Greggs the Baker’s representing the infant Messiah as a sausage roll in 2018 springs immediately to mind.
A less extreme example is using the term Xmas to represent the word Christmas. 35% of the people we asked felt that Xmas was not an acceptable abbreviation. With 15% feeling strongly about the matter. While that’s not the majority, you might wanna think twice before irritating a significant segment of your audience. There will be a post-Christmas content cleanup operation required once December the 25th has passed.
So what would you send someone at Christmas? And I believe that the email marketing, all user, even merge field, you know, to Fred or whatever, email marketing is not effective anymore for business-to-business, as you get so many. That’s why I don’t send them out right, I figure I’ll make a bit more effort. I make a bit more effort and make a video instead.
Maybe not as many people will see it but I know that we are all sitting there in their last week of December probably thinking here’s another email coming in, automated, telling me something I already know.
So what do they do? They make a big effort and they are a timber manufacturing company and they made this, which I think it’s pretty cool. They make one every year. They start planning this fairly early on asking what will we make this year to demonstrate what we do, which is Craftsmanship cabinet making that type of thing.
And they make a Christmas type toy if you like. It has multiple functions, doesn’t it? If I send this out to a customer they probably take it home and give it to their kids. I do. That’s why I asked for two today, one for each of my kids even though one is 15.
So they make an effort. Last year I think it was a polar bear, They’ve got like ten of them for the past ten years. A Christmas tree was the first one, which was really cool, and this is really cool, too. You remember it.
It’s different. Who else gets this at Christmas? It’s not a newsletter. It’s an actual thing that you manually post.
Posting things means you made an effort.
Nobody really uses ‘snail’ mail anymore in terms of posting something and putting a stamp on it. If I want to get someone’s attention I’ll always write them a letter. If I really want their attention I’ll do it handwritten. But for Christmas make something that represents your company that someone’s going to enjoy and remember. That is this Robin.
I’m going to do digital promotion of that by putting it into a newsletter type thing and putting it on LinkedIn and posting and making sure some other people see it, but this goes out to their select special customers who matter.
It’s loyalty isn’t it? They want to say thank you. Thank you for being my customer. Thank you for being my supplier. Everyone wants to do that.
It’s what I’m doing in this video. If you’ve worked with me in the past twelve months, or even before, thank you.
Business to business is about relationships. So they want that part of it but they also want to be remembered, and this has the functionality to be enjoyed by kids or whoever as well, or be collected. Now, in terms of retail to consumers, I’ve done quite a lot that in the past couple of weeks, as I said earlier, someone said is It too late?
It’s the first week of December, is it too late to do something digitally? No it isn’t and what we did is an example was Facebook marketing.
That is where consumers are. I have a slight issue with Facebook if you expect an instant result because no one’s on Facebook to shop, are they? They’re all on there to see how their family are or see how well their friends are doing, that kind of thing.
So they’re not there to buy. So you have to bear that in mind, but what would you do if you were a retailer and you were heading into December, knowing that everybody is about to ramp up their marketing activity, everybody. It’s about to be the most competitive marketing scenario in the calendar year. Well what I would do is target existing customers. It’s an age old marketing theory isn’t it?
It’s easier to contact someone who’s bought from me before and say here’s a different type of product or a new type of product that you might want to be interested in as a gift. Please buy it. Existing products and services to existing customers. I can do that on Facebook because I have my followers and my likes. A smart tactic is how do I reach those people, because Facebook’s algorithm will block content, if they’re not a regular access of the content or they change their settings and so on, not everybody sees your Facebook posts.
That’s why you might have 3,000 followers on Facebook but every time you put a post up you might get a handful of likes. It makes no sense, right? It’s because they’re not seeing it. So there are a couple of tactics which I would tell people to employ and have done in the past ten days about how to force your content into your following on Facebook. One is to pay.
A short-term Facebook Ad. I can set that to go just to my likes and followers on Facebook. That forces it bypassing the algorithm block, which means you see my content at just the right time, four weeks before Christmas, the gift type peak period. I can run an ad for eight days, I think we ran it five pounds a day, not very much, and it will show my offer, it has to be an offer right, an offer for a product for a short posted period of time to my followers and likes. One thing to bear in mind – so I’ve had two customers do this in the past few days, if you have a lot of followers and likes, let’s say five thousand, then it will run the ad.
You need a thousand people in your list to run an ad on Facebook One of the companies didn’t, they had 500. So you ask yourself if I cannot run the ad to the 500, because there’s not enough, what’s the next best thing and it’s their friends.
You make the assumption that their friends are similar type of people to them and will have seen their content when they’ve posted it or shared it about your business. So we expanded it slightly and instead of just going direct to our followers, that’s the ideal, we said let’s go to their friends. You can do that on Facebook.
Run a Facebook ad and go straight to the friends of the people who like your product. That’s one link detached. There’s a very good likelihood that they will respond well to your content. So that’s what I’ll call the paid way to bypass the algorithm on Facebook. The other way, which I only found out about recently – ‘go live’.
When you have videos and you upload videos to Facebook or you do a post of a video, that’s all well and good, but again, you get blocked by the algorithm. Running up to Christmas ‘Go live’. Do a ‘go live’ video because what happens there is the people in your following get the alert. You’ll have seen it, not very often, because not many people do it, but when you ‘go live’ with a video on Facebook it alerts people and says, “Business A has gone live”.
People will log on to that.
I was working with quite a big cottage business the other day, renting the cottages, they do that a lot. They go live with the video because it gets alerted. They don’t just put out noise. Finally all of these businesses, it doesn’t matter whether your business to business or retail to consumer, the most important thing you can do is collaborate. Find five businesses who have your followers and market and a similar type of people they’re trying to sell to.
They have their existing followers right, a cluster of people in your target group. Find five businesses like that. That’s offline searching. Who have your customer base, who are interested in your customer base. So I want their customers to know we exist.
They want my customers to know their business exists. We can cross-fertilize the following. Probably the best tactic on social media actually is to do joint collaborative planned contact with your followers and followers of other people. I said this to a business a couple of weeks ago, that they should do that, go and find five businesses, send them an email and say should we repost each other’s content and recommend each other in the run-up to Christmas.
I go back and see them a week later.
They say I stopped because I sent out one and they said no, and I know them, and they still said no. I said show me your message. Show me the email. So she gives me the email and I read it now. It says we should be sharing content together and joining up, you know, the power of many compared to the power of one in terms of marketing contact, we should do that.
And then she put this line in that said my marketing guy thinks this is a good idea, quote. I said to her – “Don’t mention me!” Don’t mention the marketing guy, because as soon as you mention the marketing guy everyone thinks there’s something going on. It’s the curse of consultancy, isn’t it? Everyone thinks well, hang on a minute, marketing guy said that to her, there must be an agenda.
There’s no agenda. It’s just to collaborate the marketing contact and and cross fertilize our customers.
There is no agenda. I said to her, send it out again and don’t mention the marketing guy. So she did and of course five companies come back and say that sounds a great idea.
Interesting. Don’t mention the marketing guy. He’s suspicious. Yeah, so that happened, she sent out her email to five companies who she knows and says can we collaborate in the run up to Christmas? That is not posting other people’s content.
That is not sharing someone else’s content. That’s not what it is. It’s someone actually reposting your content with a comment. It makes all the difference. A comment that says this is a brilliant idea, I would recommend this to our customers.
That’s collaborative marketing, where you have advocates and champions, not just making noise. A share by itself is not enough. And there are numerous other ways to promote yourself at Christmas. As I said, I don’t send out Christmas emails, there’s too many of them.
SEO, social media marketing, email marketing, PPC advertising. Where do you start and how do you use these to get more traffic to your website? If you’re a beginner to digital marketing and you want to cut through the noise, then keep watching because I’m going to show you how all of these work based on a decade of experience rather than just theory.
Today, I’m going to share 7 digital marketing strategies that I have personally used and gotten results with. And if there’s only one thing that you take away from this video, it’s to not try all of these at once. Instead, pick one of these strategies, experiment and master the channel before moving on to the next. Let’s get to it. So before we dig into these strategies, you need to make sure that you’re adopting today’s mindset of the consumer.
Today, we live in a “content first” world. People are looking for information before they buy. So you need to really put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people rather than trying to cold sell them. When you help people solve problems through free and valuable content that is relevant to your business, you reach larger audiences and build trust.
The best part is that you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs. Alright, so the first internet marketing strategy is blogging with SEO in mind. Now, blogging isn’t writing about what you did today or even something more noble like an epiphany you had. That’s a diary. But don’t get me wrong.
This kind of content can work well if you have an existing and loyal audience.
But for most of us that just want to get more traffic, leads, and sales we need to intentionally target problems that your target audience wants to solve. In the world of blogging, this whole process can be summed up as a technique called keyword research. Let me show you two clear-cut examples on how keyword research works. In the first example, let’s say you sell physical products like computer parts and accessories.
What do you think future customers might be searching for in Google? Probably questions like: Why is my computer so slow? How to build a computer? How to speed up a computer? These are all very real problems and people are looking for solutions.
In fact, Ahrefs’ Keywords Explorer tells us that these exact search queries get tens of thousands of searches each month. Now, the best part about these specific queries is that you can help people solve their problems, while integrating products from your store in the content.
“Why is my computer so slow” could come down to a hard drive, CPU, or ram problem. So help your readers diagnose the problem and offer product solutions within your post. “How to build a computer” would be a super easy plug for any computer components.
They’re already showing intent to build, so it’s unlikely that they’ve already purchased parts and peripherals. Alright, second example. Let’s say you’re a real estate agent and you’re compensated when someone buys, sells, or rents a property. Now, the thing that most agents do is boast about how many homes they’ve sold or how they won an award that you nor I have never heard of.
My point is that the average buyer or seller doesn’t care.
And to prove my point, no one is searching for things like: which realtor won the most awards in New York? But again, potential customers are looking for solutions to their problems. Problems like: How to invest in real estate? How to buy a house? What credit score is needed to buy a house?
And again, these all have the potential to attract a massive audience. By ranking in Google for something like “how to invest in real estate,” you’re now attracting potential buyers with deep pockets and they likely have intent to buy.
Content on “how to buy a house” would likely require the work of an agent at some point, which could be you. “What credit score is needed to buy a house” is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank, you’ll be getting free, consistent and passive traffic from Google.
If you’re new to SEO, I highly recommend watching our SEO for beginners video, which will give you a nice overview of what SEO is, how it works, and how you can get it to work for you. I’ll also link up some additional resources on doing keyword research that grows traffic and revenue, as well as a video on how to write a blog post with SEO in mind. For now, let’s move on to the second strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in existence. To top that off, video carousels nearly doubled in 2017 in Google’s search results.
Video isn’t just the future.
It’s the present. And the same principle of helping potential customers works for video too. When people go to video search engines like YouTube, they’re looking to find answers to their questions. For example, if you bought a so-called “new” iPhone X on eBay, you might search for “iPhone X unboxing” and see if all of the contents are in the box.
And according to Ahrefs’ Keywords Explorer, 108,000 searches are happening each month globally on YouTube alone for this keyword.
In fact, this video that you’re watching right now was chosen because I can see that people are specifically looking for digital marketing tutorials for beginners. To come up with topic ideas that people are searching for in your niche, head over to Ahrefs’ Keyword Explorer, switch the search engine to YouTube and search for a broad keyword in your niche. Let’s use “makeup” as an example. Now, “makeup” as a standalone keyword isn’t a problem.
So let’s go to the Questions report, where you can see popular questions people are searching for on your topic. And right away, you’ll see great topic ideas like “how to clean makeup brushes” and how to cover acne with makeup.
Now, when you’re creating these videos, try and keep the fluff out and pack in as much necessary value as possible. Doing this has helped us grow our YouTube views to over 150,000 views per month and best of all, since all of our videos show how our SEO tools can help, it’s led to thousands of new paying leads and customers, specifically mentioning that they found us through YouTube. Most of our video growth was done through YouTube SEO, so I’ll leave links to a tutorial to help you rank your videos and get more views.
Next up is social media marketing. Rather than covering every social media network, I want to pass on a couple of important tips that will help you grow your social channels.
The first is to focus on just one social media channel when you’re just starting out. It takes time to build a following. But numbers aren’t everything.
What you want is a loyal following. When you dip your toes into every possible social media network out there, your attention gets divided and the results get diluted. So which social media marketing channel do you choose? That leads us into the second tip, which is to go where your target audience is and cater to the platform. If you have to choose just one social network, it’s not about choosing the one with the most active users.
It’s all about understanding the audience that’s there and if you can serve the reason for them being there. You really need to think about why someone is logging into the specific social media network. For example, people usually go to YouTube to learn how to do something, or to be entertained. But Facebook is different. Think about it.
Have you ever logged onto Facebook, hoping that you would see an unboxing tutorial? Or better yet, have you ever opened your Facebook app hoping you would find a limited time offer that’s 97% off, only for the next 37 minutes? Probably not.
People don’t check Facebook with credit card in hand. People like and share things that are helpful, interesting, shocking or funny.
So if you are going to try and bring people into your world, present your message as a story, video, or something else that will likely stand out from the endless feed of vacation vanity shots. Pinterest on the other hand is primarily a social search engine where people can control what they want to search for. The primary intent of users on this platform is to get inspired, learn things, and plan to do things. So create content that caters to their intent for being there. So if this is your audience, take advantage of a less competitive landscape from both an ads and organic perspective.
Speaking of ads, that’s the next digital marketing strategy on the list for today. When it comes to paid advertising, please do not throw your money blind into an ad network because you read that it was good.
What works for one person won’t necessarily work for the next person. Instead, think about the ABCs of paid advertising. A is for audience, B is for budget and C is for commerciality.
We’ve already covered the audience part. You want to engage on social networks where your target audience hangs out. Budget is the next one. Bloomberg reported that Google and Facebook own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions.
The more advertisers there are, the more expensive it gets for you and I. So let’s say you’re in the ultra competitive industry of conference calling.
If we search for that keyword in Keywords Explorer with Google set as the search engine, you’ll see that the cost per click from Google Ads is $20! If you have an ad budget of let’s say $1,000 per month, then you’d only be able to get 50 clicks before your budget was depleted. Instead, you can do two things: The first option is to look for keywords that have a lower cost per click.
Just go to the Phrase match report to see all keywords in our keyword database that contain your target keyword. Next, set a filter to only show keywords that have a maximum cost per click of something lower like $5. From here, you can filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.
This one for a “conference call app” might be a good one since it’s a quarter of the price. Another benefit is that the reason behind the searcher’s query is more clear.
Someone searching for this is clearly looking for an app that does conference calls, whereas someone searching for just “conference call” could be looking for many different things. The second thing you can do is experiment with less popular ad platforms where your target audience might be. Finally is commerciality. Now, all major ad platforms are able to bring ROI for their advertisers. Otherwise, they wouldn’t exist.
But you have to find a way to bridge the gap between the intent of the platform and how you monetize your products. And the solution is going to be content. For example, let’s say you sell boutique furniture and think that Pinterest will be a good platform to run some ads. In my opinion, it wouldn’t be a good idea to advertise a bunch of links to high-end furniture like couches and dining tables. Instead, blog posts could work really well here since people log on to Pinterest mainly to get inspired, and learn new things.
Here’s what that bridge might look like. Pinterest ads would be the discovery tool. You pay them money and they’ll show your pin. The bridge would then be a helpful blog post on let’s say, “11 Interior Design Tips For Your Living Room That Won’t Break the Bank.” And within that content, you could showcase your products where it supports the tip you’re speaking of.
Nail the ABCs of paid ads, and increase your chances of actually converting your hard earned dollars into ROI. Next up is one of my favorites and that’s podcasts. Now, there are two ways to look at podcasts. First is to create your own and the second is to be interviewed on someone else’s podcast.
Creating your own podcast can be great for brand and building an audience.
But if you’re just starting out, it can take quite a bit of time to get any sort of traction. Getting interviewed on podcasts is a different story. Podcasters are always looking for interesting people to interview. Even if you don’t have a ton of experience in the online world, your offline experiences and expertise could be a great way to land yourself a position on a popular podcast. Now, if you don’t know which podcasts you should approach, an easy way to find opportunities is to look at your favorite podcasts and find someone in your industry that has been interviewed.
Looking at the podcast page for Entrepreneur on Fire, you’ll see this episode with Jim Kwik.
Now, if we click through to the interview, you’ll notice two things. The first is that the guest’s name is in the title. This is very common for podcast interviews. Second is the link on the page.
The host will almost always link to the guest’s home page in the show notes. Knowing this, we can use a tool like Ahrefs’ Site Explorer to find all podcasts they’ve been interviewed on. So I’ll enter in jimkwik.com and I’ll also set the search mode to a URL search so we can find pages that are linking specifically to the homepage. Once the overview page loads, go to the backlinks report, which will show you all of the pages that are linking to this URL.
Finally, let’s use the Include search and type in Jim Kwik. And to keep our results super relevant, I’m going to set the filter to search for his name only in the titles of the referring pages. And we now have around 120 podcasts we can pitch to get interviewed. So filter through relevant podcasts, and pitch the host as to why they should interview you and the value you can give to their audience.
Next on the list is email marketing.
If you’ve ever looked into email marketing, then you’ve probably heard people claiming that “email is king.” But I promise you that once you get into it, you’ll quickly discover that it’s not as turnkey as online gurus make it sound. And don’t get me wrong. Email marketing is great. But first, you need traffic to get email subscribers.
It also requires opt-in forms to turn a visitor into a subscriber. In my opinion, email is a great long play to build connection with your audience and and even sell high ticket items.
So my tip for you on email marketing is quite simple: First, focus on building your email list from day one. It’s important and you might as well collect emails from interested people from the start, even if it’s not a substantial list. But be realistic with your goals and as you build your audience, put more time into your email list and see how it can serve your business.
The final strategy is to use forums and community boards. Community forums like Quora, Reddit, and Facebook are great promotion channels. But before you go off and start posting links to your product pages, there are a few things you need to understand. And these are all based around the unspoken rules of spam. First: don’t promote your products or services pages within these groups.
The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these networks as a place to share your expertise, build relationships and help others. Second: use links to your content sparingly.
If you’re constantly posting links to your blog and have justified in your head that that this is non-promotional, then you’re most likely wrong.
Links can be more appropriate based on the network you’re posting on. For example, Quora generally has longer answers, and linking to your content where it supports your point is a good idea. Facebook groups on the other hand are a different story. Let’s say you’re a real estate agent and you join a “first time homebuyers” group on Facebook. If someone asks a question like: “I’m looking to buy my first home and was wondering if I can even get a mortgage?
” Now, if every agent on that group posts links to their website, can you see how spammy that could get? Instead, it would make sense to post a link to someone else’s affordability calculators or offer introductions to b-lenders.
The point is that helping first will go a lot farther than self-promotional content that can taint your reputation. Now, I’d love to hear from you. Which digital marketing strategy do you think is most effective in online marketing?
Let’s get into it! Wearing your heart on your sleeve has never been more important as consumers increasingly want to interact with brands that share their values. From sustainability to social justice, this trend is all about communicating your commitment to making positive change. Just look at Patagonia, a brand that dedicates a section of its website to talk about the steps the company is taking to minimize its impact.
Blog posts, videos, and statistics clearly explain Patagonia’s programs and the progress they are making, while a series of bold statements in white type against a black background reassure customers that the brand is authentic and trustworthy. From LGBTQ+ rights to gender equality, support the causes you care about and introduce them into your brand DNA with the design tools and templates in our Envato Elements Activism Collection. From customizable, ready-to-print posters and flyers to Instagram posts and stories, it’s easy to start spreading the word about the things your business cares about in real life and on social media.
For more on brand activism, check out the Content For Good segment in our Social Media Trends video linked in the description. It’s packed with helpful hints to ensure your feed always attracts attention.
There’s a time and a place for competing colors and clashing typography, but this isn’t it. Upholding the less-is-more mantra, minimalism is all about white space, muted palettes, and organic design. And the trend is growing in popularity with brands who want their logo and imagery to convey just how their products and services will make consumers feel.
Nu offers a masterclass in visual language with its two-tone branding and packaging, taking inspiration from the makeup company’s two highlighter products. One feature rose tones, the other features yellow tones, so it makes sense that dusty pink and sandy white tones take center stage in all their marketing material.
By keeping their branding natural, clean and luminous, Nu tells the consumer everything they need to know about its products. Allow your next branding assignment or personal project to revel in white space and natural imagery by taking a look at this Minimalism Collection that’s been specially curated by the Envato Elements Team. From business cards and magazine templates to customizable PowerPoint and Keynote presentations, these uncluttered and uncomplicated designs demonstrate that minimalism can still have maximum impact. Are you tossing up between the simplicity of minimalism or something with a bit more ‘pow’? Our Minimalism vs Maximalism blog post can help you find the style right for your brand.
You’ll find a link in the description below. Let us know in the comments which you prefer. And to see how minimalism is making waves when it comes to web design, check out our Web Design Trends video. Expect the unexpected as we rip up the traditional graphic design rulebook. This trend has its roots in the Anti-Design movement of the late 1960s and 1970s, which was a reaction to what some saw as Modernism’s quest for perfection.
A style that’s been revived today through the combined use of images, illustration, and typography, we’re seeing more and more brands make a statement with colliding elements, striking colors and distorted shapes. Like Up Banking, which completely subverts the stereotype of a financial institute as grey and boring with its sunset-red debit cards. Scrolling through its website, users are treated to a sense of 80s nostalgia, with its tropical neons, retro-inspired gifs and memes, and effortlessly cool icons – which are so laid back they are wearing sunglasses. Inject a sense of playfulness into your next project with this collection of characters that come in various poses and postures.
With their overlapping elements and disproportionate dimensions, this flat illustration pack is inspired by the odd bodies trend, which once again confirms that quirky is often better than conventional.
Similarly, this social media kit from Envato author dirtylinestudio promises to introduce some creative chaos into your Instagram feed. Featuring wavy text, images with inverted colors, ripped paper and crinkly plastic textures, use these 18 Photoshop styles to come up with posts that channel your inner punk. From odd bodies to geo abstract, find out more about the quirky illustration trends that are popping up in creative projects around the world in our round-up video. You’ll find a link in the description below. The German art school that gave its name to this design movement only ran for 14 years in the early 20th-century but it’s still influencing creativity today.
Attempting to close the gap between art and industry, we see this trend manifesting itself in geometric shapes, strong lines, and sharp corners. Bauhaus is minimal and modern and has a functional feel – which made it perfect when online collaboration platform UKO was deciding on its logo and visual identity.
The platform connects teams and streamlines workflows, and this is communicated by a series of bold shapes and the fine lines that connect them, which has the overall effect of creating a colorful conveyor belt. Immediately, the static and animated illustrations show us that this company is all about organizing, sharing, and problem-solving. Bring Bauhaus into your branding work with any of the items from our collection linked below that features patterns, posters, and typefaces, all of which have been inspired by the movement and are ideal for creating a range of creative content.
Similarly, these Bauhaus business card templates featuring asymmetrical tiles are both edgy and eye-catching, making them ideal for personal or professional branding projects.
Whatever era you want to engage with, our Retro Design Trends video will take you there. Watch as we move from 60s-inspired Pop Art and psychedelic design to the simple shapes and freeform typography of the 70s and onto instantly recognizable’s influences like science fiction and Club Tropicana. It seems the darling of social media feeds and web design is here to stay, as we turn our attention to gradients. It might sound obvious, but the reason color variations are so popular is because they are so versatile – with so many creative applications.
We’re seeing gradients used as photo overlays to connect images to a brand’s color palette, as a way of adding extra visual interest to words and sentences, and as subtle or standout backgrounds to illustrations. Giving gradients a leading role is Lithuanian confectioner Laroché, which wraps its chocolate creations in vibrant packaging that aims to visualize the unique taste experience of flavors like ruby, caramel, and bittersweet. Add a modern splash of color to your social media feed with ambient sunrise and sunset-themed Instagram posts and stories. It’s never been easier to get content out the door with these Photoshop templates for inspirational quotes, product announcements, and meet the team profiles. For many designers, the past continues to be a rich source of inspiration and many are stepping back in time to add a fresh spin to much-loved symbols and instantly recognizable icons.
Take the branding for this Manila-based bakery, which shares a 70s free love vibe with its peace signs, heart-shaped glasses, and ‘flour power’ stickers.
We’re also seeing elements from our recent history-making an appearance with pop culture references popping up in films, TV shows, marketing materials, and social media feeds. From high-school soap operas to handmade mixtapes, this Instagram pack unashamedly taps into a 90s aesthetic with its geometric shapes and clashing colors. Channel a sense of nostalgia with our round-up of the 90s graphic design trends that are still having an impact on audiences everywhere. From the distressed textures of grunge to the psychedelic swirls associated with rave culture, this blog post offers an inspiring trip down memory lane.
Welcome audiences into your world, invite interaction, and build communities with this trend that’s shaping up to be an essential part of brand storytelling. Like this Stranger Things event taking place in San Francisco and New York. The event drops fans straight into the Hawkins Lab where they can “discover the secrets within the walls,” and is marketed with a slick microsite featuring illustrations inspired by the show and behind-the-scenes images of what to expect on the night.
Whether you are hosting an event or an experience online or in real life, a well-designed landing page can make all the difference when it comes to building anticipation and boosting ticket sales. While this clean, grabbing landing page was purpose-built to promote Apps, you can use the template to market your next event.
Simply choose the light or dark design and customize the images and smart code and you’re away! Words take on a life of their own with this bright and bold branding trend, which encourages designers and marketers to take a fun approach to sharing text. Who needs images anyway? Not when you have animated letters and shapeshifting sentences, like this kinetic typography that conveys a sense of meaning through movement. However, this bold and playful trend doesn’t have to be 3D or animated to have an impact, as this static sans serif font from Envato author simonok shows us.
Hunky Dory is a bold display typeface with a childlike touch; and its relaxed, happy-go-lucky appearance makes it perfect for logos, packaging, branding, and headlines that don’t want to take themselves too seriously.
For more typography trends, our round-up video introduces everything you need to know about retro, experimental and handwritten fonts – as well as a whole host of other lettering styles – and supplies the assets to help you achieve the text effect you are looking for. That does it for the branding trends you’ll be seeing this year. If this video was helpful, don’t forget to like it below so we know to keep producing more content like this. And subscribe to the Envato YouTube channel to stay up to date with our latest content!