Why experimentation is absolutely essential for successful digital marketing?
As I said before, digital marketing is not a get-rich-quick scheme. And in fact, one of the really amazing things about being involved in online marketing and working on a strategy when you do it is that you get real-world feedback.
And the only way that you get real-world feedback is to try things and to experiment. And so that’s why experimentation really is essential it’s very, very powerful.
But the bad news is that it’s not a one-and-done environment just because you’ve got a website upgrade but that doesn’t mean that you have an online presence. It takes communications, consistently like this, that’s kind of why I’m doing weekly videos.
I want to be here on a regular basis and I want to reach out and create a relationship. So digital marketing is not one and done. Your website doesn’t mean that you’re finished and even having done a Facebook live video doesn’t mean that you’ve done a video marketing campaign.
The good news is that you get to explore and you get to experiment and you get to find out things. Now a lot of people find that kind of experimentation to be scary there are all these payoffs like I’ve been talking about.
What I find and one of the reasons that we’re now doing monthly retainers with clients is we want to get to know their message, we want to get to know their audience and getting to know, in it implies a relationship. It means that there’s a give-and-take that you do things, you get feedback, you do things, you get feedback, you make mistakes, you correct them, you do things and learn. This work didn’t work so that’s why experimentation is crucial.
It’s the only way you learn, it’s the only way that you can discover and have an adventure with it.
And most importantly it’s really the only way that you can develop a relationship and see what works, see what connects and find out. So I’ll leave you with a quote, “success is not final, failure is not fatal it is the courage to continue that counts.” – Winston Churchill.