In order to get people to buy our products and services, we have to build trust.
But how do you do that online?
We’re going to show you how by building a buzz plan. We wanna learn how to build buzz and excitement so that when we go to sell our products and services, people buy. These five steps are going to walk you through the process so you can have a robust and awesome buzz plan that you can start implementing right away. Stick around because we’re going to show you the three mistakes that people often make that kill those conversions.
Step one, what do you want to build buzz for? It’s really important that we don’t just post anything. We really want to start with the end in mind. So what product or service are you looking to sell or what podcast or a piece of content are you looking to promote?
When we understand what we want to build buzz for then we can frame the conversation going forward throughout the next month.
Number two, identifying gaps and objections. When we look at gaps it’s really talking about the way people think and moving them from one belief system to another. A great example of this would be that most people believe that you have to launch. And the only way to grow your business is to launch things live.
Well I teach people that you do things evergreen. I have to shift the way they see launches and how they look at launching products so that they can begin to believe that launching evergreen is the right way.
Once I get them to fill that gap, then it is easier to get them to say yes to buy my products. If I think about objections, I have to think about why they might say no. Maybe it’s that they don’t have enough money.
They don’t have enough time. They don’t have enough knowledge or skills. I’m able to build them up over time with my buzz plan so that they know they have enough time. They can make time. They can make enough money and they have those skills to be able to implement what I’m going to teach.
That way when I go to sell something they are more likely to buy.
Number three, decision support questions. In order to build buzz for our products and services, why not have people help us make decisions about our products and services? I know it sounds so simple, but it works.
All you have to do is map out all of the questions that you need to answer and decisions you need to make about the product or service you’re putting out.
Maybe that is the way something is designed, the way something’s written, a title. Any of those things you can go out and ask your community to help you make decisions about which one to choose. By doing this you build familiarity. This gets people excited about what you’re doing. And when you actually put that product out into the market more people are likely to buy.
Step number four, build authority with features and proof. I cannot stress this enough. Go get featured in places outside of your own audience. Get featured on people’s YouTube channels, on their podcasts, in their blogs. Go and do lives with them in their Facebook groups.
The more you’re getting featured the more authority you build. Show proof, show testimonials. Talk about past experiences in other businesses. Even talk about past clients and what they’re doing now. All of these will help build authority so that people trust that you know what you’re talking about when it comes time to actually sell your products.
Step number five, in line mentions. Now this is a tactic that bloggers use to just nonchalantly mentioned their affiliate products or other past blog posts in a blog.
This is a really great way to sell without selling. So instead of having to post all the time just asking people to buy your products and services, you can just mention that you have a product. Mention that you have clients, mention that you’ve got results without making the entire post all about the product or service.
These inline mentions build familiarity and they’re a great way to prime people to get excited about your products and services to purchase them later. So there’s a sweet spot between selling all the time and never talking about anything that you sell.
The three mistakes you need to watch out for.
Mistake number one, you have to actually tell people what you’re selling. If you hide what you’re selling and never talk about it, and they can’t get familiar with what it is and get excited about purchasing it later.
Mistake number two, you cannot post everything and all the topics. If you’re confusing the market by not having a singular focus and building buzz about a singular topic then people don’t know what it is you stand for or what it is you’re selling.
Mistake number three is selling too many things at once. You dilute the market when you talk about too many products in any given time.
Just build buzz for one or two things at most. Here’s the real thing to remember. I know you want to keep your posts and your content fresh, but find out ways to talk about the same thing in 50 different ways as opposed to talking about 50 different things.
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