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Strategies That Work In Digital Marketing | Tutorial For Beginners

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SEO, social media marketing, email marketing, PPC advertising. Where do you start and how do you use these to get more traffic to your website? If you’re a beginner to digital marketing and you want to cut through the noise, then keep watching because I’m going to show you how all of these work based on a decade of experience rather than just theory.

Today, I’m going to share 7 digital marketing strategies that I have personally used and gotten results with. And if there’s only one thing that you take away from this video, it’s to not try all of these at once. Instead, pick one of these strategies, experiment and master the channel before moving on to the next. Let’s get to it. So before we dig into these strategies, you need to make sure that you’re adopting today’s mindset of the consumer.

Today, we live in a “content first” world. People are looking for information before they buy. So you need to really put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people rather than trying to cold sell them. When you help people solve problems through free and valuable content that is relevant to your business, you reach larger audiences and build trust.

The best part is that you get the opportunity to show people how your products and services can help them solve their problems and fulfill their desires and needs. Alright, so the first internet marketing strategy is blogging with SEO in mind. Now, blogging isn’t writing about what you did today or even something more noble like an epiphany you had. That’s a diary. But don’t get me wrong.

This kind of content can work well if you have an existing and loyal audience.

But for most of us that just want to get more traffic, leads, and sales we need to intentionally target problems that your target audience wants to solve. In the world of blogging, this whole process can be summed up as a technique called keyword research. Let me show you two clear-cut examples on how keyword research works. In the first example, let’s say you sell physical products like computer parts and accessories.

What do you think future customers might be searching for in Google? Probably questions like: Why is my computer so slow? How to build a computer? How to speed up a computer? These are all very real problems and people are looking for solutions.

In fact, Ahrefs’ Keywords Explorer tells us that these exact search queries get tens of thousands of searches each month. Now, the best part about these specific queries is that you can help people solve their problems, while integrating products from your store in the content.

“Why is my computer so slow” could come down to a hard drive, CPU, or ram problem. So help your readers diagnose the problem and offer product solutions within your post. “How to build a computer” would be a super easy plug for any computer components.

They’re already showing intent to build, so it’s unlikely that they’ve already purchased parts and peripherals. Alright, second example. Let’s say you’re a real estate agent and you’re compensated when someone buys, sells, or rents a property. Now, the thing that most agents do is boast about how many homes they’ve sold or how they won an award that you nor I have never heard of.

My point is that the average buyer or seller doesn’t care.

And to prove my point, no one is searching for things like: which realtor won the most awards in New York? But again, potential customers are looking for solutions to their problems. Problems like: How to invest in real estate? How to buy a house? What credit score is needed to buy a house?

And again, these all have the potential to attract a massive audience. By ranking in Google for something like “how to invest in real estate,” you’re now attracting potential buyers with deep pockets and they likely have intent to buy.

Content on “how to buy a house” would likely require the work of an agent at some point, which could be you. “What credit score is needed to buy a house” is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank, you’ll be getting free, consistent and passive traffic from Google.

If you’re new to SEO, I highly recommend watching our SEO for beginners video, which will give you a nice overview of what SEO is, how it works, and how you can get it to work for you. I’ll also link up some additional resources on doing keyword research that grows traffic and revenue, as well as a video on how to write a blog post with SEO in mind. For now, let’s move on to the second strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in existence. To top that off, video carousels nearly doubled in 2017 in Google’s search results.

Video isn’t just the future.

It’s the present. And the same principle of helping potential customers works for video too. When people go to video search engines like YouTube, they’re looking to find answers to their questions. For example, if you bought a so-called “new” iPhone X on eBay, you might search for “iPhone X unboxing” and see if all of the contents are in the box.

And according to Ahrefs’ Keywords Explorer, 108,000 searches are happening each month globally on YouTube alone for this keyword.

In fact, this video that you’re watching right now was chosen because I can see that people are specifically looking for digital marketing tutorials for beginners. To come up with topic ideas that people are searching for in your niche, head over to Ahrefs’ Keyword Explorer, switch the search engine to YouTube and search for a broad keyword in your niche. Let’s use “makeup” as an example. Now, “makeup” as a standalone keyword isn’t a problem.

So let’s go to the Questions report, where you can see popular questions people are searching for on your topic. And right away, you’ll see great topic ideas like “how to clean makeup brushes” and how to cover acne with makeup.

Now, when you’re creating these videos, try and keep the fluff out and pack in as much necessary value as possible. Doing this has helped us grow our YouTube views to over 150,000 views per month and best of all, since all of our videos show how our SEO tools can help, it’s led to thousands of new paying leads and customers, specifically mentioning that they found us through YouTube. Most of our video growth was done through YouTube SEO, so I’ll leave links to a tutorial to help you rank your videos and get more views.

Next up is social media marketing. Rather than covering every social media network, I want to pass on a couple of important tips that will help you grow your social channels.

The first is to focus on just one social media channel when you’re just starting out. It takes time to build a following. But numbers aren’t everything.

What you want is a loyal following. When you dip your toes into every possible social media network out there, your attention gets divided and the results get diluted. So which social media marketing channel do you choose? That leads us into the second tip, which is to go where your target audience is and cater to the platform. If you have to choose just one social network, it’s not about choosing the one with the most active users.

It’s all about understanding the audience that’s there and if you can serve the reason for them being there. You really need to think about why someone is logging into the specific social media network. For example, people usually go to YouTube to learn how to do something, or to be entertained. But Facebook is different. Think about it.

Have you ever logged onto Facebook, hoping that you would see an unboxing tutorial? Or better yet, have you ever opened your Facebook app hoping you would find a limited time offer that’s 97% off, only for the next 37 minutes? Probably not.

People don’t check Facebook with credit card in hand. People like and share things that are helpful, interesting, shocking or funny.

So if you are going to try and bring people into your world, present your message as a story, video, or something else that will likely stand out from the endless feed of vacation vanity shots. Pinterest on the other hand is primarily a social search engine where people can control what they want to search for. The primary intent of users on this platform is to get inspired, learn things, and plan to do things. So create content that caters to their intent for being there. So if this is your audience, take advantage of a less competitive landscape from both an ads and organic perspective.

Speaking of ads, that’s the next digital marketing strategy on the list for today. When it comes to paid advertising, please do not throw your money blind into an ad network because you read that it was good.

What works for one person won’t necessarily work for the next person. Instead, think about the ABCs of paid advertising. A is for audience, B is for budget and C is for commerciality.

We’ve already covered the audience part. You want to engage on social networks where your target audience hangs out. Budget is the next one. Bloomberg reported that Google and Facebook own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions.

The more advertisers there are, the more expensive it gets for you and I. So let’s say you’re in the ultra competitive industry of conference calling.

If we search for that keyword in Keywords Explorer with Google set as the search engine, you’ll see that the cost per click from Google Ads is $20! If you have an ad budget of let’s say $1,000 per month, then you’d only be able to get 50 clicks before your budget was depleted. Instead, you can do two things: The first option is to look for keywords that have a lower cost per click.

Just go to the Phrase match report to see all keywords in our keyword database that contain your target keyword. Next, set a filter to only show keywords that have a maximum cost per click of something lower like $5. From here, you can filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.

This one for a “conference call app” might be a good one since it’s a quarter of the price. Another benefit is that the reason behind the searcher’s query is more clear.

Someone searching for this is clearly looking for an app that does conference calls, whereas someone searching for just “conference call” could be looking for many different things. The second thing you can do is experiment with less popular ad platforms where your target audience might be. Finally is commerciality. Now, all major ad platforms are able to bring ROI for their advertisers. Otherwise, they wouldn’t exist.

But you have to find a way to bridge the gap between the intent of the platform and how you monetize your products. And the solution is going to be content. For example, let’s say you sell boutique furniture and think that Pinterest will be a good platform to run some ads. In my opinion, it wouldn’t be a good idea to advertise a bunch of links to high-end furniture like couches and dining tables. Instead, blog posts could work really well here since people log on to Pinterest mainly to get inspired, and learn new things.

Here’s what that bridge might look like. Pinterest ads would be the discovery tool. You pay them money and they’ll show your pin. The bridge would then be a helpful blog post on let’s say, “11 Interior Design Tips For Your Living Room That Won’t Break the Bank.” And within that content, you could showcase your products where it supports the tip you’re speaking of.

Nail the ABCs of paid ads, and increase your chances of actually converting your hard earned dollars into ROI. Next up is one of my favorites and that’s podcasts. Now, there are two ways to look at podcasts. First is to create your own and the second is to be interviewed on someone else’s podcast.

Creating your own podcast can be great for brand and building an audience.

But if you’re just starting out, it can take quite a bit of time to get any sort of traction. Getting interviewed on podcasts is a different story. Podcasters are always looking for interesting people to interview. Even if you don’t have a ton of experience in the online world, your offline experiences and expertise could be a great way to land yourself a position on a popular podcast. Now, if you don’t know which podcasts you should approach, an easy way to find opportunities is to look at your favorite podcasts and find someone in your industry that has been interviewed.

Looking at the podcast page for Entrepreneur on Fire, you’ll see this episode with Jim Kwik.

Now, if we click through to the interview, you’ll notice two things. The first is that the guest’s name is in the title. This is very common for podcast interviews. Second is the link on the page.

The host will almost always link to the guest’s home page in the show notes. Knowing this, we can use a tool like Ahrefs’ Site Explorer to find all podcasts they’ve been interviewed on. So I’ll enter in jimkwik.com and I’ll also set the search mode to a URL search so we can find pages that are linking specifically to the homepage. Once the overview page loads, go to the backlinks report, which will show you all of the pages that are linking to this URL.

Finally, let’s use the Include search and type in Jim Kwik. And to keep our results super relevant, I’m going to set the filter to search for his name only in the titles of the referring pages. And we now have around 120 podcasts we can pitch to get interviewed. So filter through relevant podcasts, and pitch the host as to why they should interview you and the value you can give to their audience.

Next on the list is email marketing.

If you’ve ever looked into email marketing, then you’ve probably heard people claiming that “email is king.” But I promise you that once you get into it, you’ll quickly discover that it’s not as turnkey as online gurus make it sound. And don’t get me wrong. Email marketing is great. But first, you need traffic to get email subscribers.

It also requires opt-in forms to turn a visitor into a subscriber. In my opinion, email is a great long play to build connection with your audience and and even sell high ticket items.

So my tip for you on email marketing is quite simple: First, focus on building your email list from day one. It’s important and you might as well collect emails from interested people from the start, even if it’s not a substantial list. But be realistic with your goals and as you build your audience, put more time into your email list and see how it can serve your business.

The final strategy is to use forums and community boards. Community forums like Quora, Reddit, and Facebook are great promotion channels. But before you go off and start posting links to your product pages, there are a few things you need to understand. And these are all based around the unspoken rules of spam. First: don’t promote your products or services pages within these groups.

The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these networks as a place to share your expertise, build relationships and help others. Second: use links to your content sparingly.

If you’re constantly posting links to your blog and have justified in your head that that this is non-promotional, then you’re most likely wrong.

Links can be more appropriate based on the network you’re posting on. For example, Quora generally has longer answers, and linking to your content where it supports your point is a good idea. Facebook groups on the other hand are a different story. Let’s say you’re a real estate agent and you join a “first time homebuyers” group on Facebook. If someone asks a question like: “I’m looking to buy my first home and was wondering if I can even get a mortgage?

” Now, if every agent on that group posts links to their website, can you see how spammy that could get? Instead, it would make sense to post a link to someone else’s affordability calculators or offer introductions to b-lenders.

The point is that helping first will go a lot farther than self-promotional content that can taint your reputation. Now, I’d love to hear from you. Which digital marketing strategy do you think is most effective in online marketing?

How to Start a Blog & Make Money Online

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There are many free blogs that you can choose from. One of the most popular ones is blogger.com.

We will create an account for a free blog, enter an existing e-mail address, a password, and a display name. This is the name that your visitors will see associated with every post you make then click on continue. Choose a title and specify a url for your new blog. Your new internet address depends on availability. Press on the verify ability link.

If the address is not taken yet, go to the next window. Now choose a template for your blog. Your blog is now created and ready to be used. Click on the start blogging link. Create a new post.

Then preview your blog. Now we will modify the blog’s layout to include advertising to make money. Select the layout tab. Here we can arrange an ad and new page elements to your blog. As you can see the blog’s page is divided into sections.

On the right side of the page, we will add a new gadget for including advertising.

Click on the link and scroll down to find the adsense option. You can link up an existing adsense account to your blog or you can sign up for a new account if you don’t have one. In this screen, we will create a new adsense account. We will use the same e-mail address that we specified when creating our blog.

Select the appropriate language for your blog and press the button. The new window asks you to go to your e-mail account and click on the link provided in your e-mail for a confirmation message. Press continue, then select an appearance for the ads in your page. Select the size and choose a color combination that matches your blog’s template. Finally, click on save.

Your new adsense gadget is now included in your blog. If you click on the new blog link you will see the new advertising zone in your blog.

Before starting to make money you need to complete the registration process specified in the sent e-mail. You will be asked for your personal information so that google is able to send your payment by checks. Once you complete the process it could take a couple of days for Google to review and approve your application.

In my case it took about two hours to receive confirmation. After you receive confirmation you will make money from ads that appear on your blog.

Now all you have to do is create content that users will find useful, adsense automatically chooses which ads to show based on your blog’s content. You earn money when visitors view or click on these ads. I’m Luis Estrada and I have just shown you how to make money with your websites.

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A Step-by-Step Guide to Get Started With Affiliate Marketing

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Affiliate Marketing is one of the best ways to make money online. Instead of creating your own product, dealing with your own customers, you can sell other people’s products and services and make money.

But how do you get started? How can you start seeing results fast? 

Before we get started, make sure you subscribe to this channel and if you’re on YouTube, click the alert notification. That way when we release more videos like this, you’ll get notified. Step 1, define your traffic source, what are you good at, in other words? Are you good at SEO? Are you good at paid ads?

Are you better at JVs, which is joint ventures if you’re not familiar with, in other words that’s another form of partnerships.

What version of marketing are you good at? Because based on that, that’s going to vary how you do affiliate marketing. For example, if you do SEO you got to pick one niche. If you do joint ventures and partnerships, again you got to do one niche and focus all your energy there.

If you do paid ads, you can do any niche out there as long as the payouts are high enough because you got to buy that traffic. Once you figure that out, that’ll help you with Step 2. The second step, defining your target audience. What is the niche you want to work in? Now, most people are like, “I want to be in the niche that pays me the most money.

” You don’t do well as affiliate marketer in that. Why? Because after awhile you give up, you hate what you’re doing, you’re just like “I don’t want to spend a ton of time and energy doing this.” You want to focus your efforts on what you love because what you love is what you’re going to create better content on, better marketing campaigns, better ad traffic, you’ll get more creative.

You’ll be the expert.

You’ll also notice that you make a huge increase in revenue when you do something you know versus something you have to learn from scratch because when you don’t know industry, you don’t understand a niche, you’re going to make a lot of mistakes, waste a lot of time and lose money compared to focusing on something that you know. Now that you’ve done that, the next step for you is to find products that are a good fit for your audience. Now, most people do this by just googling. That’s a really inefficient way. There’s actually already affiliate sites out there that showcase products.

And the products they showcase are the ones that tend to be the best performers not only for the publisher, but also the advertiser. So, by looking at these affiliate sites, you’ll know what tends to work because their top offers tend to be the ones that make the most money.

Now, some of these sites are JVZoo, CJ Affiliate, OfferVault, Click2Sell, CommissionSoup, ShareASale and FlexOffers. Checking out those sites will give you a good understanding of what works and what doesn’t work in your space. I would recommend going after the products that are popular on these sites cause that means affiliates are making a lot of money.

If you pick the products that aren’t that popular on those sites, that usually means affiliates aren’t willing to promote them because they don’t generate them enough income. Next up, you need to build your funnel. So, let’s say you have SEO going, right, and you have this traffic. Starts with content, then you want to collect to email and you can collect to email through Hello Bar or any tool out there. You want to create a lead magnet.

You can’t just use these tools. You’ve got to actually have a offer.

So, email in exchange for a ebook. Then, once you have their email, drive them to a webinar. That webinar allows you to sell that product or service to those people.

You can also, for all the people who don’t convert in the webinar, follow up through an email sequence and sell them through text-based. Combining a webinar through text-based sequences, you should start getting sales from your SEO traffic. Now let’s say you’re leveraging paid ads, it’s hard to convert through a straight sell so what you want to do is first create a landing page that educates and really provides a ton of value. But that landing page, not only providing value, you’re talking about the product in there and then you’re driving people to that product page where they can buy.

Ideally, you should have some testimonials and case studies within that educational piece of content.

If you don’t, you’ll find that you won’t generate as many sales. Now, you could also do another thing in which, for all the people that don’t convert and are about to exit, collect their email, again you can use tools like Hello Bar, have a lead magnet, offer a free ebook or anything like that, drive them in through a webinar sequence and also you can follow-up with them through email again and convert them on products and services.

That way, the paid traffic that’s leaving and not converting right then and there, you can still get them to convert over the next two or three weeks. Now, if you’re monetizing through JVs and partnerships, the best way to convert is to cohost a webinar. Get other people who are influencers in your space along with you being on a webinar, selling a product or a service converts extremely well.

It’s the easiest way through JVs and partnerships is to just focus almost all your effort on the webinars. Now the last step I have for you is increase the lifetime value. Most affiliates, they drive conversions, they collect their money and they’re like, “Woo-hoo, that’s it.” Well, you already have that list. Why aren’t you continually selling to those people campaign after campaign?

Why aren’t you continually adding value to them and not always selling? So then that way when you have the next product to sell they’re more likely to buy cause you’ve helped them out.

If you just sell to them every single week, eventually they’re going to drop off your list. But if you help them out majority of the time and then sell to them one-tenth of the time, they’re much more likely to convert. And the other thing that I would recommend is add upsells and downsells.

Once they buy one product, upon checkout, why can’t there be upsells and downsells? It’s an easy way to generate more revenue. If the website that you’re pushing doesn’t have upsells and downsells, force them to have it or let them buy from your website that product or service that other people are fulfilling and then add in your own upsells and downsells. It’s a great way for you to make more money.

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Must Know These Highest Paying Digital Marketing Skills in 2021

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All right, so today we are going to talk about the highest paying digital marketing skills in 2020 and beyond. At least a six figure job that is considered highest paying or a high paying job, and unless you live in San Francisco, then a hundred thousand dollars you are considered low income, unfortunately, so highest paying job when it comes to digital marketing, the number one thing that is always in demand is someone that is not only just a good marketer, but a good manager as well.

Every time I talked to the CEO out there, they’re always asking hey Eric, I’m looking for a VP of demand generation, a VP of marketing, a VP of – it’s always a VP of marketing in some way, shape or form. And these VP of marketing’s, they’ll get paid, you know, 100,000, $150,000 plus, sometimes even up to $500,000 plus, depending on the company that you’re working for. If you can somehow marry your marketing skills with management skills, that’s where you truly create leverage because you know how to manage people.

That’s worth a lot, the fact that you’re actually good at your job and you can manage people, that’s, that’s icing on the cake right there. So if you can manage to do that, that’d be great. I recommend reading a book called the high output management. That’s by the late Andy Grove who ran Intel and, becoming a good marketer just listen to marketing school or you can just look at this channel and then you’ll continue to get stronger at that. The second thing I would say is paid media.

So one of the biggest, the second biggest thing that people are looking for is always paid media managers. These are people that are managing the Facebook ad accounts or to Google Ad accounts to Amazon ad accounts, Pinterest ad accounts, all these different ad accounts. They know how to be dynamic with those accounts. And these people are always in demand. And these can pay anywhere from, you know, we’re talking on a low end maybe if you’re starting out, it could be $35,000 a year up to, you know, over $100,000 per year, depending on, depending on your experience.

Now, if you want to be really good, I would say another high paying digital marketing job is an affiliate marketer. Affiliate marketers can be good at paid media, but they know how to maybe leverage other people’s email lists and be creative with the, you know, their media buys out there because they know that they’re getting paid on performance. So you know, their vested interest is to find a campaign that performs really well. And just do, you know, double down, triple down, quadruple down on it. So Affiliate marketers are you know, something, not a lot of people talk about them because I feel like marketing is kind of a dirty word, but if you leverage it in the right context for the right company.

You’re going to be able to go really far with it.

The fourth thing I’ll say is copywriting. So check out the book, the boron letters, or check out the book breakthrough advertising. But the best copywriters in the world, they can make over six figures for one sales letter because one sales letter can generate a ton of revenue for a company. Even if you don’t become a really good copywriter and you just read these two books, you get a little better at it.

It’s going to take you a long way. It’s going to teach you how to write good headlines and teach you how to get people to take an action from your ad, and that’s going to be high value because you’re going to decrease your ad costs. And you’re going to be able to perform better when it comes to to sales. Now the other thing I’ll say is when you think about the role that’s going to continue to get bigger is data science, because people talk about machine learning, AI, they’re talking about all these different, kind of new technologies coming out.

When you think about technology, data and technology go hand in hand.

 

So. You know, the best companies are going to have data scientists crunching the numbers and crunching the numbers to draw really good insights out, and then be able to make those, make business decisions that are going to drive we’re talking massive kind of revenue differences for the business in the longterm. So I recommend checking a company out called data camp. There’s a lot of free data science courses out there online that you can just Google as well. But data scientists, I mean, that role I don’t see going away for a while.

A long time maybe ever. And I think it’s going to become more and more in demand. Just like engineers were in high demand and still are in very high demand.

Back when, you know, the internet started becoming a thing and back in maybe an Intel days too, but data scientists, I think that’s going to become bigger and bigger. I remember when I worked with data scientists, the insights that that person drew out, man, they were killer and he gave me so much confidence to move forward with my campaigns.

And it made a world of difference for us and helped us be really, really profitable. So final thing I’ll say is SEO. Microsoft actually listed SEO as the number one job in demand or the most useful job, I think over the next five to 10 years or so, which I find fascinating cause my background started in SEO as well because the best entrepreneurs I know are actually good at SEO.

They understand SEO, they understand business, they understand culture, don’t understand recruiting. Sure.

They understand the other like paid media and all that too. But you layer it on with the SEO, you’re playing a completely different game than everyone else. Sure. You know, there’s real estate moguls out there. They understand, you know, they have the relationships, they understand where, you know, where they should be buying a property, what type of property they should be buying and all that.

that’s a lot more competitive. I didn’t want to play there, but if you understand SEO well on the strength of a website, you can. Basically say, I’m going to go buy all these websites, I’m going to combine them together, and then I’m going to make, I’m going to make this giant website that gets a ton of traffic and I know how to grow the traffic too that is a very, very strong skill.

So you, I mean, that’s a skill where you can make really good money doing it and eventually go off and do your own thing. When you become really good at when you become really good at SEO, all the SEO is, I’ve known that work, worked at big companies.

They’re now off doing their own things and you know, I can say it’s safe to save that. It worked out for them. So let me know in the comments what you think I missed in terms of these high potential digital marketing jobs.

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