It’s easy to get overwhelmed. We start talking with digital marketing, with so many different tools, tactics and strategies and new social media channels coming on almost every week. It’s hard to know where to even start – and that’s when today is over so we’re gonna cover three fundamental digital marketing basics. You so can build profitable and high converting digital marketing campaigns.
Let’s take the different marketing tactics, tools, tips and strategies and break them down into bite size actual clips that you can use to immediately. Take your business to the next level. Digital marketing is often made to sound overly confusing, but it doesn’t need to be. The simple truth is that digital marketing is just wait for it marketing, but done digitally deep.
I know, but while there are a lot of similarities between traditional and digital marketing, there are also some key differences. That can mean the difference between winning campaign. That makes you money and a losing campaign gets you nowhere Step. One isn’t all that different between traditional and digital marketing. Before you do anything, you first need to identify and clearly define your target market and who it is that you’re trying to reach.
This is crucial because your target market will dictate how you advertise, where you advertise and what you advertised as an example. You’re gonna want to use a very different message to market to a 63 year old grandmother who likes gardening and lives in Oregon, and you are to a 22 year old male is a recent college Grad likes CrossFit and lives in Florida. To these markets are likely to respond to completely different images messages and they likely hang out in different places online. Clearly, defining them first allows you to target them better. He sees you time and money by not marketing to people who are unlikely to care about what you’re offering when you buy defied your target market and find who they are what they like and where they hang out Online.
It’s time to move to step 2, which is to create content that looks native to the platform. It’s on YouTube content is really just fancy talk for saying, content that looks like it belongs there. This means taking a look at how others are using whatever platform you want to be using and then leverage and create content that feels like it fits their now.
There’s an important note here: whatever content, you create, whether it’s an advertisement and article opposed or an image, you want to walk a fine line between sitting in and standing out. This way to describe this is that you want your content to stand out, but for the right reasons, not because it looks like it doesn’t belong there. A few examples of media content that fits in with standing out would be taking great, unique product or brand pictures for Instagram writing compelling and thought-provoking articles on LinkedIn keeping your Facebook as friendly social and human, in keeping your tweets on Twitter short and engaging and at All times be sure to deliver a clear and consistent brand message to your results get compounded over time.
One of my favorite things about digital marketing is the ability to track how your campaign is performing, unlike with traditional marketing, we’re not really sure how many people saw your message or if they did anything about it with digital marketing.
You can measure everything. In fact, there’s almost too much information, so I can be easy to get overloaded and overwhelmed, which is why almost always suggest simplifying it as much as possible, which usually allow
s us to narrow it down to one key metric to watch a measure. So if your goal is to get people to see your message, the measurement recalled impressions, which is how many times you had shown and if your goal is to get more clicks to your website, landing page or shopping, cart and watching measure and measure called Qwikster website. And if your main goal is to have people take a certain action online, then watch whatever metric best the lines with that, whether it’s conversions calls clicks or key pageviews.
The best way to start is to just pick one and then measure how things are performing. You can find ways to tweak an improvement over time.