The constant question that you guys have been asking is, “Well, as a total beginner, what market should I pick?” What niche should you be choosing? And, in this video, I’m gonna be showing you exactly what I did when I picked my first market.
And you guys probably know this if you’ve been following me, my journey when I first started out was in the gaming space in the World of Warcraft market, and what I did was I started out with what it is that I love doing.
Now, at the start of this entire process, that is what I’m going to advise you as well. Most of the time there’s this crossroad between two things, either passion or profit. And, especially in Asia where I’m from, most people are taught, either by society, their parents, by the government, by education, that career and profit is one thing and passion is a totally different thing.
But if we were to try and look at what’s changed in the world today, it’s basically the thing that is in our pockets right now.
And this thing right here has enabled people like you and me to take what it is that we know, our knowledge, our passion, our life experience, and transform that into a product, into a business, and the question is, what is the thing that is meaningful for you? Just think about that for a second. If you were to think about every single market, whether it’s reviewing toys, whether it is Forex, whether it is teaching people how to do makeup, whether it, like for me, was for gaming, the first question you gotta ask yourself is, well, has somebody made or built a multi-million dollar business around that idea or topic or niche? And the answer would be, yes, 100%.
So the second question to ask then would be, so what is that person doing that you’re not doing, so that you can model and reverse engineer.
You see, for those of you that ask what it is that I should be doing, pick a market that is in line with what it is that you love doing, your hobby, your passion, your life experience. Let’s face it, I know that in many ways I got lucky. The first market that I ever picked was in World of Warcraft, which happened to be something that I loved doing, and in this entire journey of building a business online, whether it’s your side hustle or your full-time thing, guess what, there is gonna be struggles, there is going to be roadblocks and challenges along the way. And if you pick something that is not in line with what it is that you love doing most sane people, they’re gonna quit at the first sight of the challenge.
There’s the big three: health, wealth, and relationships.
When it comes to picking that market, now, for me, World of Warcraft is not really directly in health, wealth, or relationships. It’s gonna sound weird, even though it’s not in health, wealth, and relationships, the marketing message is related to health, wealth, and relationships. Which one do you think? Well, it’s one of the three. So for me, when I was marketing my World of Warcraft product, promoting somebody else’s product, getting paid commissions in return, the marketing message is that you can level up faster and you can make more gold, which is wealth, as well as increasing your status amongst your friends so that you’re seen as the top 1% in the game, social status, which is indirect to relationships.
So even though it could be a hobby, it could be a computer game like what it is that I did, you wanna think about how can we add in or tie in our marketing message into one of these big three things, okay? So that’s the start. If you are thinking about what market to go into, you gotta start thinking about, okay, so pick one, and once you have clarity on what market you wanna pick, then the next thing is beginning with the end in mind.
And how you begin with the end in mind is to do that due diligence on the thing that I wanna promote. Is that a physical product that is sold on Amazon that I wanna promote via Amazon Associates?
Is it a software that is a very common, easy-to-sell tool that is utilized by people in that market? Is it a digital course that is sold on a platform like ClickBank, where it is a membership site, where it’s a video course or it’s an e-book? Is it a platform? Is it a platform where, for example, Booking.com or Agodaga.
com. It’s a platform that, if you referred people to that platform, they would pay you a referral fee? Is it a service? (word pops) So begin with that first. There’s the initial niche, and then there’s the end product that you wanna promote.
So do your due diligence by literally typing in niche name, so, for example, 4X affiliate program, and just looking at 4X affiliate program, you will see all of the different platforms out there that will pay you a commission for referring people to that platform.
Then, since this is the end in mind, the next thing you need to do is you need to create a bridge. Once you’ve identified what market you’re in, the next thing you gotta do is you gotta be building a list, ’cause if you’re not building a list, you’re not building a business. So how can I build a list, whether it’s giving out a free training, a free template, a free script, a free download, a free something so that somebody would gladly give me their name and email, and then I wanna start creating content to drive people into this page that gathers somebody’s name and email so that eventually I can refer people to that thing. Let’s take, for example, a service.
Now, this could be like a social media platform service. This could be a done-for-you thing, where these platforms would pay you a commission for getting people into that service.
Let’s say in the travel market. So let’s say, Agoda. So Agoda, Tripadvisor, Booking.
com, they all have an affiliate program, and they will pay you a commission whenever you refer people that utilize their service whether it’s booking hotels or flights. Now it could be under wealth, which is let me show you how to save money and travel on a budget. It could be, let me show you how you can plan your perfect honeymoon. So if we wanna create content and understanding that our end in mind is promoting that service, where is our audience hanging out? Facebook, Instagram, will they search for us and find us on Google?
Are they hanging out on YouTube where they’re doing searches or watching related videos in that market? So imagine I took out my phone, and right now what I’m gonna be doing is I’m gonna shoot a video.
Now it doesn’t need to be a professional one. It could be literally just selfie-style video, and all I’m going to do is hit Record, and I will shoot a video talking about how to plan your honeymoon on a budget, top 10 places to go to after the whole coronavirus thing ends, now depending on when you’re watching this video. So now I’m creating content based on what people are searching for, based on what people want.
And at the end of that video, I will send people to a page that says, “If you want my ultimate cheat sheet on how you can plan your next travel on a budget, be sure to download my free cheat sheet to show you 10 common mistakes people normally make to make sure you don’t get ripped off in your next holiday in Asia,” for example. Now that they are in your list, because you sent them here, whether it’s YouTube, whether it’s Facebook, whether it’s Instagram, in your follow-up sequence, this is when you’re gonna continue nurturing that relationship, giving them value.
And once in a while in your emails, send them to that service that you are promoting. So it could be you’re giving them tips on how to plan that next backpacking trip, and now naturally they need to book their flight, their hotel, and that’s when you come in and you say, “By the way, so if you’re looking to book your hotel, the site that I normally use is,” and that’s when you insert your affiliate link, and that is when they pay you money. What if it’s a product?
Peng Joon, what if it’s a physical product on Amazon? Same deal here, if it’s a physical product on Amazon. So let’s say my passion is in photography or videography and I wanna show people tech. Now I’m not a tech person, so I’m gonna totally make this up. But a common question that you guys are asking me all the time is my studio setup.
Now truth is, I don’t know what my studio setup is, I don’t know the tech, but let’s say I did. And let’s say that is my market.
So all I would do is shoot a video, and in my video over here, I would say, (playful orchestral music) “Hey guys, today I’m gonna be taking you behind the scenes to my studio setup, and I’m gonna walk you through the different tech that I’m utilizing.” So I’m gonna begin with the cameras, I am going to begin by talking about the lights, I’m gonna be talking about the brands that I bought, the TVs, the switcher, behind the scenes to what’s happening in the control room and all of that, right? So now I’m creating this content, and at the end of that video I’m gonna say, “So the model of my camera is the Sony” whatever, right, “together with this brand, which, by the way, if you are serious about getting the same model that I use, right below this YouTube video, I have left you the Amazon links.
” Guess what happens when I shoot that video? Now I can send people to my page with that PDF, with that checklist of this entire studio, all of the different cameras, all of the different lighting, and all the other things that people might need if they wanna replicate my same studio setup.
And what am I doing? I can follow up with them, build a relationship with them, perhaps tell them, like, “Look, you don’t need to spend that much, and if you are looking to do it on a budget, here’s what you can do instead,” I am helping them get the result that they want, and now I am referring them to the physical product that is sold on Amazon. So write down that sentence.
What is the result that my audience wants to generate, and create content that genuinely helps them get that result, and how that result can be achieved a whole lot faster through the services, through the product, through software, through the platforms that you are referring over to them. So that’s exactly what I did, too, the same thing here, to become one of the top affiliates referring people to the software called ClickFunnels. So I do that same thing here by building a list first. So notice, whether it is through my videos, whether it’s through my emails, I’m always thinking about the people that I’m helping. Who are the people that are going to require this software that is an easy sell?
And that’s another thing you gotta be thinking about.
It’s not about persuading somebody from a no to yes. It’s about thinking the niche, the market that I wanna help, who are the people that want to buy this anyway, and they might as well buy that thing, that program, that software, the physical product through me, ’cause they’re gonna buy it anyway, and I’m just giving them an extra nudge. So what if this would apply for every single type of product out there, whether it’s digital, whether it’s a platform, we gotta understand that every single market, health, wealth, relationships, whether you’re gonna sell supplements, whether you’re gonna sell cars, there’s an affiliate program for that. And the way to sell these things really well is to make sure you’re building a list, you’re building an audience where you’re sending people to that list.
You’re nurturing that list so that you can connect it with the thing that you wanna promote. Don’t start off by thinking about, I wanna promote 30 different things. Start with one, and promote that one thing well. Now that’s what this entire playlist is for, which, if you’ve been following us, you know that we are currently doing a giveaway, giving away prizes just for commenting, for participating, for subscribing. So, by the way, guys, if you liked this video, let me know in the comments below what you learned, what your biggest takeaway is, or any other questions that you might have, let me know.
Having a niche for your social media accounts is really important, but you don’t exactly know how to narrow it down to the winning idea, the winning niche. That’s really going to get you results.
Now, the first reason why I think it’s really important to niche down is that you want to be known for something. Imagine if on my account I was posting videos about makeup, fashion, fitness, business, and social media. For you as the viewer, it’s going to be very confusing for you on whether or not you want to stay, but not only this, it’s also gonna be very challenging for you to recommend my channel or my account to other people.
Imagine if I was actually posting random topics every single day. For example, ranging from me working out to me, talking about relationships. To me, talking about food. To me, talking about business, it’s going to be very hard for you when your friends go up to you and ask, hey, why should I follow Vanessa? You’re not gonna know what to say, so make it easier on your audience to actually be able to, for them to pinpoint what you do so that they can recommend you and refer you.
And as such, you’re going to be able to build a tribe and an audience a lot faster.
The second reason why it’s important to niche down, especially when you are a beginner, is because when you are very focused on a specific subject, it’s going to be able to accelerate your authority in that particular topic. Meaning when you actually go in-depth on a particular subject, it’s going to be able to accelerate the fact that people identified you as the ultimate Goto, which will then lead to a higher conversion rate in terms of people becoming subscribers or followers to your account. Because at the end of the day, people follow accounts for a specific reason. You follow a motivational account for a specific reason.
You follow a fitness account for a specific reason. That’s why it’s very important when you’re beginning, especially to niche down. Now, just so that I can drill it down even more, why having a niche is a strategic move is that having a niche is a lot more profitable.
Who Do you think gets paid more? A general practitioner and health that knows a little bit of everything or a specialized neurosurgeon? Probably the specialized neurosurgeon and the reason for this is, like I said earlier, when you really doubled down on a particular subject and you become a specialist in it, you then become an expert. And by being an expert, you can demand higher prices when you start charging for your services. So these are some ways that you can actually have a leg up as a beginner and accelerate your growth.
Now, can you be a generalist? Absolutely. Eventually, as you grow and you have an audience, you can absolutely start branching out and doing different topics.
Even in my channel, I experiment with different topics all the time, but that’s because I’ve secured the audience. So for you, if you are watching this video and you are just starting out, I highly recommend starting with a narrow focus first and then start to expand as you grow.
Now at this point in the video, you might be thinking to yourself, okay, Vanessa, we get it. Having a niche is important, so what do I do next? How do I actually narrow down to that winning idea? Well, my first advice to you, especially if you are someone who is dabbling and you don’t really know which niche to narrow down to because you have so many different ideas is doing a content brainstorm. So what you’re going to do is your going to write down all the niche ideas that you have.
Maybe it’s fashion versus fitness versus business versus food. Okay? You write down all these category ideas and then underneath each one I want you to do a brain dump of all the content ideas that you can think of per category. Now what you’ll notice while you do this exercise is that a couple of niches are going to come a lot more effortlessly for you, meaning that it’s going to be a lot easier for you to write down the content ideas for a couple of niches versus others. Now what that’s going to signal to you is that those niches that seem a little bit more effortless to create content for our basically within your zone of genius, meaning that it’s going to be a lot easier for you to maintain that niche for a long period of time.
And the reason why this is important is that you really want to choose a niche that’s not just something you’re interested in, but something that you can be consistent in as well.
To illustrate this further, let me give you a personal example. I used to be in the makeup niche and I have a video right here where I talk all about it and what I found is even though I had an interest in makeup and I loved makeup as a content creator, I really had zero creativity around it. I only had three basic makeup looks that I could really do and therefore I burnt out really quick with ideas. That’s why I couldn’t be consistent and therefore I wasn’t successful.
Whereas the niche that I have now, which is very business-oriented, I can come up with so many ideas naturally in one sitting because I’ve truly found something that is within my zone of genius and that is why I’m able to pump out two videos a week on youtube and show up consistently on Instagram as well.
Now, if you’re someone who is struggling with this exercise and you want a little bit of a boost in terms of coming up with content ideas, regardless of whatever niche you’ve chosen, make sure you check out this video right here where I share with you specific research tools that you can use so that you can really maximize this activity and come up with as many content pieces as you can per niche. Once you finish that activity and you’ve identified at least one niche where you truly feel is within your zone of genius and you are confident that you could be consistent on the next step that I want you to do is niche down even more specifically, I want you to niche down at minimum three levels deep. So let’s say you finish this exercise and you’ve settled that fitness is the niche that you want to pursue. Well, I’m here to tell you that fitness alone is not niche enough.
So what you’re gonna do is you’re going to go back to the drawing board and say, okay, fitness for who? Fitness for moms. Okay, well what type of bombs? Fitness for working moms. Okay, great.
So fitness for working moms who are looking for what problem are you solving? Food. Maybe you tell yourself fitness for working moms who just had a baby.
Now isn’t that a lot more specific on what you offer? Instead of just saying fitness, you now can say, I teach fitness for working moms who just had a baby.
That alone is a lot more specific but also a lot more clear on what exactly you offer to your audience. So if you are someone who struggles with being a little bit more specific on what exactly you offer, definitely consider doing the level down method so that you can really be laser-focused on your niche. Now the next step that you want to do is you want to validate the demand for your niche. Surprisingly, this step right here is not something a lot of people do and that’s the biggest pitfall.
If you are creating content that people aren’t really searching for, that you’re not going to be found and you’re going to waste a lot of time creating content that’s not gaining any traction.
So I’m going to share my screen and share with you a couple of methods that I use and that you can use in order to validate your niche. So I’m going to share with you to keep research tools that I love to use in order to validate my ideas regardless if it’s my niche or my content. So the first one that I’ve used is called tube buddy. I use this app a lot, especially for optimization on Youtube. Now what I’m going to do is download tube buddy, and this is a chrome extension.
And now what’s going to happen is when you search for something on Youtube alone tube buddy will actually populate the competition, the search volume, different related searches, all that stuff, which is awesome.
So let’s say if I were you and I was trying to validate my niche, I would really focus my efforts on looking at how many searches per month and the search volume in order to validate whether or not this is a topic that a lot of people are searching for. Now, as I can see, there are 57,000 searches per month. So for me, I think that this is really good data to work with. Not only this beyond just using tube buddy, but you can also look at Youtube alone and look at all the videos that currently exist.
What I notice is that a lot of the Youtube Ers, they actually get more views than they do have subscribers. So this is showing to me that a lot of people are searching for this beyond just that youtube or subscriber base.
And a really great example is this person right here, she has almost 1 million views about how to cover up her acne and she only has 14,000 subscribers. So in comparison, you can tell that there’s a lot of search volume for this topic. Now if you want it to take it a step further and you want to understand, okay, are a lot of people searching this on Google, not just youtube and other great tools that I like to use is keywords everywhere.
Keywords everywhere is a free research tool and it’s also a Google plugin that you can download. Now what’s going to happen is when you go on Google and let’s say I’m searching makeup for acne because let’s say I’m in your shoes and I’m trying to niche down and instead of doing makeup, I really want to focus on helping women with acne. Now I can see the search volume at 2,900 a month. This is really good and at least it shows to me that people are searching for this.
Now, only this if I’m running out of content ideas or you really want to brainstorm, you know how you could take this, how you could stretch it out, not just on youtube or on Instagram or whatever social media platform you’re on.
tube buddy will also tell you what people are also searching for. So, for example, best loose powder for acne skin can foundation cause acne, oil-free foundation, drugstore acne because I makeup primer for oily acne-prone skin. There are so many different ideas that you can work off of. Now if you want to learn more about the tools that I use outside of these two to get content ideas, make sure you check out this video right here where I talk about it more in-depth and I give you even more tools that you can work with.