How do we connect with our prospects and turn them into customers in the most helpful way? ” Lead nurturing is the answer.
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward a specific action. Lead nurturing is the timely,efficient, and targeted approach to connecting with your contacts. And by taking this kind of approach, you can deliver helpful content with the right context.
So the big question you need to answer is what makes lead nurturing so important to your success with inbound marketing? It’s important to know where your lead nurturing efforts fit into the inbound methodology. How are you going to use lead nurturing to achieve your goals? When we look at the four stages of the inbound methodology — attract, convert, close, and delight — lead nurturing lives primarily in the close stage. Successful lead nurturing helps you focus on providing value to your leads by offering them the information they need at the right time.
Each lead you have in your database should be nurtured according to their interests and lifecycle stages. Pages they’ve visited and content they’ve consumed all indicate shifting interests.
Good nurturing adapts the messaging to stay relevant and helps you win new customers, faster. Good nurturing helps you keep up the conversation with your contacts. And this helps you continue to connect after they become customers and could be looking for more information from you and your company.
You provide this value to your customers, and they give you value in return, helping you grow your business. This is where you see success with lead nurturing. It’s the best of both worlds – growth for your leads and growth for you.
So what exactly is lead nurturing? It’s the timely, efficient, and targeted approach to connecting with your contacts.
Let’s look into each of these three aspects to understand how to connect with your contacts. The first aspect is timeliness. One problem that inbound professionals face is finding the right time to connect with leads when they’re most interested. And one problem your leads face is being contacted at the wrong time. This is where lead nurturing comes in.
Lead nurturing is delivered through marketing automation. When we say marketing automation, we’re referring to the software that exists with the goal of automating your marketing actions. Many marketing professionals have to automate repetitive tasks, such as emails, social media, and other website actions, or they want to build systems of automated workflows that help them streamline and manage their campaigns. Marketing automation technology makes these tasks easier and helps you delivers your content to your leads at the right time. With marketing automation, you can develop nurturing campaigns that deliver the right content based off the actions your leads take with your company.
Using your marketing automation software, you can trigger events to happen after your contacts have taken certain actions, such as downloading a piece of content, opening a specific page, or requesting information from you. For example, if a contact downloads a piece of content on “The Best Ways to Create Subject Lines for Email Newsletters,” you’ll then be able to send a follow-up piece of content that builds off that subject. This could be a blog post on how to write effective email copy. You’re continuing the conversation with additional content that has context in what they’re interesting in learning about. With marketing automation software in your inbound toolbox, you can take full advantage of the benefits of timeliness and help your leads get their answers faster.
Marketing automation software doesn’t just help you be timely but helps you to automate in general. That brings us to the second aspect of lead nurturing: efficiency.
HubSpot found that the odds of an inbound lead becoming qualified are 21 times greater when they’re contacted within 5 minutes vs 30 minutes. This type of speed is possible through automating tasks and reducing the time a salesperson has to spend on qualifying or warming up a lead. It’s all about efficiency.
The content and interactions a lead will experience through your lead nurturing campaign will do the heavy lifting to leave you and your teams to focus on creating helpful content, connecting with leads through sales faster, and reviewing data to continue optimizing your efforts — in other words, being human, helpful, and holistic. Your marketing automation doesn’t do marketing and lead generation for you, but it can scale your efforts and increase the value you provide to your contacts in a more efficient way. Timeliness and efficiency together bring us to the third aspect of lead nurturing: Targeting your leads in the right way. By using lead nurturing, you can tie a series of emails to a specific activity or conversion event. In other words, you can craft your emails based on the action your lead or customer takes.
This shows them you’re aware of their interests and providing them with what they might need next.
When connecting with your contacts, you want to be as human as possible. Being human is what builds trust, and trust is what helps you become successful as a business. Your lead nurturing campaigns provide contextual messages to your contacts, which is key to building that trust — it’s about being targeted and more engaging to your lead or customer. These are the three most important aspects of lead nurturing and why it’s crucial to your success with inbound marketing — it’s a timely, efficient, and targeted approach to connecting with your contacts.
As a gift, you can download this product for free! I hope this product would help grow your contacts. You can nurture your leads by engaging with them on an ongoing basis and gradually guiding them through the buyer’s journey with both helpful content and context.
Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. You should stop studying digital marketing, if, and only if you’ve been studying it for six plus months to a year or even more, you haven’t done any actual campaigns for your clients or yourself.
You gave up after your failed campaign and if you haven’t even implemented any of the things you’ve learned. Because you could be learning a lot about digital marketing. So even if you tried one campaign or two campaigns on, let’s say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven’t tested out any of the other stuff, you need to go and start doing. So step one, start by focusing on one marketing discipline.
That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization.
It doesn’t matter what it is. Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize.
The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is. Everyone says the riches in the niches, you don’t build big companies in the niches. It’s easier to take 1% of a hundred billion dollar market, than it is for you to take a hundred percent of a $1 billion market.
You can also do that for yourself, if you have a product or service that needs marketing, right.
You don’t have to do it for someone else. It could be for yourself. The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants?
What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they’re leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one.
Below, actually in the comments, tell me, what is your number one traffic source? Is it SEO? Is it paid advertising, Right? Respond, let me know. I’m always here to help.
And this data allows me to tailor the videos, so I can produce better content for you. What are the channels or the pay channels that they’re using? Try to see how they’re positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they’re targeting.
Now, if you’re not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook’s Ad Library. Facebook’s big. Everyone’s on Facebook. You’ll be able to see what they’re running, and if they have a ton of engagement on those ads. Probably is working better than the ones that don’t have tons of engagement.
It’ll give you a direction of where you should go. It doesn’t mean if you copy them, you’ll be successful. It just gives you a rule of thumb on what direction you should go on.
The next step, create a minimal, viable campaign that works on some of the foundations that you’ve discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you’re working on.
Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further. Next step, find other products, services, and clients in the same niche that don’t compete with the first campaign that you’ve created, and apply what you’ve learned. Look, learning is great. My mom was a teacher.
I always believed in learning. My mom always told me, “The moment you stop learning is the day that you’re going to have your start of your downfall.” So knowledge is priceless.
And my mom always taught me that it’s more valuable than money. But here’s the thing, if you learn so much and you keep learning, and you never implement, you won’t understand the intricacies.
There’s always so much that you’ll learn by just doing that’s not taught through reading.
What trends dominated the internet over the past year and are only gonna get hotter in 2022?
Can you guess what it is?
Now let’s count down the five biggest digital marketing trends to watch out for in 2022, starting with number five and ending with the biggest one of them all.
Number five, less SEO and more value. So in my opinion, this isn’t so much of a marketing trend as it is a marketing fact. Sorry, not sorry. Over the last couple of years, there was a lot of focus placed on the importance of SEO and webpage optimization.
Make sure you’re optimizing your website or you won’t get any attention and you won’t get any sales. Now don’t come at me SEO peeps, (chuckles) because I will be the first one to tell you that, yes, if you can optimize your website, sales pages and blog posts, for search engine traffic without sacrificing the value of your content and messaging, then that is amazing, you should absolutely be doing that. But here’s the real kicker and what smart marketers already know. SEO is not, and will never be more important than the value you deliver.
So if the content and messaging you’re delivering is valuable in and of itself, that is the number one always, always, always most important thing. And SEO and optimization are secondary. And this is even more true now than ever before, because here’s the thing, right? Those pesky algorithms we know and love to hate are getting smarter and they change all the damn time, which means it’s getting really hard to trick or hack the algorithm and search engines in your favor. So instead of racking your brain on what keyword density will land you on page one of Google, or playing a game of cat and mouse with the algorithm, focus instead on what really matters, your customers and the value they walk away with after visiting your website, right?
Google is prioritizing quality authority content above all else, so this is truly the most important SEO tip of them all and it is a marketing trend that will never go out of style.
Number four, influencer marketing and user-generated content. So influencer and content marketing have been growing steadily for years. So again, this isn’t new per se, but it’s a trend that’s continuing to grow on an astronomical scale.
According to the IPA, no, not the beer, but the Institute of Practitioners in Advertising, after the pandemic hit, the advertising industry saw about a 20% decline, whereas influencer and content marketing enjoyed a 46% increase. I mean, consider this for a second, right? Influencer marketing was only worth approximately $1.7 billion in 2017 only, (chuckles) but in 2021, influencer marketing racked in approximately $10.24 billion.
That rate of growth is insane and it is the proof you need that this stuff works, but why does it work so much better than traditional paid advertising? Well, for the simple fact that people trust people, way more than they trust advertisements run by big companies. It’s the good old fashioned word of mouth concept tailored for the 21st century of online connection.
So seeing an influencer or just any other human in general, using a real product in the real life and saying good things about it, is one of the best ways to showcase social proof for any brand or business today. So this year, listen up, take full advantage of influencer marketing and user-generated content anywhere and everywhere you can.
And don’t sweat it, your influencers don’t need to have a following of a 100K in order to be effective. Remember, that virtually any video testimonial you can get from a real life customer, works just as well. So consider asking some of your best customers or some of your clients’ best customers or previous students, for video reviews or testimonials. This is something I do a lot at the Posse and my students are happy to share their thoughts on video, or sometimes even create reels for my Instagram, like these ones here.
Another option is to invite your past customers to promote your product or service as an affiliate.
That way they feel incentivized to talk about and openly promote your products and services because they’ll get a little commission on the backend. The catch here though, is to remember that your affiliates and influencers need to be legit sources, you know, people who have actually taken your course or tried your product and loved it. People who are genuinely excited about promoting your product, will deliver the best results every single time.
Now on to trend number three on my list, LinkedIn is growing. Say what? I know, right? Maybe you already knew this, but LinkedIn has never really been one of the big guys when it comes to social media platforms, mostly because it’s geared towards a very specific market, professionals looking to connect with other professionals. But recently, LinkedIn has been seeing massive growth in it’s active users and platform engagement. Don’t believe me?
Just take a look at these stats. LinkedIn saw a 55% increase in conversations among connections in 2020. Content creation on LinkedIn increased 60% in 2020. And LinkedIn live streams increased by 437% in 2020. Even my very own LinkedIn newsletter, The Right Phrase Pays, saw amazing growth this past year, and I now have almost 75,000 subscribers.
That’s more than I have on my Instagram and Twitter combined. So with the rise of online freelancers combined with the new features LinkedIn has launched, this platform should absolutely be part of your marketing strategy in 2022.
Number two, online events and live video. Oh yeah, baby, making the list again this year, of course you knew I was gonna say this, is video.
This was actually my number one trend last year, and it makes the list again this year at number two and for damn good reason. Online events like webinars, masterclasses, and lives, are one of the most popular ways for people to connect with the brands and businesses they follow, no matter where in the world they are. Video and online events have been on the rise for years, and listen up, 2022 will be no exception. I know, I know this is probably a trend that will be hard for some of you to get behind, I mean, do we really have to put our faces on video to get ahead in this digital marketing age? Well, the data says, yes, you definitely should be showing your face in front of your audience if you wanna stay alive and thrive this year.
Video continues to be the most engaging form of online content. So in 2020, 96% of consumers increased their online video consumption.
Nine out of 10 viewers, that’s 90% of viewers, said they wanted to see more videos from brands and businesses. And it’s estimated that in 2022, the average person will spend 100 minutes per day watching video (chuckles). So copy might be queen and content might be king, but no matter which form of online marketing you’re conducting, video reigns supreme.
So now we’re moving on to the number one trend on my list. Can you guess what it is?
Number one is email, email, email. Remember that massive global server crash that happened back in October of 2021, that took down Facebook, Instagram, and WhatsApp, like for an entire day.
Yeah, for an entire day, businesses, brands, and marketers everywhere were completely disconnected from their online audiences and social followings.
Well, that server crash was a major eye-opener that many digital marketers needed. And that is this, you do not own your social audiences, which means that when a server crashes or worst case scenario, the platform just shuts down altogether, you lose all of those leads, all of those followers, all of those customers, all of those eyeballs, right? Yikes. But 2021 woke us up to the reality that email marketing is currently and always will be the single best way to market your brand or business, increase your revenue, and cash in on more conversions.
It is better than paid advertising. It is better than social media.
And it is better from organic traffic that you would get from SEO. But don’t just take my word for it.
Here are some stats to prove it. It is estimated that there are 4 billion active email users right now, and that number is projected to go up. Email marketing consistently delivers the highest ROI of all marketing channels, earning on average $42 for every dollar spent.
And if you don’t wanna do the math on that, that’s an ROI of 4200%. And according to MarketingSherpa, email is still the most preferred marketing channel that consumers want businesses to communicate with them through.
Yes, even for Millennials and Gen Zers, they prefer email to social media for brand to customer communication. And not only is email your consumer’s favorite way to communicate with you, but it should be your favorite too, because your list is yours, it belongs to you, it is an asset that you have in your business. So the number one marketing trend that you need to be paying attention to in 2022 and beyond is email marketing. You should be emailing your list on a regular and consistent basis. Now, if you wanna learn exactly how to write emails that sell, make sure to check out my email marketing program, Own The Inbox.
In it you’ll learn about the marketing psychology that gets people to open, click, and read your emails, along with my coveted Posse playbook of 12 emails that create authority, build anticipation, and turn sign-ups into sales. So that you can write an engaging, memorable, and high converting email marketing campaign in just five days. So you can find out more about that program in the description box below. And that is all I have for you today, the five marketing trends you need to watch out for in 2022.
What is the biggest myth on the internet? The idea is that blogging for your business is easy. Fact Check says, false. The truth is, running a blog as an inbound marketing tool takes as much effort as any other part of your business. In fact, the average blog post takes just under 4 hours to write, according to a recent study.
That’s a substantial investment, especially if you blog with regularity. But, for that investment, the return can be big. Businesses that blog can get 55% more web traffic than those that don’t and 67% more leads per month. No wonder 59% of B2B marketers consider blogs to be their most valuable channel.
Now, before you start writing your first blog entry, it’s a good idea to understand a bit of how blogs work to bring you in customers. Many marketers use blogs to improve the company’s search ranking on Google.
And it works. One can result in a 434% increase in indexed pages on Google and a 97% increase in indexed links. This means that potential customers are more likely to discover your business when searching online for a product or a service you offer. Blogs can also offer big benefits once the potential customer has found you. Why?
Well, 70% of people would rather learn about a company through articles than advertisements. And I’m not really sure who the 30% of people are who are like, I love seeing ads all the time. Not here to shame anyone, just saying, I don’t get it. But that fact right there is a central thesis for inbound marketing. You’re making it possible for potential customers to find you, right at the moment they’re seeking your service.
Think about it like this. Imagine you own, oh, I don’t know, a bike shop, and you want to attract new cyclists who are interested in the road biking trip. Let’s do this. So you write a blog about how to get started with road biking. Better yet, you write a series of blog posts like how much should a road bike cost?
What gear do you need for road biking, and the best places to road bike in your area.
Whoah! [CRASH] Just be sure to wear a helmet. These are all things that a potential customer is likely to look up online before they start shopping. And if they read your article, you’ve now solved the problem for them before they’ve even set foot into your store.
And solving problems is the foundation for building loyal customers. Now that you understand why a blog works, by building your SEO while solving problems for your customers, it’s time to tackle the two big questions.
What are you going to write about? And how should you write about it? I already gave you a few examples of article ideas for your imaginary bike store.
But you need to come up with fresh ideas every week to keep your blog effective. You want to approach this ideation from two directions. What sort of expertise do you offer, and what questions are customers asking about your business? Where these two intersect is where you want your blog to be.
Start by making a list of topics, and ask your team to contribute.
These don’t have to be actual blog ideas yet, just general topics that relate to your business. Pay extra attention to your sales and marketing folk, who likely have more insights into the customer’s wants and needs. Next, run a keyword analysis to find out what people are actually searching for online. There are links in the description that will walk you through every step in that process. Going back to our bike store example, you and your team might be experts in bike helmets, nutrition for cyclists, cycling shoes, and bike repairs.
Keyword research revealed that people are searching for, does cycling burns calories, best cycling helmet, best cycling shoes, knee pain. Start with articles that intersect between your expertise and customer interests. You can later build expertise in other customer interests to address those needs as well. Spend time looking at what your competitors are writing for your customers, and what’s already ranking number one in Google for your target keywords.
Looking at the competition will help you identify your starting point.
In order to rank above them in Google and win over more readers, your content needs to be 10 times better. And use HubSpot’s blog ideas generator to come up with even more article ideas, a whole year’s worth. Now you’re ready to start writing. But a blank page on your screen can be a terrifying thing, even for professional writers. To get you over that hump, HubSpot has a series of free blog templates that you can download from the link in the description.
These templates will also help you keep your writing clear and focused, and make sure formatting is optimized for online search and reading.
Keep your writing casual and conversational, like speaking to a colleague in the break room. Think friendly but professional, informative but never patronizing, and always be jargon-free. Preview your main points in the first few lines of each blog, so readers know they’ve come to the right place. Give them a takeaway to act on at the end of each article.
Now, are you ready for some real Ninja tricks? Expert bloggers insert passive CTAs as hyperlinks at the start of each article. HubSpot research has shown that these links have the highest clickthrough rates.
Despite this, blogs are getting longer. That’s because articles over 3,000 words get three times more traffic, four times more social shares, and three and a half times more backlinks.
And by the way, when writing a blog, it’s always good to use some data and research to back up your point, and always link to your sources. It’s just the right thing to do. When I was feeling especially lazy in high school I would be like, I’m pretty sure I heard this from somewhere and just write it down.
Why am I telling you this? Can I get in trouble for that?
Are they going to take away my diploma? Once your blog is written, have someone else read it for clarity and corrections. Or at least take a break, then go back and give yourself 30 minutes to edit and proofread. There are some pretty good AI-powered apps like Grammarly to help you check your writing. But they won’t catch everything.
So read carefully. Add an image or, even better, create a custom graphic if you have the resources. Then click Publish. You can post a link on your social media channels and any other online marketing outlet, like a newsletter.
But don’t spend time worrying about immediate traffic.
The best blog posts have a long tail, meaning their value unfolds over time as people discover them through organic search. It can take up to six months of consistent blogging before you see any return, and most businesses give up before then. So stick with it and you’ll gain a competitive advantage. You’ll just have to keep blogging steadily and you’ll see the results in the long run. If you’ve been blogging for a while, you should take a little break from new content to optimize older posts.
At HubSpot, 92% of leads come from blog posts that are over six months old. So there is a ton of opportunity on the table, by optimizing the past. Use blog analytics tools to identify which posts are generating traffic but not leads, so they can be optimized for those conversions. Then identify posts that are converting leads at a high rate but are low in traffic and optimize those posts for search, so they can gain more traffic.
It’s called optimizing the past, and there’s an article in the description that will walk you through how to implement this magic strategy for your blog.
By building and maintaining a high-quality blog, you’ll be creating content that will continue to bring in solid leads for your business long after you press publish. And you don’t need to be a brilliant writer, just an expert in something in your own industry. Are we human, or are we blogger?
After spending pretty much a decade in terms of content creation, in terms of sales, in terms of marketing, and doing this thing, here are some things that I noticed. While many of you may not know, for a really long time, I never wanted to be, and first of all, in front of camera, doing videos like this. All I wanted to do was, first of all, not to get visibility. All I wanted to do was remain anonymous online, make money online.
And I never thought about being in the limelight or getting more visibility, and I never even wanted to be marketing under my name Peng Joon, and if you know my story, some of you might know that for a really long time, I used to use this pen name to market my stuff online called Tony Sanders. I pretty much took Tony Robins as well as Colonel Sanders and I merged these two names together. And I never wanted to be in the limelight. However, one of the things I realized is that if I could get over the fear of being judged and criticized, ’cause you probably know that social media can be really, really brutal, that was when I discovered the next step to my business, and in this video, I’m going to show you exactly three simple way to get more visibility for your business as well as for yourself if you choose to.
Number one is consistency.
Consistency of putting content out there. I mean if you think about all of the different results that you have today, for yourself, for your business, that’s something that you’re proud of. Think of three reasons why you have that result today. Do you think you have that result today because you spent one weekend on some crash course being all in? Or is it because you have that result today by being consistent over time?
You see, whether it is getting more leads in social media, whether it’s building a following on Facebook or YouTube or Instagram, whether it’s being good in front of a camera, in front of a large crowd, whatever skill set that you want to master right now including getting more visibility comes down to consistency.
But here’s the problem. The problem is these are one of the most common things people say. They say, but I don’t have that audience yet, so I don’t see the reason or the payoff of actually doing that thing, which is posting that video, putting up that piece of content on Instagram, going on Facebook, because people are waiting to get that result first, and the audience first, and the following first, before they create good content. Now here’s the thing, this is not a chicken and egg thing, by the way.
That’s kinda like thinking how a superstar is saying, before I get my first music track up, let me get the millions of fans first, and then I’ll put my first song up. Does any of that make sense? That doesn’t make sense, right? You start even though when you have zero followers.
Now think about that for a second.
Every single Facebook page, every single YouTube channel, all started with literally zero. Like zero followers. That’s how I started off. Consistency is key to getting more visibility. And that brings us to number two.
To get more visibility, number two is about polarity. That’s right. Polarity is one of the most powerful things when it comes to securing attention. Today’s world, the people that gets paid the most will not necessarily, unfortunately, be the best at what they do.
The people who get paid most today in the online world are the ones who have the most attention.
Now think about that in terms of every single industry. Right, whether it was the Connor McGregor fight, how much did he get paid? Is he the best in that business? I don’t know, but definitely he was somebody who knows how to secure attention. How did he secure attention?
Polarity. Polarity is one of the most powerful things in marketing and the reason is because normal equals boring. Every single market, you need to understand what is the normal message that every market is talking about where the audience is constantly jaded by the message and you wanna start thinking about adding polarity into your marketing. Now when I say polarity, I’m not talking about going out there and offending people for the sake of offending people. But I’m talking about understanding that polarity is what causes people to engage, share, like, and comment.
Which is what all social media platforms care about. So think about how can you add polarity into your content? Think about what is normal. So for example, exercise. What is a normal, mutual safe message?
A normal, mutual, safe message would be like, how to lose more weight.
Normal, normal equals boring. However, what if the title and the border and the thumbnail actually says the real reasons why you’re fat. Now guess what? That is going to offend some people.
But I want you to understand this, love me or hate me, there’s no money in between. The reason why market is fail is because they want to play it safe, so they come up with some normal mutual message that hopefully doesn’t offend anybody. But they don’t realize that because of that, they end up getting nobody.
So polarity equals money. If you can start thinking about, same thing, whether it is money, and guess what, the more we talk about money, 100%, you’ll have people hating on you.
But hey, guess what? Polarity equals attention. And that brings us to number three. Number three is all about documenting what it is you are currently doing. Now most of the time when people start off, they say, but I’m not an expert, who’s going to listen to me if they don’t know who I am?
But who am I to publish videos, to create my book, but who am I to be doing all these things so that people listen to me. So here’s the thing. People don’t buy from you because they know who you are. People buy from you because you created the right message or the right offer at the right time that was positioned in front of them. That’s why they buy or invest in your product, in your solution.
So number three is about documenting what it is that you’re doing right now so that you can use it as an asset later on in your campaigns.
Now what does that mean? So right now you could be a coach, a consultant, where you are trading your time for money, which is cool, by the way. However, if you’re just trading time for money which is what 99% of the world’s doing, then there will always be a ceiling and a cap to how much you earn. However if you are documenting it, if you are documenting your training sessions, your coaching sessions, your consulting sessions, yes, you’re still trading time for money, but it ends up being a digital asset, and that is why in pretty much every single seminar, workshop, bootcamp, that I might do, yes, I’m still trading time for money, however I’m always thinking much bigger than that.
It’s like, how can I turn that into part of a course? How can I turn that into part of a traffic source inside social media? How can I turn that into a bonus? Same thing for my consulting clients. I’m always thinking how can I take those sessions and how can I turn that into a digital asset whether it’s a YouTube video like this one, whether it goes onto Facebook, how can I document it so that it becomes an asset that will work for me forever, and that is what I want you to start thinking about.
What are you currently doing in your life, where you’re just giving your time away, you’re just trading time for money, and how can you turn that into an asset that works for you? Whether you are a chiropractor right now, does the rest of the world know what it is that you do and the result that you generate? Are you showing them literally behind the scenes how you are cracking somebody’s back? What if they could see that through Facebook live or Facebook videos where you’re actually showing them behind the scenes what you do, and this is what you look at in order to prescribe that solution.
So wherever you are right now, you’re totally new, one of the things you have to be doing right now is at least document what it is that you do.
All of the different speeches, guess what? Some of my best selling books today? You know how the books came about? I’m not particularly good at writing. Perhaps I can give a keynote speech somewhere.
I took that speech, pass it on to a professional writer who turned that speech into a book.
So that speech that I did once, that traded time for money, became a book, and that book became an asset that worked for me forever. Same thing, how can you start thinking about documenting what you do so that it becomes an asset for you forever? Hey, I hope you got some great ideas from this video, and if you like this one, as always, click on the subscribe button, did you hear, let me know in the comments, what are the different things that you are committed to doing right now now that you have watched this video. I’d love to hear your thoughts.
It’s easy to get overwhelmed. We start talking with digital marketing, with so many different tools, tactics and strategies and new social media channels coming on almost every week. It’s hard to know where to even start – and that’s when today is over so we’re gonna cover three fundamental digital marketing basics. You so can build profitable and high converting digital marketing campaigns.
Let’s take the different marketing tactics, tools, tips and strategies and break them down into bite size actual clips that you can use to immediately. Take your business to the next level. Digital marketing is often made to sound overly confusing, but it doesn’t need to be. The simple truth is that digital marketing is just wait for it marketing, but done digitally deep.
I know, but while there are a lot of similarities between traditional and digital marketing, there are also some key differences. That can mean the difference between winning campaign. That makes you money and a losing campaign gets you nowhere Step. One isn’t all that different between traditional and digital marketing. Before you do anything, you first need to identify and clearly define your target market and who it is that you’re trying to reach.
This is crucial because your target market will dictate how you advertise, where you advertise and what you advertised as an example. You’re gonna want to use a very different message to market to a 63 year old grandmother who likes gardening and lives in Oregon, and you are to a 22 year old male is a recent college Grad likes CrossFit and lives in Florida. To these markets are likely to respond to completely different images messages and they likely hang out in different places online. Clearly, defining them first allows you to target them better. He sees you time and money by not marketing to people who are unlikely to care about what you’re offering when you buy defied your target market and find who they are what they like and where they hang out Online.
It’s time to move to step 2, which is to create content that looks native to the platform. It’s on YouTube content is really just fancy talk for saying, content that looks like it belongs there. This means taking a look at how others are using whatever platform you want to be using and then leverage and create content that feels like it fits their now.
There’s an important note here: whatever content, you create, whether it’s an advertisement and article opposed or an image, you want to walk a fine line between sitting in and standing out. This way to describe this is that you want your content to stand out, but for the right reasons, not because it looks like it doesn’t belong there. A few examples of media content that fits in with standing out would be taking great, unique product or brand pictures for Instagram writing compelling and thought-provoking articles on LinkedIn keeping your Facebook as friendly social and human, in keeping your tweets on Twitter short and engaging and at All times be sure to deliver a clear and consistent brand message to your results get compounded over time.
One of my favorite things about digital marketing is the ability to track how your campaign is performing, unlike with traditional marketing, we’re not really sure how many people saw your message or if they did anything about it with digital marketing.
You can measure everything. In fact, there’s almost too much information, so I can be easy to get overloaded and overwhelmed, which is why almost always suggest simplifying it as much as possible, which usually allow
s us to narrow it down to one key metric to watch a measure. So if your goal is to get people to see your message, the measurement recalled impressions, which is how many times you had shown and if your goal is to get more clicks to your website, landing page or shopping, cart and watching measure and measure called Qwikster website. And if your main goal is to have people take a certain action online, then watch whatever metric best the lines with that, whether it’s conversions calls clicks or key pageviews.
The best way to start is to just pick one and then measure how things are performing. You can find ways to tweak an improvement over time.
Digital Marketing is booming and you can make a killing as a professional as a marketer. But if you’re trying to learn marketing by just Googling stuff, things are going to be very confusing. You’ll get conflicting advice from different websites and you’re just going to be like, “Oh my God, I’m going to give up.” So today I’m going to break down the best free resources for you to learn marketing so you can hit the ground running and jumpstart your marketing career.
The first place that you can learn online marketing is Google’s Online Marketing Challenge. This is a course that’s probably one of the most comprehensive out there for beginners.
Not only does it give students a real world experience into marketing, but it also offers a global academic panel which is essentially modules that cover various aspects of digital marketing that are taught by top academic panelists. Students then get to work with nonprofit companies to build online advertising campaigns.
They’re given a budget of $10,000. Students compete to show off their best advertising skills, which isn’t expected to be much as this is for beginners. However, it’s important to note that this option does have a competitive angle. It isn’t just courses, it’s actually applying what you’ve learned. The next one is Social Media 101 course by Constant Contact.
This course essentially teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat and even YouTube. This course gives a lot of practical value to students by giving them examples of lessons as well as offering how-to guides and glossaries. The best part, the tool is completely free. The next one for you, HubSpot Academy. HubSpot Academy offers digital marking courses in nearly every subject, even allows you to get a certification when you’re finished with the course.
That’ll look great on your resume. From advertising to growth marketing all the way to website design, HubSpot offers a plethora of different design courses for digital marketing beginners. They offer many different forms of teaching including guides, webinars and even provide different marketing templates, like social media editorial calendar templates. The next one for you, Google Skillshop. It’s Google’s official platform where you can learn how to do marketing using Google’s products like Google Ads, Waze, Google Analytics and Google My Business.
You can essentially learn how to run paid ads on Google’s platforms like search, display, network, their mobile ads, while you’re learning how to do marketing for local businesses and measure the results within Google Analytics.
A good example of this is you can learn how to run ads within Gmail. Right, Gmail has a ton of users but very few people in marketing run ads on Gmail versus running it on Google search. It also has training ranging from introductory to advanced courses, so it can be helpful whether you’re just starting out, or you already have some experience. You can even get a certification from Google itself.
I’ve seen quite a few companies love this and find value in it, and again, it helps with your resume. The next one, SEMrush Academy. A lot of people use SEMrush as a SEM content marketing tool but many of them don’t know that it goes above and beyond the basics.
There’s tons of other features in there like they’ll even tell you traffic that a website has, demographic information and the list keeps going on and on. Their training offers both basic and advanced concepts so it works for both beginners and pros, they can all benefit from this.
It’s just not about SEMrush, they don’t just constantly promote their tool, it includes things like technical SEO, link building, queue research and content marketing. It’s free and they offer certification as well. The next course for you, Facebook Blueprint. This is Facebook’s official training that’ll walk you through some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram business account.
Much like some of the other sources I’ve shared, this platform is great for beginners and advanced marketers where they can learn a lot because Facebook really goes into the nuances of how to use their platform. It also offers a certification, which again, is great if you’re looking for a job for any other ad agency or any marketing position within a corporation.
Copyblogger also offers a course, it’s called Internet Marketing for Smart People. Copyblogger has been around for a lot of years, they have a lot of high quality content on blogging and content marketing. It includes cool things like direct response copywriting and coming up with offers that you can sell to your audience.
It will basically give you a framework to start an online business from scratch, covering a lot of the marketing techniques that weren’t necessarily covered in any of the other courses I talked about. So it’s definitely worth checking out. In conclusion, my honest opinion is, there’s a lot of courses that are worth it, but the ones I mentioned are some of my favorites that you don’t need a spend a dollar on. They’re effective, they’re great, they offer a lot of benefits and they’ll help you throughout your journey in digital marketing, especially if you’re looking for a job.
It’s easy to get overwhelmed. We start talking with digital marketing, with so many different tools, tactics and strategies and new social media channels coming on almost every week. It’s hard to know where to even start – and that’s when today is over so we’re gonna cover three fundamental digital marketing basics. You so can build profitable and high converting digital marketing campaigns.
Digital marketing is often made to sound overly confusing, but it doesn’t need to be. The simple truth is that digital marketing is just wait for it marketing, but done digitally deep. I know, but while there are a lot of similarities between traditional and digital marketing, there are also some key differences. That can mean the difference between winning campaign. That makes you money and a losing campaign gets you nowhere Step. One isn’t all that different between traditional and digital marketing. Before you do anything, you first need to identify and clearly define your target market and who it is that you’re trying to reach.
This is crucial because your target market will dictate how you advertise, where you advertise and what you advertised as an example. You’re gonna want to use a very different message to market to a 63 year old grandmother who likes gardening and lives in Oregon, and you are to a 22 year old male is a recent college. Grad likes CrossFit and lives in Florida. Wil to these markets are likely to respond to completely different images messages and they likely hang out in different places online. Clearly, defining them first allows you to target them better. He sees you time and money by not marketing to people who are unlikely to care about what you’re offering when you buy defied your target market and find who they are what they like and where they hang out Online.
It’s time to move to step 2, which is to create content that looks native to the platform. It’s on YouTube content is really just fancy talk for saying, content that looks like it belongs there. This means taking a look at how others are using whatever platform you want to be using and then leverage and create content that feels like it fits their now. There’s an important note here: whatever content, you create, whether it’s an advertisement and article opposed or an image, you want to walk a fine line between sitting in and standing out.
This way to describe this is that you want your content to stand out, but for the right reasons, not because it looks like it doesn’t belong there. A few examples of media content that fits in with standing out would be taking great, unique product or brand pictures for Instagram writing compelling and thought-provoking articles on LinkedIn keeping your Facebook as friendly social and human, in keeping your tweets on Twitter short and engaging and at All times be sure to deliver a clear and consistent brand message to your results get compounded over time.
One of my favorite things about digital marketing is the ability to track how your campaign is performing, unlike with traditional marketing, we’re not really sure how many people saw your message or if they did anything about it with digital marketing. You can measure everything. In fact, there’s almost too much information, so I can be easy to get overloaded and overwhelmed, which is why almost always suggest simplifying it as much as possible, which usually allows us to narrow it down to one key metric to watch a measure.
So if your goal is to get people to see your message, the measurement recalled impressions, which is how many times you had shown and if your goal is to get more clicks to your website, landing page or shopping, cart and watching measure and measure called Qwikster website. And if your main goal is to have people take a certain action online, then watch whatever metric best the lines with that, whether it’s conversions calls clicks or key pageviews. The best way to start is to just pick one and then measure how things are performing.